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Edoardo Fornari
Edoardo Fornari
Full Professor of Marketing, Catholic University of the Sacred Hearth, Piacenza (IT)
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Adding store to web: migration and synergy effects in multi-channel retailing
D Fornari, E Fornari, S Grandi, M Menegatti, CF Hofacker
International Journal of Retail and Distribution Management 44 (6), 2016
1282016
Leading national brands facing store brands competition: is price competitiveness the only thing that matters?
D Fornari, E Fornari, S Grandi, M Menegatti
Journal of Retailing and Consumer Services 30 (May 2016), 234-241, 2016
462016
The influence of retailing-mix levers on private label market share: The case of the Italian FMCG market
E Fornari, D Fornari, S Grandi, M Menegatti
Journal of Retailing and Consumer Services 20 (6), 617-624, 2013
362013
Economia della marca commerciale. Le dimensioni del branding distributivo
E Fornari
Egea, 2007
292007
The role and management of product innovation in retailer assortments: evidence from the Italian FMCG market
D Fornari, S Grandi, E Fornari
The International Review of Retail, Distribution and Consumer Research 19 (1 …, 2009
252009
Il marketing del foodservice. Le dimensioni competitive del mercato della ristorazione.
E Fornari
Le dimensioni competitive nel, 1-233, 2006
24*2006
Effects of intra-brand competition between private labels and manufacturer brands: empirical results from the Italian market
E Fornari, S Grandi, D Fornari
The International Review of Retail, Distribution and Consumer Research 21 (5 …, 2011
152011
Sviluppo e riposizionamento delle marche commerciali
E Fornari, A Pastore, V Cecconi
Finanza, Marketing e Produzione 25 (2), 61-86, 2007
122007
Retailing 4.0: the new era of E-commerce in fast moving consumer goods
E Fornari, S Grandi, D Fornari
Symphonya, 77-90, 2018
112018
Il packaging come strumento di comunicazione del valore della marca privata
G Cristini, E Fornari, C D’Onofrio
Mercati e Competitività 2, 45-74, 2008
112008
Discounters versus Supermarkets and Hypermarkets: what drives store-switching?
E Fornari, S Grandi, M Menegatti, D Fornari
The International Review of Retail, Distribution and Consumer Research 30 (5 …, 2020
102020
Retailing in Italy. Players, strategies and trends
C Ziliani, E Fornari, S Grandi, MG Cardinali, D Fornari, F Negri, ...
European Retail Research 24, 167-201, 2010
102010
Taking advantage of the gluten-free opportunity: Assortment as the key driver for modern grocery retailers
E Fornari, D Fornari, S Grandi, AI Ghezzi, M Menegatti
Journal of Retailing and Consumer Services 63, 102747, 2021
82021
Multichannel retailing
E Fornari
EGEA, 2018
82018
Le dinamiche degli assortimenti commerciali
D Fornari, S Grandi, E Fornari
Egea, 2008
72008
# Retailvision (gli scenari del Marketing Distributivo)
S Grandi, D Fornari, E Fornari
EGEA, 2019
6*2019
Le leve della competizione assortimentale
E Fornari, S Grandi
Mercati e Competitività 3, 71-90, 2009
62009
Il marketing della convenienza (politiche di prezzo e promozioni)
S Grandi, D Fornari, E Fornari
Egea, 2008
6*2008
Le nuove dimensioni delle politiche di Brand Equity. Dall’approccio settoriale all’approccio sistemico
E Fornari
Sinergie Italian Journal of Management 68, 3-39, 2005
5*2005
La distribuzione di profumi e cosmetici
E Fornari, L Gianpiero
Marketing Channel. La creazione di valore nella distribuzione specializzata …, 2011
3*2011
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Artículos 1–20