Cristina Calvo Porral
Cristina Calvo Porral
Professor of Marketing (University of La Coruña, SPAIN)
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Perceived quality in higher education: An empirical study
C Calvo-Porral, JP Lévy-Mangin, I Novo-Corti
Marketing Intelligence & Planning 31 (6), 601-619, 2013
1282013
Store Brands' Purchase Intention: Examinig the role of Perceived Quality
C Calvo-Porral, JP Lévy-Mangin
European Research on Management & Business Economics 23 (2), 90-95, 2017
1202017
Food Private Label Brands: the role of consumer Trust on Loyalty and Purchase Intention
C Calvo-Porral, JP Lévy-Mangin
British Food Journal 118 (3), 2016
1202016
Analysis of attitudes towards disability among university students: a focus on the theory of reasoned action
I Novo-Corti, JM Muñoz-Cantero, C Calvo-Porral
Revista Electronica de Investigacion y Evaluacion Educativa (Relieve) 17 (2 …, 2011
109*2011
Private labels: the role of manufacturer identification, brand loyalty and image on purchase intention
C Calvo-Porral, M Lang
British Food Journal 117 (2), 431-452, 2015
1062015
Switching behavior and Customer satisfaction in Mobile Services: Analyzing Virtual and Traditional Operators
C Calvo-Porral, JP Lévy-Mangin
Computers in Human Behavior 59, 532-540, 2015
1032015
Análisis de dos modelos de ecuaciones estructurales alternativos para medir la intención de compra
C Calvo-Porral, VA Martínez-Fernández, O Juanatey-Boga
Investigacion Operacional 34 (3), 230-243, 2013
932013
Pull Factors of the Shopping Malls: An Empirical Study
C Calvo-Porral, JP Lévy-Mangin
International Journal of Retail & Distribution Management 46 (2), 110-124, 2018
732018
Measuring the influence of customer-based store brand equity in the purchase intention
C Calvo-Porral, VA Martínez-Fernández, O Juanatey-Boga, ...
Cuadernos de Gestión 15 (1), 93, 2015
60*2015
Can marketing help in tackling food waste?: proposals in developed countries
C Calvo-Porral, AF Medín, C Losada-López
Journal of Food Products Marketing 23 (1), 42-60, 2017
542017
What matters to store Brand Equity? An approach to Spanish large retailing in a downturn context
C Calvo-Porral, VA Martinez-Fernández, O Juanatey-Boga, ...
Investigaciones Europeas de Dirección y Economía de la Empresa 19 (3), 136-146, 2013
492013
Private Label Brands: Major Perspective of Two Customer-Based Brand Equity Models
C Calvo-Porral, JP Lévy-Mangin
The International Review of Retail, Distribution & Consumer Research 24 (4 …, 2014
442014
Mass communication media credibility: an approach from the Credible Brand Model
C Calvo-Porral, VA Martínez-Fernández, O Juanatey-Boga
Intercom–Revista Brasileira de Ciencias da Comunicaçao 37 (2), 21-44, 2014
40*2014
Satisfaction and Switching intention in Mobile Services: comparing Lock-in and Free contracts in the Spanish market
C Calvo-Porral, A Faiña-Medín, M Nieto-Mengotti
Telematics & Informatics 34 (5), 717-729, 2016
382016
Global brands or local heroes?: Evidence from the Spanish beer market
C Calvo-Porral, JP Levy-Mangin
British Food Journal 117 (2), 565-587, 2015
352015
Analisis de la invarianza factorial y causal con AMOS
C Calvo-Porral
ADD Editorial (Series of Data Analysis and Methods in Social Sciences) 1, 90, 2017
33*2017
Profiling shopping mall customers during hard times
C Calvo-Porral, JP Lévy-Mangin
Journal of Retailing & Consumer Services 49, 238-246, 2019
282019
Determinants of store brands’ success: a cross-store format comparative analysis
C Calvo-Porral, JP Lévy-Mangin
International Journal of Retail & Distribution Management 42 (7), 595-612, 2014
282014
Generational differences in technology behaviour: Comparing Millennials and Generation X
C Calvo-Porral, R Pesqueira-Sanchez
Kybernetes 49 (11), 2755-2772, 2020
262020
Specialty food retailing: The role of purchase frequency and determinants of customer satisfaction and loyalty
C Calvo-Porral, JP Levy-Mangin
British Food Journal 118 (11), 2798-2814, 2016
252016
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