Salvador Del Barrio-García (ORCID: 0000-0002-6144-0240)
Salvador Del Barrio-García (ORCID: 0000-0002-6144-0240)
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Consumer ethnocentrism measurement‐An assessment of the reliability and validity of the CETSCALE in Spain
T Luque‐Martínez, JA Ibáñez‐Zapata, S del Barrio‐García
European Journal of Marketing, 2000
3082000
Promoción comercial: un enfoque integrado
JE Bigné
2682003
Análisis de ecuaciones estructurales
TL Martínez, S del Barrio García
Técnicas de análisis de datos en investigación de mercados, 489-557, 2000
2522000
How Integrated Marketing Communications (IMC) works? A theoretical review and an analysis of its main drivers and effects
L Porcu, S Del Barrio-García, PJ Kitchen
Comunicación y Sociedad 25 (1), 313-348, 2012
1972012
Modeling a city’s image: The case of Granada
T Luque-Martinez, S Del Barrio-García, JA Ibanez-Zapata, MAR Molina
Cities 24 (5), 335-352, 2007
1792007
Estrategias y técnicas de comunicación: Una visión integrada en el marketing
IR Ardura
Editorial UOC, 2011
99*2011
Discovering prominent themes in integrated marketing communication research from 1991 to 2012: a co-word analytic approach
F Muñoz-Leiva, L Porcu, S Barrio-García
International Journal of Advertising 34 (4), 678-701, 2015
832015
Measuring Integrated Marketing Communication by Taking a Broad Organisational Approach: the Firm-Wide IMC Scale
L Porcu, S Del Barrio-García, P Kitchen
European Journal of Marketing 51 (3), 692-718, 2017
782017
Personal learning environments acceptance model: The role of need for cognition, e-learning satisfaction and students' perceptions
S del Barrio-García, JL Arquero, E Romero-Frías
Journal of Educational Technology & Society 18 (3), 129-141, 2015
762015
Modelling university image: The teaching staff viewpoint
T Luque-Martínez, S Del Barrio-García
Public Relations Review 35 (3), 325-327, 2009
722009
Modelling consumer response to differing levels of comparative advertising
S del Barrio‐García, T Luque‐Martínez
European Journal of Marketing, 2003
642003
Determinants of Satisfaction with Holidays and Hospitality in Rural Tourism in Spain The Moderating Effect of Tourists’ Previous Experience
DM Frías-Jamilena, S Del Barrio-García, L López-Moreno
Cornell Hospitality Quarterly 54 (3), 294-307, 2013
592013
Online airline ticket purchasing: Influence of online sales promotion type and Internet experience
E Crespo-Almendros, S Del Barrio-García
Journal of Air Transport Management 53, 23-34, 2016
552016
A review of restaurant research in the last two decades: A bibliometric analysis
ME Rodríguez-López, JM Alcántara-Pilar, S Del Barrio-García, ...
International Journal of Hospitality Management 87, 102387, 2020
532020
The antecedent role of online satisfaction, perceived risk online, and perceived website usability on the affect towards travel destinations
JM Alcántara-Pilar, FJ Blanco-Encomienda, A Tanja, S Del Barrio-García
Journal of Destination Marketing & Management 9 (September), 20-35, 2018
492018
Analyzing the Influence of Firm-Wide Integrated Marketing Communications on Market Performance in the Hospitality Industry
L Porcu, S Del Barrio-García, JM Alcántara-Pilar, E Crespo-Almendros
International Journal of Hospitality Management 80 (July), 13-24, 2019
382019
A cross-cultural analysis of the effect of language on perceived risk online
JM Alcántara-Pilar, S del Barrio-García, L Porcu
Computers in Human Behavior 29 (3), 596-603, 2013
352013
La modelización de la imagen de ciudad desde la perspectiva de los líderes de opinión externos
S del Barrio García, T Luque Martínez, MÁ Rodríguez Molina
EURE (Santiago) 35 (106), 9-28, 2009
342009
Destination brand equity-formation: positioning by tourism type and message consistency
M Rodríguez-Molina, S Frías-Jamilena, D.M., Del Barrio-García, ...
Journal of Destination Marketing & Management 12 (June), 114-124, 2019
322019
What Drives Students' Loyalty-Formation in Social Media Learning Within a Personal Learning Environment Approach? The Moderating Role of Need for Cognition
JL Arquero Montaño, S Barrio García, E Romero Frías
Journal of Educational Computing Research, 55 (4), 495-525., 2016
282016
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