| The impact of management commitment alignment on salespersons' adoption of sales force automation technologies: An empirical investigation R Cascio, BJ Mariadoss, N Mouri Industrial Marketing Management 39 (7), 1088-1096, 2010 | 148 | 2010 |
| Understanding purchase determinants of luxury vintage products C Amatulli, G Pino, M De Angelis, R Cascio Psychology & Marketing 35 (8), 616-624, 2018 | 89 | 2018 |
| Marketing innovation and firm performance research model, research hypotheses, and managerial implications RP Cascio | 55 | 2011 |
| Explaining student interaction and satisfaction: An empirical investigation of delivery mode influence ZS Johnson, R Cascio, CA Massiah Marketing Education Review 24 (3), 227-238, 2014 | 48 | 2014 |
| Assessing the maximum level of customer satisfaction in grocery stores: A comparison between Spain and the USA M Pilar Martínez‐Ruiz, AI Jiménez‐Zarco, R Cascio International Journal of Retail & Distribution Management 39 (7), 504-521, 2011 | 40 | 2011 |
| Linguistic and symbolic elements in luxury fashion advertising: A qualitative analysis C Amatulli, G Pino, M Iodice, R Cascio International Journal of Business and Management 11 (9), 265-271, 2016 | 13 | 2016 |
| Triggers of extraordinary experiences within a sub-cultural consumption event J Allen, C Massiah, R Cascio, Z Johnson Advances in Consumer Research 35, 711-713, 2008 | 12 | 2008 |
| Emotional Intelligence: A Diagnostic Scale Optimized for Sales Force Selection And Development R Cascio, C Milewicz Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference …, 2014 | | 2014 |
| ASSESSING THE MAXIMUM LEVEL OF CUSTOMER SATISFACTION IN GROCERY STORES: A COMPARISON BETWEEN SPAIN AND THE USA R Cascio, MP MARTINEZ RUIZ, AI JIMENEZ ZARCO, C Amatulli Proceedings of 9th International Marketing Trends Conference 2010 Venice, 2010 | | 2010 |
| Optimal Pricing and Online Retailer Satisfaction R Cascio, R Echambadi | | 2007 |
| Can A Brand Lend A Helping Hand? R Cascio | | 2007 |
| Back to the Future: We are Myopic After All R Cascio, F Memon, X He | | 2006 |
| Fitting the German BMW into the American Garage R Cascio, K Akita International Communications 2100, 6307, 2006 | | 2006 |
| Determinants of Success for Online Newspaper Providers: A Model for Subscription Funding R Cascio, D Shaver | | 2006 |
| Should Salesperson Age Be Kept A Secret? R Cascio | | |
Cesare AmatulliAssociate Professor of MarketingDirección de correo verificada de uniba.it
