A COOL effect: the direct and indirect impact of country-of-origin disclosures on purchase intentions for retail food products C Berry, A Mukherjee, S Burton, E Howlett Journal of Retailing 91 (3), 533-542, 2015 | 133 | 2015 |
Investigating the effectiveness of retailers’ mobile applications in determining customer satisfaction and repatronage intentions? A congruency perspective P Iyer, A Davari, A Mukherjee Journal of Retailing and Consumer Services 44, 235-243, 2018 | 124 | 2018 |
The Perfect Fit: The Moderating Role of Selling Cues on Hedonic and Utilitarian Product Types G Das, A Mukherjee, RJ Smith Journal of Retailing 94 (2), 203-216, 2018 | 97 | 2018 |
The smartness paradox: the moderating effect of brand quality reputation on consumers' reactions to RFID-based smart fitting rooms A Mukherjee, RJ Smith, AM Turri Journal of Business Reserach 92 (Novemember), 290-299, 2018 | 37 | 2018 |
Regular price $299; pre-order price $199: price promotion for a pre-ordered product and the moderating role of temporal orientation A Mukherjee, S Jha, RJ Smith Journal of Retailing 93 (2), 201-211, 2017 | 36 | 2017 |
CAIDSA: Computer-aided intelligent diagnostic system for bronchial asthma C Chakraborty, T Mitra, A Mukherjee, AK Ray Expert Systems with Applications 36 (3), 4958-4966, 2009 | 34 | 2009 |
Relationship between retailers’ return policies and consumer ratings M Rokonuzzaman, A Mukherjee, P Iyer, A Mukherjee Journal of Services Marketing 34 (5), 621-633, 2020 | 23 | 2020 |
Imperfect produce: Retailer actions and service outcomes A Mukherjee, A Mukherjee, P Iyer Journal of Services Marketing 35 (8), 1061-1072, 2021 | 9 | 2021 |
The effect of positive anticipatory utility on product pre‑order evaluations and choices A Mukherjee, RJ Smith, S Burton Journal of the Academy of Marketing Science, 1-19, 2021 | 7 | 2021 |
Retail safari: Systematically walking the retail store with buyers and suppliers M Inhofe Rapert, A Mukherjee Marketing Education Review 30 (2), 92-97, 2020 | 3 | 2020 |
Computational 3D Fluorescence Microscopy Imaging A Mukherjee, C Preza Imaging Systems, IWC2, 2010 | 1 | 2010 |
The retailer’s puzzle: influencer opinions and consumer-generated information A Mukherjee, A Mukherjee, P Iyer, RJ Smith Journal of Consumer Marketing 39 (7), 756-768, 2022 | | 2022 |