Frank Alpert
Frank Alpert
Associate Professor of Marketing UQ Business School, University of Queensland
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An application of Keller's brand equity model in a B2B context
KAL Kuhn, F Alpert, NKL Pope
Qualitative market research: an international journal 11 (1), 40-58, 2008
An empirical investigation of consumer memory, attitude, and perceptions toward pioneer and follower brands
FH Alpert, MA Kamins
Journal of Marketing 59 (4), 34-45, 1995
Total customer engagement: designing and aligning key strategic elements to achieve growth
C Roberts, F Alpert
Journal of Product & Brand Management 19 (3), 198-209, 2010
Internships in marketing: Goals, structures and assessment–Student, company and academic perspectives
F Alpert, JG Heaney, KAL Kuhn
Australasian Marketing Journal 17 (1), 36-45, 2009
Forecasting consumer perception of innovativeness
B Lowe, F Alpert
Technovation 45, 1-14, 2015
A two-dimensional model of trust–value–loyalty in service relationships
JCY Chai, NK Malhotra, F Alpert
Journal of retailing and consumer services 26, 23-31, 2015
Consumer perceived brand innovativeness: Conceptualization and operationalization
R Shams, F Alpert, M Brown
European Journal of Marketing 49 (9/10), 1589-1615, 2015
An examination of reseller buyer attitudes toward order of brand entry
FH Alpert, MA Kamins, JL Graham
Journal of Marketing 56 (3), 25-37, 1992
The web motivation inventory: replication, extension and application to internet advertising
S Rodgers, Y Wang, R Rettie, F Alpert
International Journal of Advertising 26 (4), 447-476, 2007
Pioneer brand advantage and consumer behavior: A conceptual framework and propositional inventory
FH Alpert, MA Kamins
Journal of the Academy of Marketing Science 22 (3), 244-253, 1994
Pricing strategy and the formation and evolution of reference price perceptions in new product categories
B Lowe, F Alpert
Psychology & Marketing 27 (9), 846-873, 2010
Patents: A managerial perspective
T Hufker, F Alpert
Journal of Product & Brand Management 3 (4), 44-54, 1994
Video use in lecture classes: Current practices, student perceptions and preferences
F Alpert, CS Hodkinson
Education+ Training 61 (1), 31-45, 2019
Mediating role of relationship quality in online services
BW Keating, F Alpert, A Kriz, A Quazi
Journal of Computer Information Systems 52 (2), 33-41, 2011
Retail buyer beliefs, attitude and behavior toward pioneer and me‐too follower brands: A comparative study of Japan and the USA
F Alpert, M Kamins, T Sakano, N Onzo, J Graham
International Marketing Review 18 (2), 160-187, 2001
Digital dawn: a revolution in movie distribution?
J Silver, F Alpert
Business Horizons 46 (5), 57-66, 2003
Entertainment software: Suddenly huge, little understood
F Alpert
Asia Pacific Journal of Marketing and Logistics 19 (1), 87-100, 2007
Price signaling: does it ever work?
F Alpert, B Wilson, MT Elliott
Journal of Product & Brand Management 2 (1), 29-41, 1993
Who are “innovators” and do they matter? A critical review of the evidence supporting the targeting of “innovative” consumers
H McDonald, F Alpert
Marketing Intelligence & Planning 25 (5), 421-435, 2007
Innovator buying behavior over time: the innovator buying cycle and the cumulative effects of innovations
F Alpert
Journal of Product & Brand Management 3 (2), 50-62, 1994
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