| Green consumer values: how do personal values influence environmentally responsible water consumption? DC Pinto, WM Nique, ES Añaña, MM Herter International Journal of Consumer Studies 35 (2), 122-131, 2011 | 303 | 2011 |
| Pesquisa de marketing: uma orientação para o mercado brasileiro W NIQUE, W LADEIRA São Paulo: Atlas, 2014 | 69 | 2014 |
| Degree of Internationalization and performance: Evidence from emerging Brazilian multinational firms T Loncan, WM Nique Journal of Globalization, Competitiveness & Governability/Revista de …, 2010 | 56 | 2010 |
| Personal values in relation to graduate career choices E Da Silva Añaña, W Meucci Nique International Journal of Public Sector Management 23 (2), 158-168, 2010 | 44 | 2010 |
| Green consumers and their identities: How identities change the motivation for green consumption D Costa Pinto, WM Nique, M Maurer Herter, A Borges International Journal of Consumer Studies 40 (6), 742-753, 2016 | 43 | 2016 |
| Recycling cooperation and buying status: Effects of pure and competitive altruism on sustainable behaviors D Costa Pinto, M Maurer Herter, P Rossi, W Meucci Nique, A Borges European Journal of Marketing 53 (5), 944-971, 2019 | 38 | 2019 |
| O valor dos valores: avaliação de uma marca global por meio dos diversos brasis culturais ES Añaña, WM Nique RAM. Revista de Administração Mackenzie 10, 153-181, 2009 | 35 | 2009 |
| Running for pleasure or performance? How store attributes and hedonic product value influence consumer satisfaction WJ Ladeira, WM Nique, DC Pinto, A Borges The International Review of Retail, Distribution and Consumer Research 26 (5 …, 2016 | 34 | 2016 |
| Green consumers and their identities: How identities change the motivation for green consumption DC Pinto, WM Nique, MM Herter, A Borges International Journal of Consumer Studies 6 (40), 742-753, 2016 | 34 | 2016 |
| Experiências emocionais em situações de consumo de produtos: evidências e proposições de pesquisa FS ESPINOZA, WM NIQUE Anais do 27º ENANPAD, Atibaia, 2003 | 33 | 2003 |
| Perception-Based Analysis: An innovative approach for brand positioning assessment E Anana, W Nique Journal of Database Marketing & Customer Strategy Management 17, 6-18, 2010 | 31 | 2010 |
| E-commerce: atributos determinantes na utilização da internet como canal de compra BL AMARAL, W NIQUE XXIV Enanpad, 2000, Anais... 1CD, 2000 | 29 | 2000 |
| Tradição mercantilizada: Construção de mercados baseados na tradição M Dalmoro, WM Nique Revista de Administração Contemporânea 21, 327-346, 2017 | 28 | 2017 |
| Encantamento do cliente: proposição de uma escala para mensuração do constructo SO Almeida, WM Nique Revista de Administração Contemporânea 11, 109-130, 2007 | 28 | 2007 |
| Customer delight: an attempt to comprehend the dimensions that compose the construct and its behavioral consequences SO de Almeida, WM Nique Marketing Theory and Applications 16, 36-43, 2005 | 28 | 2005 |
| International orientation and export commitment in fast small and medium size firms internationalization: Scales validation and implications for the Brazilian case MA Machado, WM Nique, FB Fehse Revista de Administração (São Paulo) 51, 255-265, 2016 | 26 | 2016 |
| O papel do envolvimento com o produto e do comprometimento com a marca em diferentes fases da lealdade de clientes KM Freire, WM Nique Anais do Encontro Nacional da Associação Nacional de Pós-Graduação e …, 2005 | 25 | 2005 |
| Desvendando o consumidor através das metáforas: uma aplicação da Zaltman Metaphor Elicitation Technique (ZMET) S KRAFT, WM Nique Encontro Anual da Anpad 26, 2002 | 25 | 2002 |
| A professional category positioning: The role of personal values and their influence on consumer perceptions E Da Silva Añaña, WM Nique Journal of Database Marketing & Customer Strategy Management 14, 289-296, 2007 | 24 | 2007 |
| Global brands in emerging markets: The cultural antecedents of global brand preference M Dalmoro, DC Pinto, A Borges, WM Nique Journal of Brand Management 22 (9), 721-736, 2015 | 22 | 2015 |
