Salvador Del Barrio-García
TítuloCitado porAño
Análisis de ecuaciones estructurales
TL Martínez, S del Barrio García
Técnicas de análisis de datos en investigación de mercados, 489-557, 2000
760*2000
Consumer ethnocentrism measurement-An assessment of the reliability and validity of the CETSCALE in Spain
T Luque-Martinez, JA Ibanez-Zapata, S del Barrio-Garcia
European Journal of Marketing 34 (11/12), 1353-1374, 2000
2402000
Modeling a city’s image: The case of Granada
T Luque-Martinez, S Del Barrio-García, JÁ Ibáñez-Zapata, MÁR Molina
Cities 24 (5), 335-352, 2007
1202007
How Integrated Marketing Communications (IMC) works? A theoretical review and an analysis of its main drivers and effects
L Porcu, S Del Barrio-García, PJ Kitchen
Comunicación y Sociedad 25 (1), 313-348, 2012
1102012
Estrategias y técnicas de comunicación: Una visión integrada en el marketing
IR Ardura
Editorial UOC, 2011
702011
Modelling consumer response to differing levels of comparative advertising
S del Barrio-García, T Luque-Martinez
European Journal of Marketing 37 (1/2), 256-274, 2003
592003
Modelling university image: The teaching staff viewpoint
T Luque-Martínez, S Del Barrio-García
Public Relations Review 35 (3), 325-327, 2009
452009
Determinants of Satisfaction with Holidays and Hospitality in Rural Tourism in Spain The Moderating Effect of Tourists’ Previous Experience
DM Frías-Jamilena, S Del Barrio-García, L López-Moreno
Cornell Hospitality Quarterly 54 (3), 294-307, 2013
412013
Personal learning environments acceptance model: The role of need for cognition, e-Learning satisfaction and students' perceptions
S Barrio-García, JL Arquero, E Romero-Frías
International Forum of Educational Technology & Society, 2015
402015
Discovering prominent themes in integrated marketing communication research from 1991 to 2012: a co-word analytic approach
F Muñoz-Leiva, L Porcu, S Barrio-García
International Journal of Advertising 34 (4), 678-701, 2015
292015
A cross-cultural analysis of the effect of language on perceived risk online
JM Alcántara-Pilar, S Del Barrio-García, L Porcu
Computers in Human Behavior 29 (3), 596-603, 2013
262013
La modelización de la imagen de ciudad desde la perspectiva de los líderes de opinión externos
S del Barrio García, T Luque Martínez, MÁ Rodríguez Molina
EURE (Santiago) 35 (106), 9-28, 2009
252009
Online airline ticket purchasing: Influence of online sales promotion type and Internet experience
E Crespo-Almendros, S Del Barrio-García
Journal of Air Transport Management 53, 23-34, 2016
222016
Antecedents of attitudes toward the website: the moderating role of long-term orientation and individualism
JM Alcántara-Pilar, S Del Barrio-García
Cross Cultural Management 22 (3), 379-404, 2015
222015
Measuring Integrated Marketing Communication by Taking a Broad Organisational Approach: the Firm-Wide IMC Scale
L Porcu, S Del Barrio-García, P Kitchen
European Journal of Marketing 51 (3), 692-718, 2017
212017
Los atributos calidad y marcadenominación de origen en el proceso de decisión del consumidor granadino
JS Fernández, S del Barrio García, FF Moreno
Estudios sobre consumo 43, 27-46, 1997
201997
Impact of vaccination against Haemophilus influenzae type b with and without a booster dose on meningitis in four South American countries
S Garcia, R Lagos, A Muñoz, T Picón, R Rosa, A Alfonso, G Abriata, ...
Vaccine 30 (2), 486-492, 2012
182012
Venta personal. Una perspectiva integrada y relacional
S del Barrio García
Editorial UOC, 2012
182012
The Quality of Internet-User Recall: A Comparative Analysis by Online Sales-Promotion Types
E Crespo-Almendros, S Del Barrio-García
Journal of Advertising Research 54 (1), 56-70, 2014
152014
Motivational duality in online consumer behaviour: Website usability and flow state as moderating factors
JM Alcántara-Pilar, S del Barrio-García, L Porcu, E Crespo-Almendros
International Journal of Business and Economics 14 (1), 79, 2015
132015
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Artículos 1–20