TitleCited byYear
The role of country-of-origin, ethnocentrism and animosity in promoting consumer trust. The moderating role of familiarity
NH Jiménez, S San Martín
International Business Review 19 (1), 34-45, 2010
How perceived risk affects online buying
S San Martín, C Camarero
Online Information Review, 2009
The impact of customer relationship marketing on the firm performance: a Spanish case
CC Izquierdo, JG Cillán, SSM Gutiérrez
Journal of Services Marketing, 2005
Does involvement matter in online shopping satisfaction and trust?
SS Martín, C Camarero, RS José
Psychology & Marketing 28 (2), 145-167, 2011
Factors determining firms' perceived performance of mobile commerce
S San Martín, B López‐Catalán, MA Ramón‐Jerónimo
Industrial Management & Data Systems, 2012
Consumer trust to a web site: Moderating effect of attitudes toward online shopping
SS Martin, C Camarero
Cyberpsychology & behavior 11 (5), 549-554, 2008
How can a mobile vendor get satisfied customers?
S San‐Martin, B López‐Catalán
Industrial Management & Data Systems, 2013
The impact of age in the generation of satisfaction and WOM in mobile shopping
S San-Martín, J Prodanova, N Jiménez
Journal of Retailing and Consumer Services 23, 1-8, 2015
Consumer reactions to firm signals in asymmetric relationships
SS Martín, C Camarero
Journal of Service Research 8 (1), 79-97, 2005
Relational and economic antecedents of organisational commitment
SS Martín
Personnel Review 37 (6), 589-608, 2008
Dual effect of perceived risk on cross‐national e‐commerce
S San Martín, C Camarero, R San José
Internet Research, 2011
Trust as the key to relational commitment
SS Martín, J Gutierrez, C Camarero
Journal of Relationship Marketing 3 (1), 53-77, 2004
Online buying perceptions in Spain: can gender make a difference?
S San Martín, NH Jiménez
Electronic Markets 21 (4), 267-281, 2011
Prácticas de marketing: ejercicios y supuestos
S San Martín
ESIC Editorial, 2008
Tell me what they are like and I will tell you where they buy. An analysis of omnichannel consumer behavior
P Rodríguez-Torrico, RSJ Cabezudo, S San-Martín
Computers in Human Behavior 68, 465-471, 2017
La aplicación empresarial del marketing viral y el efecto boca-oreja electrónico. Opiniones de las empresas
VE Aguilar Arcos, S San Martín Gutiérrez, RJ Payo Hernanz
Cuadernos de Gestión, 2014, vol. 14, n. 1, pp. 15-31, 2014
The purchase of foreign products: the role of firm's country-of-origin reputation, consumer ethnocentrism, animosity and trust
NHJ Torres, SSM Gutiérrez
Departamento de Economía y Administración de Empresas, Universidad de Valladolid, 2007
The mediation of trust in country-of-origin effects across countries
N Jiménez, S San Martín
Cross Cultural Management, 2014
La relación del consumidor con las agencias de viajes
S San Martín
UNIVERSIDAD DE BURGOS (ed) Edición 1, 2003
A cross-national study on online consumer perceptions, trust, and loyalty
S San-Martín, C Camarero
Journal of Organizational Computing and Electronic Commerce 22 (1), 64-86, 2012
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