Charles Graham
Charles Graham
London South Bank University. Adjunct Research Fellow, Ehrenberg Bass Institute.
Verified email at
Cited by
Cited by
What's the point of Marketing anyway? The prevalence, temporal extent and implications of long-term market share equilibrium
CDA Graham
Journal of Marketing Management 25 (9-10), 867-874, 2009
Is loyalty driving growth for the brand in front? A two-purchase analysis of car category dynamics in Thailand
D Bennett, C Graham
Journal of Strategic Marketing 18 (7), 573-585, 2010
Double Jeopardy–50 years on. Reviving a forgotten tool that still predicts brand loyalty
C Graham, D Bennett, K Franke, CL Henfrey, M Nagy-Hamada
Australasian Marketing Journal (AMJ) 25 (4), 278-287, 2017
Making sense of common Dirichlet deviations
J Scriven, J Bound, C Graham
Australasian Marketing Journal (AMJ) 25 (4), 294-308, 2017
Loyalty Deficits for Small Share Brands
K Franke, DR Bennett, C Graham
Academy of Marketing, Hull, 2017, 2017
Will a smart city have a high street?
C Graham, A Peleg
Sustainable Smart Cities, 143-157, 2017
Why include the BOP in your international marketing strategy
M Nagy, D Bennett, C Graham
International Marketing Review, 2019
Think Category Not Brand to Break through at the Bottom-of-the-Pyramid (BOP)
D Bennett, M Nagy, C Graham
EMAC, Hamburg, 2019, 2019
Estimating the value of passing trade from pedestrian density
C Graham, K Khan, M Ilyas
Journal of Retailing and Consumer Services 46, 103-111, 2019
The effect of cumulative category and brand growth on competitive intensity.
Z Anesbury, C Graham, DR Bennett
ANZMAC, Adelaide, 2018, 2018
Predicting Category Growth from Quarterly Penetration
M Nenycz-Thiel, B McColl, J Dawes, G Trinh, C Graham
ANZMAC, Adelaide, 2018, 2018
The Effects of Brand Portfolio Management on Brand Choice Behaviour
C Henfrey, C Graham, DR Bennett
Academy of Marketing, Strathclyde, 2018, 2018
The relationship between high street footfall, attraction and conversion
C Graham
Marketing in a Changing World, Cyprus, 2016, 2016
How Stationary is Stationary? Loyalty and Brand-Share Dynamics in the Longer-Term
C Graham
Marketing Dynamics Conference, Groningen, 2007, 2007
Is Category Expansion a Realistic Long-Term Objective for Established Brands?
S Dunn, C Graham, A Tanusondjaja, M Nenycz-Thiel
2020 Academy of Marketing Science World Marketing Congress Brisbane, Australia, 2019
Marketing's 60/20 Pareto law
B Sharp, J Romaniuk, C Graham
Available at SSRN: or …, 2019
The Hazard of Oxycontin
M Wright, P Stern, C Graham
ANZMAC 2019, Wellington, New Zealand, 2019
Premiumisation strategy as a way to grow
M Nenycz-Thiel, J Dawes, C Graham, B McColl
ADMAP, 2019
A Framework for Market Growth in Bottom-of-the-Pyramid (BOP) Markets
M Nagy, D Bennett, C Graham
Academy of Marketing, London, 2019, 2019
How markets grow. The factors associated with category expansion.
M Nenycz-Thiel, C Graham, B McColl, J Dawes, A Tanusondjaja, J Martin, ...
ANZMAC, Adelaide, 2018, 2018
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