| Estrategias y técnicas de comunicación: Una visión integrada en el marketing IR Ardura Editorial UOC, 2011 | 337 | 2011 |
| Consumer ethnocentrism measurement‐An assessment of the reliability and validity of the CETSCALE in Spain T Luque‐Martínez, JA Ibáñez‐Zapata, S del Barrio‐García European Journal of Marketing, 2000 | 285 | 2000 |
| Análisis de ecuaciones estructurales TL Martínez, S del Barrio García Técnicas de análisis de datos en investigación de mercados, 489-557, 2000 | 239 | 2000 |
| Promoción comercial: un enfoque integrado JE Bigné | 226 | 2003 |
| How Integrated Marketing Communications (IMC) works? A theoretical review and an analysis of its main drivers and effects L Porcu, S Del Barrio-García, PJ Kitchen Comunicación y Sociedad 25 (1), 313-348, 2012 | 168 | 2012 |
| Modeling a city’s image: The case of Granada T Luque-Martinez, S Del Barrio-García, JA Ibanez-Zapata, MAR Molina Cities 24 (5), 335-352, 2007 | 154 | 2007 |
| Modelling consumer response to differing levels of comparative advertising S del Barrio‐García, T Luque‐Martínez European Journal of Marketing, 2003 | 67 | 2003 |
| Personal learning environments acceptance model: The role of need for cognition, e-learning satisfaction and students' perceptions S del Barrio-García, JL Arquero, E Romero-Frías Journal of Educational Technology & Society 18 (3), 129-141, 2015 | 64 | 2015 |
| Modelling university image: The teaching staff viewpoint T Luque-Martínez, S Del Barrio-García Public Relations Review 35 (3), 325-327, 2009 | 62 | 2009 |
| Discovering prominent themes in integrated marketing communication research from 1991 to 2012: A co-word analytic approach F Muñoz-Leiva, L Porcu, S Barrio-García International Journal of Advertising 34 (4), 678-701, 2015 | 59 | 2015 |
| Measuring Integrated Marketing Communication by Taking a Broad Organisational Approach: the Firm-Wide IMC Scale L Porcu, S Del Barrio-García, P Kitchen European Journal of Marketing 51 (3), 692-718, 2017 | 54 | 2017 |
| Determinants of Satisfaction with Holidays and Hospitality in Rural Tourism in Spain The Moderating Effect of Tourists’ Previous Experience DM Frías-Jamilena, S Del Barrio-García, L López-Moreno Cornell Hospitality Quarterly 54 (3), 294-307, 2013 | 54 | 2013 |
| Online airline ticket purchasing: Influence of online sales promotion type and Internet experience E Crespo-Almendros, S Del Barrio-García Journal of Air Transport Management 53, 23-34, 2016 | 45 | 2016 |
| The antecedent role of online satisfaction, perceived risk online, and perceived website usability on the affect towards travel destinations JM Alcántara-Pilar, FJ Blanco-Encomienda, A Tanja, S Del Barrio-García Journal of Destination Marketing & Management 9 (September), 20-35, 2018 | 43 | 2018 |
| A cross-cultural analysis of the effect of language on perceived risk online JM Alcántara-Pilar, S del Barrio-García, L Porcu Computers in Human Behavior 29 (3), 596-603, 2013 | 31 | 2013 |
| La modelización de la imagen de ciudad desde la perspectiva de los líderes de opinión externos S del Barrio García, T Luque Martínez, MÁ Rodríguez Molina EURE (Santiago) 35 (106), 9-28, 2009 | 30 | 2009 |
| Antecedents of attitudes toward the website JM Alcántara-Pilar, S Del Barrio-García Cross Cultural Management, 2015 | 24 | 2015 |
| Impact of vaccination against Haemophilus influenzae type b with and without a booster dose on meningitis in four South American countries S Garcia, R Lagos, A Munoz, T Picón, R Rosa, A Alfonso, G Abriata, ... Vaccine 30 (2), 486-492, 2012 | 23 | 2012 |
| Analyzing the Influence of Firm-Wide Integrated Marketing Communications on Market Performance in the Hospitality Industry L Porcu, S Del Barrio-García, JM Alcántara-Pilar, E Crespo-Almendros International Journal of Hospitality Management 80 (July), 13-24, 2019 | 22 | 2019 |
| Venta personal. Una perspectiva integrada y relacional S del Barrio García Editorial UOC, 2012 | 22 | 2012 |
Juan Miguel Alcántara PilarProfesor de Comercialización e Investigación de Mercados (UGR)Dirección de correo verificada de ugr.es
