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Jason Weismueller
Jason Weismueller
Lecturer, University of Western Australia
Dirección de correo verificada de research.uwa.edu.au - Página principal
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Influencer endorsements: How advertising disclosure and source credibility affect consumer purchase intention on social media
J Weismueller, P Harrigan, S Wang, GN Soutar
Australasian marketing journal 28 (4), 160-170, 2020
5422020
What makes people share political content on social media? The role of emotion, authority and ideology
J Weismueller, P Harrigan, K Coussement, T Tessitore
Computers in Human Behavior, 107150, 2022
462022
Information sharing and political polarisation on social media: The role of falsehood and partisanship
J Weismueller, RL Gruner, P Harrigan, K Coussement, S Wang
Information Systems Journal, 2023
82023
Organic Reach on YouTube: What Makes People Click on Videos from Social Media Influencers?
J Weismueller, P Harrigan
Digital Marketing & eCommerce Conference, 153-160, 2021
52021
Coronavirus misinformation is a global issue, but which myth you fall for likely depends on where you live
J Weismueller, J Shapiro, J Oledan, P Harrigan
The Conversation. https://theconversation.com/coronavirus-misinformation-is …, 2020
42020
Misinformation is rife and causing deeper polarisation – here’s how social media users can help curb it
J Weismueller, R Gruner, P Harrigan, S Wang
The Conversation. https://theconversation.com/misinformation-is-rife-and …, 2023
2023
Consumer Engagement in Influencer Marketing Video Campaigns: An Abstract
J Weismueller, RL Gruner, P Harrigan
Academy of Marketing Science Annual Conference, 71-72, 2022
2022
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