Salvador Del Barrio-García
Título
Citado por
Citado por
Año
Estrategias y técnicas de comunicación: Una visión integrada en el marketing
IR Ardura
Editorial UOC, 2011
3372011
Consumer ethnocentrism measurement‐An assessment of the reliability and validity of the CETSCALE in Spain
T Luque‐Martínez, JA Ibáñez‐Zapata, S del Barrio‐García
European Journal of Marketing, 2000
2852000
Análisis de ecuaciones estructurales
TL Martínez, S del Barrio García
Técnicas de análisis de datos en investigación de mercados, 489-557, 2000
2392000
Promoción comercial: un enfoque integrado
JE Bigné
2262003
How Integrated Marketing Communications (IMC) works? A theoretical review and an analysis of its main drivers and effects
L Porcu, S Del Barrio-García, PJ Kitchen
Comunicación y Sociedad 25 (1), 313-348, 2012
1682012
Modeling a city’s image: The case of Granada
T Luque-Martinez, S Del Barrio-García, JA Ibanez-Zapata, MAR Molina
Cities 24 (5), 335-352, 2007
1542007
Modelling consumer response to differing levels of comparative advertising
S del Barrio‐García, T Luque‐Martínez
European Journal of Marketing, 2003
672003
Personal learning environments acceptance model: The role of need for cognition, e-learning satisfaction and students' perceptions
S del Barrio-García, JL Arquero, E Romero-Frías
Journal of Educational Technology & Society 18 (3), 129-141, 2015
642015
Modelling university image: The teaching staff viewpoint
T Luque-Martínez, S Del Barrio-García
Public Relations Review 35 (3), 325-327, 2009
622009
Discovering prominent themes in integrated marketing communication research from 1991 to 2012: A co-word analytic approach
F Muñoz-Leiva, L Porcu, S Barrio-García
International Journal of Advertising 34 (4), 678-701, 2015
592015
Measuring Integrated Marketing Communication by Taking a Broad Organisational Approach: the Firm-Wide IMC Scale
L Porcu, S Del Barrio-García, P Kitchen
European Journal of Marketing 51 (3), 692-718, 2017
542017
Determinants of Satisfaction with Holidays and Hospitality in Rural Tourism in Spain The Moderating Effect of Tourists’ Previous Experience
DM Frías-Jamilena, S Del Barrio-García, L López-Moreno
Cornell Hospitality Quarterly 54 (3), 294-307, 2013
542013
Online airline ticket purchasing: Influence of online sales promotion type and Internet experience
E Crespo-Almendros, S Del Barrio-García
Journal of Air Transport Management 53, 23-34, 2016
452016
The antecedent role of online satisfaction, perceived risk online, and perceived website usability on the affect towards travel destinations
JM Alcántara-Pilar, FJ Blanco-Encomienda, A Tanja, S Del Barrio-García
Journal of Destination Marketing & Management 9 (September), 20-35, 2018
432018
A cross-cultural analysis of the effect of language on perceived risk online
JM Alcántara-Pilar, S del Barrio-García, L Porcu
Computers in Human Behavior 29 (3), 596-603, 2013
312013
La modelización de la imagen de ciudad desde la perspectiva de los líderes de opinión externos
S del Barrio García, T Luque Martínez, MÁ Rodríguez Molina
EURE (Santiago) 35 (106), 9-28, 2009
302009
Antecedents of attitudes toward the website
JM Alcántara-Pilar, S Del Barrio-García
Cross Cultural Management, 2015
242015
Impact of vaccination against Haemophilus influenzae type b with and without a booster dose on meningitis in four South American countries
S Garcia, R Lagos, A Munoz, T Picón, R Rosa, A Alfonso, G Abriata, ...
Vaccine 30 (2), 486-492, 2012
232012
Analyzing the Influence of Firm-Wide Integrated Marketing Communications on Market Performance in the Hospitality Industry
L Porcu, S Del Barrio-García, JM Alcántara-Pilar, E Crespo-Almendros
International Journal of Hospitality Management 80 (July), 13-24, 2019
222019
Venta personal. Una perspectiva integrada y relacional
S del Barrio García
Editorial UOC, 2012
222012
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Artículos 1–20