Rejón-Guardia, Francisco (ORCID: 0000-0002-5201-8435)
Rejón-Guardia, Francisco (ORCID: 0000-0002-5201-8435)
Associate professor of Marketing and Market Research, University of Balearic Islands
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The determinants of satisfaction with e-banking
FJ Liébana-Cabanillas, F Muñoz-Leiva, F Rejón-Guardia
Industrial Management & Data Systems 113 (5), 8-8, 2013
Understanding the green buying behavior of younger Millennials from India and the United States: A structural equation modeling approach
S Muralidharan, F Rejón-Guardia, F Xue
Journal of International Consumer Marketing 28 (1), 54-72, 2016
Influence of the virtual brand community in sports sponsorship
M Alonso Dos Santos, F Calabuig Moreno, F Rejón Guardia, ...
Psychology & Marketing 33 (12), 1091-1097, 2016
Online advertising intrusiveness and consumers’ avoidance behaviors
F Rejón-Guardia, FJ Martínez-López
Handbook of strategic e-business management, 565-586, 2014
Engagement in sports virtual brand communities
M Alonso-Dos-Santos, F Rejón-Guardia, CP Campos, F Calabuig-Moreno, ...
Journal of Business Research, 2018
“Showrooming” in Consumer Electronics Retailing: An Empirical Study
F Rejón-Guardia, C Luna-Nevare
Journal of Internet Commerce 6 (3), 22-43, 2017
The acceptance of microblogging in the learning process - The µbam Model
F Rejón-Guardia, J Sánchez-Fernández, F Muñoz-Leiva
Journal of Technology and Science Education 3 (1), on-line, 2013
The acceptance of a personal learning environment based on Google apps: the role of subjective norms and social image
F Rejón-Guardia, A Isabel, Polo-Peña, G Maraver-Tarifa
Journal of Computing in Higher Education 32 ( …, 2019
Introducción al Marketing - 2ª Edición
G Armstrong, P Kotler, F Liébana-Cabanillas, M Martínez-Fiestas, ...
Pearson Educación, 2013
Consumers’ psychological outcomes linked to the use of an online store’s recommendation system
FJ Martínez-López, I Esteban-Millat, A Argila, F Rejón-Guardia
Internet Research, 2015
Gender as a moderating element of customer satisfaction with electronic banking? An empirical study
F Liebana-Cabanillas, M Martínez-Fiestas, F Rejón-Guardia, ...
The International Journal of Management Science and Information Technology …, 2012
Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions: Organizational, Managerial, and Technological Dimensions
MM Cruz-Cunha
IGI Global, 2011
La respuesta del consumidor a la publicidad en redes sociales: análisis del efecto de la presión publicitaria y la experiencia
F Rejón Guardia
Universidad de Granada, 2014
Tourism students’ Attitudes Toward Statistics
M Cladera, F Rejón-Guardia, GÀ Vich-i-Martorell, C Juaneda
Journal of Hospitality, Leisure, Sport & Tourism Education 24, 202-210, 2019
An integrated review of the efficacy of Internet advertising: Concrete approaches to the banner ad format and the context of social networks
F Rejón-Guardia, FJ Martínez-López
Handbook of strategic e-business management, 523-564, 2014
Motivation-based behaviour and latent class segmentation of cycling tourists: A study of the Balearic Islands
F Rejón-Guardia, MA García-Sastre, M Alemany-Hormaeche
Tourism Economics 4 (2), 204-217, 2017
The pervasive influence of electronic word of mouth (eWOM) on today’s social consumer
F Rejón-Guardia, FJ Martínez-López
Handbook of strategic e-business management, 821-839, 2014
The economic crisis in the European Union: The confidence in the Spanish financial sector
FJ Liébana-Cabanillas, M Martínez-Fiestas, F Rejón-Guardia
Workshop: Crisis, Lisbon, EU policies and member states, May 30th&31th, Granada, 2011
Sponsorship image transfer theory in virtual brand communities
M Alonso-Dos-Santos, F Rejón-Guardia, F Calabuig-Moreno
Industrial Management & Data Systems, 2018
Hikers as cultural tourists: differences between hard and soft behaviours
F Rejón-Guardia, MA García-Sastre, M Alemany-Hormaeche
Anatolia 29 (2), 267-277, 2018
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