| Exploring the intention to use computers: An empirical investigation of the role of intrinsic motivation, extrinsic motivation, and perceived ease of use MH Fagan, S Neill, BR Wooldridge Journal of Computer Information Systems 48 (3), 31-37, 2008 | 335 | 2008 |
| An empirical investigation into the relationship between computer self-efficacy, anxiety, experience, support and usage MH Fagan, S Neill, BR Wooldridge Journal of Computer Information Systems 44 (2), 95-104, 2004 | 300 | 2004 |
| Leading the diverse workforce: Profit, prospects and progress VE McCuiston, B Ross Wooldridge, CK Pierce Leadership & Organization Development Journal 25 (1), 73-92, 2004 | 197 | 2004 |
| A new dualistic approach to brand passion: Harmonious and obsessive KR Swimberghe, M Astakhova, BR Wooldridge Journal of Business Research 67 (12), 2657-2665, 2014 | 189 | 2014 |
| Guest perceptions of hotel quality: determining which employee groups count most MD Hartline, BR Wooldridge, KC Jones Cornell Hotel and Restaurant Administration Quarterly 44 (1), 43-52, 2003 | 155 | 2003 |
| Understanding unethical retail disposition practice and restraint from the consumer perspective MS Rosenbaum, R Kuntze, BR Wooldridge Psychology & Marketing 28 (1), 29-52, 2011 | 107 | 2011 |
| Drivers of customer relationships in quick-service restaurants: The role of corporate social responsibility KR Swimberghe, BR Wooldridge Cornell Hospitality Quarterly 55 (4), 354-364, 2014 | 103 | 2014 |
| Actual and ideal-self congruence and dual brand passion M Astakhova, KR Swimberghe, BR Wooldridge Journal of Consumer Marketing 34 (7), 664-672, 2017 | 98 | 2017 |
| The role of climate and socialization in developing interfunctional coordination B Ross Wooldridge, BD Minsky The Learning Organization 9 (1), 29-38, 2002 | 93 | 2002 |
| Improving financial literacy in college of business students: modernizing delivery tools R Kuntze, C Wu, BR Wooldridge, YO Whang International Journal of Bank Marketing 37 (4), 976-990, 2019 | 63 | 2019 |
| Sharing consumers’ brand storytelling: influence of consumers’ storytelling on brand attitude via emotions and cognitions JH Hong, J Yang, BR Wooldridge, AD Bhappu Journal of Product & Brand Management 31 (2), 265-278, 2022 | 56 | 2022 |
| Purchase of global shampoo brands and the impact of country of origin on Lebanese consumers IJ Zbib, BR Wooldridge, ZU Ahmed, Y Benlian Journal of Product & Brand Management 19 (4), 261-275, 2010 | 54 | 2010 |
| The role of company image as brand equity B Ross‐Wooldridge, MP Brown, BD Minsky Corporate Communications: An International Journal 9 (2), 159-167, 2004 | 47 | 2004 |
| The power of perception an active/experiential learning exercise for principles of marketing BR Wooldridge Marketing Education Review 16 (2), 5-7, 2006 | 34 | 2006 |
| Selection criteria of Lebanese consumers in the global snack food industry: country of origin perceptions IJ Zbib, BR Wooldridge, ZU Ahmed, S Benlian Journal of Consumer Marketing 27 (2), 139-156, 2010 | 33 | 2010 |
| It is not always about brand: Design-driven consumers and their self-expression KAK Byun, RP Jones, BR Wooldridge Journal of Retailing and Consumer Services 43, 296-303, 2018 | 32 | 2018 |
| Manufacturer rebate and channel coordination in O2O retailing Z Pei, BR Wooldridge, KR Swimberghe Journal of Retailing and Consumer Services 58, 102268, 2021 | 28 | 2021 |
| Passion as an excuse to procrastinate: A cross-cultural examination of the relationships between Obsessive Internet passion and procrastination DH Doty, BR Wooldridge, M Astakhova, MH Fagan, MG Marinina, ... Computers in Human Behavior 102, 103-111, 2020 | 24 | 2020 |
| Training: key to effective reservations BJ Ross Cornell Hotel and Restaurant Administration Quarterly 31 (3), 71-79, 1990 | 17 | 1990 |
| Golden duck awards: An interactive game to facilitate class participation BR Wooldridge Marketing Education Review 18 (1), 15-17, 2008 | 14 | 2008 |
Fagan, Mary HelenUniversity of Texas at TylerDirección de correo verificada de uttyler.edu
