Salvador Del Barrio-García
Título
Citado por
Citado por
Año
Análisis de ecuaciones estructurales
TL Martínez, S del Barrio García
Técnicas de análisis de datos en investigación de mercados, 489-557, 2000
801*2000
Estrategias y técnicas de comunicación: Una visión integrada en el marketing
IR Ardura
Editorial UOC, 2011
3402011
Consumer ethnocentrism measurement‐An assessment of the reliability and validity of the CETSCALE in Spain
T Luque‐Martínez, JA Ibáñez‐Zapata, S del Barrio‐García
European Journal of Marketing, 2000
2672000
Promoción comercial: un enfoque integrado
JE Bigné
2502003
How Integrated Marketing Communications (IMC) works? A theoretical review and an analysis of its main drivers and effects
L Porcu, S Del Barrio-García, PJ Kitchen
Comunicación y Sociedad 25 (1), 313-348, 2012
1532012
Modeling a city’s image: The case of Granada
T Luque-Martinez, S Del Barrio-García, JA Ibanez-Zapata, MÁR Molina
Cities 24 (5), 335-352, 2007
1442007
Modelling consumer response to differing levels of comparative advertising
S del Barrio‐García, T Luque‐Martínez
European Journal of Marketing, 2003
662003
Modelling university image: The teaching staff viewpoint
T Luque-Martínez, S Del Barrio-García
Public Relations Review 35 (3), 325-327, 2009
542009
Personal Learning Environments Acceptance Model: The Role of Need for Cognition, e-Learning Satisfaction and Students. Perceptions.
S del Barrio-García, JL Arquero, E Romero-Frías
Educational technology & society 18 (3), 129-141, 2015
522015
Determinants of Satisfaction with Holidays and Hospitality in Rural Tourism in Spain The Moderating Effect of Tourists’ Previous Experience
DM Frías-Jamilena, S Del Barrio-García, L López-Moreno
Cornell Hospitality Quarterly 54 (3), 294-307, 2013
492013
Discovering prominent themes in integrated marketing communication research from 1991 to 2012: A co-word analytic approach
F Muñoz-Leiva, L Porcu, S Barrio-García
International Journal of Advertising 34 (4), 678-701, 2015
442015
Measuring Integrated Marketing Communication by Taking a Broad Organisational Approach: the Firm-Wide IMC Scale
L Porcu, S Del Barrio-García, P Kitchen
European Journal of Marketing 51 (3), 692-718, 2017
412017
Online airline ticket purchasing: Influence of online sales promotion type and Internet experience
E Crespo-Almendros, S Del Barrio-García
Journal of Air Transport Management 53, 23-34, 2016
322016
A cross-cultural analysis of the effect of language on perceived risk online
JM Alcántara-Pilar, S Del Barrio-García, L Porcu
Computers in Human Behavior 29 (3), 596-603, 2013
312013
La modelización de la imagen de ciudad desde la perspectiva de los líderes de opinión externos
S del Barrio García, T Luque Martínez, MÁ Rodríguez Molina
EURE (Santiago) 35 (106), 9-28, 2009
282009
The antecedent role of online satisfaction, perceived risk online, and perceived website usability on the affect towards travel destinations
JM Alcántara-Pilar, FJ Blanco-Encomienda, A Tanja, S Del Barrio-García
Journal of Destination Marketing & Management 9 (September), 20-35, 2018
272018
Antecedents of attitudes toward the website
JM Alcántara-Pilar, S Del Barrio-García
Cross Cultural Management, 2015
242015
Impact of vaccination against Haemophilus influenzae type b with and without a booster dose on meningitis in four South American countries
S Garcia, R Lagos, A Munoz, T Picón, R Rosa, A Alfonso, G Abriata, ...
Vaccine 30 (2), 486-492, 2012
222012
Venta personal. Una perspectiva integrada y relacional
S del Barrio García
Editorial UOC, 2012
212012
Los atributos calidad y marca-denominación de origen en el proceso de decisión del consumidor granadino
JS Fernández, S del Barrio García, FF Moreno
Estudios sobre consumo 43, 27-46, 1997
201997
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Artículos 1–20