| Optimal Experience of Flow Enhanced by Telepresence: Evidence from Social Media Use JE Pelet, S Ettis, K Cowart Information and Management 54 (1), 115–128, 2017 | 324 | 2017 |
| A structural look at consumer innovativeness and self‐congruence in new product purchases KO Cowart, GL Fox, AE Wilson Psychology & Marketing 25 (12), 1111-1130, 2008 | 278 | 2008 |
| The influence of consumer decision‐making styles on online apparel consumption by college students KO Cowart, RE Goldsmith International Journal of Consumer Studies 31 (6), 639-647, 2007 | 261 | 2007 |
| Pleasantly plump: Offsetting negative obesity stereotypes for frontline service employees KO Cowart, MK Brady Journal of Retailing 90 (3), 365-378, 2014 | 52 | 2014 |
| Promoting consumer well-being: Examining emotion regulation strategies in social advertising messages E Kemp, K Cowart, MM Bui Journal of Business Research 112, 200-209, 2020 | 49 | 2020 |
| Targeting Miss Daisy: Using age and gender to target unethical sales tactics KO Cowart, P Darke Marketing Letters 25, 67-75, 2014 | 27 | 2014 |
| Empirical evidence of the effect of colorism on customer evaluations KO Cowart, KD Lehnert Psychology & Marketing 35 (5), 357-367, 2018 | 19 | 2018 |
| Religious affiliation: buffering negative reactions to service failures K O. Cowart, E Ramirez, M K. Brady Journal of Services Marketing 28 (1), 1-9, 2014 | 19 | 2014 |
| An examination of regifting E Swilley, KO Cowart, LR Flynn Journal of Consumer Behaviour 13 (4), 251-261, 2014 | 14 | 2014 |
| An investigation of androgyny and sexual orientation in advertising: How androgynous imagery and sexual orientation impact advertisement and brand attitudes K Cowart, P Wagner Journal of Advertising Research 61 (3), 276-288, 2021 | 13 | 2021 |
| A structural look at consumer innovativeness and self-congruence in new product purchases K Cowart, G Fox, A Wilson ACR North American Advances, 2007 | 13 | 2007 |
| An investigation of influencer body enhancement and brand endorsement S Lefebvre, K Cowart Journal of Services Marketing 36 (1), 59-72, 2022 | 8 | 2022 |
| Me, Myself and I: Examining the Effect of Loneliness and Self-focus on Message Referents K Kemp, Elyria., Moore, David J., Cowart Journal of Current Issues & Research in Advertising 37 (1), 15-27, 2016 | 7 | 2016 |
| Daddy Dearest: The influence of paternal investment on attitude toward the advertisement KO Cowart Journal of Advertising 49 (2), 202-212, 2020 | 5 | 2020 |
| Extending Flow Theory to mobile shopping E Swilley, KO Cowart Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of …, 2015 | 4 | 2015 |
| Dogmatism and innovativeness: A psychometric evaluation of A new measure of dogmatism for marketing R Goldsmith, R Clark, K Cowart Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference …, 2014 | 4 | 2014 |
| Fat so KO Cowart Managing the Effect of Obesity Stereotypes on Customer Evaluations of …, 2010 | 3 | 2010 |
| Witty celebrity-endorsed ads: share and share alike JE Pelet, J Khan, K Cowart Advances in National Brand and Private Label Marketing: Fourth International …, 2017 | 2 | 2017 |
| Fat so?: Managing the Effect of Obesity Stereotypes on Customer Evaluations of Service Organizations KO Cowart | 1 | 2010 |
| Customer Inferences about Racial Composition in Ads: A Comparison of Monoracial and Interracial Models K Cowart, Z Yu, A Ding Journal of Advertising, 1-22, 2024 | | 2024 |
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