| Consumer ethnocentrism measurement‐An assessment of the reliability and validity of the CETSCALE in Spain T Luque‐Martínez, JA Ibáñez‐Zapata, S del Barrio‐García European Journal of marketing 34 (11/12), 1353-1374, 2000 | 352 | 2000 |
| Análisis de ecuaciones estructurales TL Martínez, S del Barrio García Técnicas de análisis de datos en investigación de mercados, 489-557, 2000 | 280 | 2000 |
| Promoción comercial: un enfoque integrado JE Bigné | 269 | 2003 |
| How Integrated Marketing Communications (IMC) works? A theoretical review and an analysis of its main drivers and effects L Porcu, S Del Barrio-García, PJ Kitchen Comunicación y Sociedad 25 (1), 313-348, 2012 | 246 | 2012 |
| Modeling a city’s image: The case of Granada T Luque-Martínez, S Del Barrio-García, JÁ Ibáñez-Zapata, MÁR Molina Cities 24 (5), 335-352, 2007 | 202 | 2007 |
| A review of restaurant research in the last two decades: A bibliometric analysis ME Rodríguez-López, JM Alcántara-Pilar, S Del Barrio-García, ... International Journal of Hospitality Management 87, 102387, 2020 | 137 | 2020 |
| Measuring Integrated Marketing Communication by Taking a Broad Organisational Approach: the Firm-Wide IMC Scale L Porcu, S Del Barrio-García, P Kitchen European Journal of Marketing 51 (3), 692-718, 2017 | 130 | 2017 |
| Discovering prominent themes in integrated marketing communication research from 1991 to 2012: A co-word analytic approach F Munoz-Leiva, L Porcu, S Barrio-García International Journal of Advertising 34 (4), 678-701, 2015 | 122 | 2015 |
| Personal learning environments acceptance model: The role of need for cognition, e-learning satisfaction and students' perceptions S del Barrio-García, JL Arquero, E Romero-Frías Journal of Educational Technology & Society 18 (3), 129-141, 2015 | 111 | 2015 |
| Estrategias y técnicas de comunicación: Una visión integrada en el marketing IR Ardura Editorial UOC, 2011 | 109 | 2011 |
| Do brand authenticity and brand credibility facilitate brand equity? The case of heritage destination brand extension S Del Barrio-García, MB Prados-Peña Journal of Destination Marketing & Management 13 (September), 10-23, 2019 | 103 | 2019 |
| The antecedent role of online satisfaction, perceived risk online, and perceived website usability on the affect towards travel destinations JM Alcántara-Pilar, FJ Blanco-Encomienda, A Tanja, S Del Barrio-García Journal of Destination Marketing & Management 9 (September), 20-35, 2018 | 92 | 2018 |
| Modelling university image: The teaching staff viewpoint T Luque-Martínez, S Del Barrio-García Public Relations Review 35 (3), 325-327, 2009 | 91 | 2009 |
| A review of three decades of academic research on brand equity: A bibliometric approach using co-word analysis and bibliographic coupling Á Rojas-Lamorena, S Del Barrio-García, JM Alcántara-Pilar Journal of Business Research 139 (February), 1067-1083, 2022 | 82 | 2022 |
| Online airline ticket purchasing: Influence of online sales promotion type and Internet experience E Crespo-Almendros, S Del Barrio-García Journal of Air Transport Management 53, 23-34, 2016 | 81 | 2016 |
| Analyzing the Influence of Firm-Wide Integrated Marketing Communications on Market Performance in the Hospitality Industry L Porcu, S Del Barrio-García, JM Alcántara-Pilar, E Crespo-Almendros International Journal of Hospitality Management 80 (July), 13-24, 2019 | 80 | 2019 |
| Determinants of Satisfaction with Holidays and Hospitality in Rural Tourism in Spain The Moderating Effect of Tourists’ Previous Experience DM Frías-Jamilena, S Del Barrio-García, L López-Moreno Cornell Hospitality Quarterly 54 (3), 294-307, 2013 | 73 | 2013 |
| Modelling consumer response to differing levels of comparative advertising S del Barrio‐García, T Luque‐Martínez European Journal of Marketing 37 (1/2), 256-274, 2003 | 71 | 2003 |
| Destination brand equity-formation: positioning by tourism type and message consistency M Rodríguez-Molina, S Frías-Jamilena, D.M., Del Barrio-García, ... Journal of Destination Marketing & Management 12 (June), 114-124, 2019 | 67 | 2019 |
| The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance L Porcu, S Del Barrio-García, P Kitchen, M y Tourky Journal of Business Research 119, 435-443, 2020 | 58 | 2020 |
Juan Miguel Alcántara PilarProfesor de Comercialización e Investigación de Mercados (UGR)Dirección de correo verificada de ugr.es
