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Mathew Parackal
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Survey-based experimental research via the web: Some observations
M Brennan, N Rae, M Parackal
Marketing Bulletin-Department of Marketing Massey University 10, 83-92, 1999
941999
Prevalence and correlates of drinking in early pregnancy among women who stopped drinking on pregnancy recognition
SM Parackal, MK Parackal, JA Harraway
Maternal and child health journal 17, 520-529, 2013
422013
The use of Facebook advertising for communicating public health messages: a campaign against drinking during pregnancy in New Zealand
M Parackal, S Parackal, S Eusebius, D Mather
JMIR public health and surveillance 3 (3), e7032, 2017
362017
A global happiness scale for measuring wellbeing: A test of immunity against hedonism
M Parackal
Journal of Happiness Studies 17, 1529-1545, 2016
312016
Warning labels on alcohol containers as a source of information on alcohol consumption in pregnancy among New Zealand women
SM Parackal, MK Parackal, JA Harraway
International Journal of Drug Policy 21 (4), 302-305, 2010
232010
Conveying trust: Transparency and credibility methods in corporate blogs
C Adeline, K Robertson, M Parackal, KR Deans
New Zealand Journal of Applied Business Research 10 (2), 1-15, 2012
222012
Opinions of non‐pregnant New Zealand women aged 16–40 years about the safety of alcohol consumption during pregnancy
SM Parackal, MK Parackal, JA Harraway, EL Ferguson
Drug and alcohol review 28 (2), 135-141, 2009
222009
Mining brand value propositions on Twitter: exploring the link between marketer-generated content and eWOM outcomes
M Alwash, BTR Savarimuthu, M Parackal
Social Network Analysis and Mining 11 (1), 83, 2021
182021
Implication of alcohol consumption on aggregate wellbeing
M Parackal, S Parackal
Perspectives in public health 137 (4), 220-226, 2017
182017
Dynamic transactional model: a framework for communicating public health messages via social media
M Parackal, S Parackal, D Mather, S Eusebius
Perspectives in Public Health 141 (5), 279-286, 2021
142021
Judgement in forecasting
M Parackal, P Goodwin, M O'Connor
International Journal of Forecasting 23 (3), 343-345, 2007
132007
Obtaining purchase probabilities via a web based survey: the Juster scale and the verbal probability scale
M Parackal, M Brennan
MARKETING BULLETIN-DEPARTMENT OF MARKETING MASSEY UNIVERSITY 9, 67-75, 1998
131998
Value-based prediction of election results using natural language processing: A case of the New Zealand General Election
M Parackal, D Mather, D Holdsworth
International Journal of Market Research 60 (2), 156-168, 2018
122018
Obtaining purchase probabilities via a web based survey: Some corrections!
M Parackal, M Brennan
MARKETING BULLETIN-DEPARTMENT OF MARKETING MASSEY UNIVERSITY 10, 93-101, 1999
101999
Shallow vs. Deep Customer Engagement-a Study of Brand Value Propositions in Twitter.
M Alwash, BTR Savarimuthu, M Parackal
ECIS, 2019
92019
Conceptualising co-creation of value via corporate blogs: a proposed research framework
APH Chua, M Parackal, KR Deans
environment 1, 3, 2010
92010
A renewed media-mix, based on the dynamic transactional model, for communicating the harms of alcohol to women in New Zealand
M Parackal, S Parackal
Health promotion international 34 (5), 921-930, 2019
72019
Awareness of the effects of alcohol use during pregnancy among New Zealand women of childbearing age (Alcohol in Pregnancy Study)
SM Parackal, MK Parackal, EL Ferguson, JA Harraway
Report to Alcohol Advisory Council and Ministry of Health: Dunedin …, 2006
72006
Identifying and Classifying Value Propositions in Brand Tweets-a Study of Top-10 coffee Brands.
M Alwash, BTR Savarimuthu, M Parackal
PACIS, 168, 2016
62016
Rankings in the eyes of the beholder: A vox populi approach to academic journal ranking
KS Fam, P Shukla, A Sinha, CL Luk, M Parackal, JCY Chai
Asian Journal of Business Research Volume 1 (1), 2011
52011
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Artículos 1–20