Rejón-Guardia, Francisco (ORCID: 0000-0002-5201-8435)
Rejón-Guardia, Francisco (ORCID: 0000-0002-5201-8435)
Associate professor of Marketing and Market Research, University of Balearic Islands
Dirección de correo verificada de uib.es - Página principal
TítuloCitado porAño
The determinants of satisfaction with e-banking
FJ Liébana-Cabanillas, F Muñoz-Leiva, F Rejón-Guardia
Industrial Management & Data Systems 113 (5), 8-8, 2013
752013
Understanding the green buying behavior of younger Millennials from India and the United States: A structural equation modeling approach
S Muralidharan, F Rejón-Guardia, F Xue
Journal of International Consumer Marketing 28 (1), 54-72, 2016
192016
Online advertising intrusiveness and consumers’ avoidance behaviors
F Rejón-Guardia, FJ Martínez-López
Handbook of strategic e-business management, 565-586, 2014
152014
The acceptance of microblogging in the learning process - The µbam Model
F Rejón-Guardia, J Sánchez-Fernández, F Muñoz-Leiva
Journal of Technology and Science Education 3 (1), on-line, 2013
132013
Engagement in sports virtual brand communities
M Alonso-Dos-Santos, F Rejón-Guardia, CP Campos, F Calabuig-Moreno, ...
Journal of Business Research, 2018
92018
“Showrooming” in Consumer Electronics Retailing: An Empirical Study
F Rejón-Guardia, C Luna-Nevare
Journal of Internet Commerce 6 (3), 22-43, 2017
92017
Influence of the virtual brand community in sports sponsorship
M Alonso Dos Santos, F Calabuig Moreno, F Rejón Guardia, ...
Psychology & Marketing 33 (12), 1091-1097, 2016
92016
Consumers’ psychological outcomes linked to the use of an online store’s recommendation system
FJ Martínez-López, I Esteban-Millat, A Argila, F Rejón-Guardia
Internet Research 25 (4), 562-588, 2015
62015
Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions: Organizational, Managerial, and Technological Dimensions
MM Cruz-Cunha
IGI Global, 2011
62011
The pervasive influence of electronic word of mouth (eWOM) on today’s social consumer
F Rejón-Guardia, FJ Martínez-López
Handbook of strategic e-business management, 821-839, 2014
52014
An integrated review of the efficacy of Internet advertising: Concrete approaches to the banner ad format and the context of social networks
F Rejón-Guardia, FJ Martínez-López
Handbook of strategic e-business management, 523-564, 2014
42014
Gender as a moderating element of customer satisfaction with electronic banking? An empirical study
F Liebana-Cabanillas, M Martínez-Fiestas, F Rejón-Guardia, ...
The International Journal of Management Science and Information Technology …, 2012
42012
La respuesta del consumidor a la publicidad en redes sociales: análisis del efecto de la presión publicitaria y la experiencia
F Rejón Guardia
Universidad de Granada, 2014
32014
Motivation-based behaviour and latent class segmentation of cycling tourists: A study of the Balearic Islands
F Rejón-Guardia, MA García-Sastre, M Alemany-Hormaeche
Tourism Economics 4 (2), 204-217, 2017
22017
Hikers as cultural tourists: differences between hard and soft behaviours
F Rejón-Guardia, MA García-Sastre, M Alemany-Hormaeche
Anatolia - An International Journal of Tourism and Hospitality Research, 1-11, 2017
22017
E-wom en redes sociales: antecedentes y consecuencias
F Rejón-Guardia, J Sánchez-Fernández, F Muñoz-Leiva
Estrategias de distribución y comportamiento de compra multicanal …, 2013
2*2013
Improving the Effectiveness of Advertising in Internet Social Networking
F Rejón-Guardia, J Sánchez-Fernández, F Muñoz-Leiva
Handbook of Research on Business Social Networking: Organizational …, 2012
22012
Los factores indeseables explicativos de la evasión cognitiva de la publicidad en redes sociales de Internet
F Rejón-Guardia, F Muñoz-Leiva, J Sánchez-Fernández
22011
Factores motivacionales de la aceptación de redes sociales de microblogging: modelo µbtam
F Rejón-Guardia, FJ Liébana-Cabanillas, M Martínez-Fiestas
Universitat de Girona. Institut de Ciències de l, 2011
22011
Sponsorship image transfer theory in virtual brand communities
M Alonso-Dos-Santos, F Rejón-Guardia, F Calabuig-Moreno
Industrial Management & Data Systems, 2018
12018
El sistema no puede realizar la operación en estos momentos. Inténtalo de nuevo más tarde.
Artículos 1–20