| The role of country-of-origin, ethnocentrism and animosity in promoting consumer trust. The moderating role of familiarity NH Jiménez, S San Martín International Business Review 19 (1), 34-45, 2010 | 194 | 2010 |
| How perceived risk affects online buying S San Martín, C Camarero Online Information Review, 2009 | 156 | 2009 |
| The impact of customer relationship marketing on the firm performance: a Spanish case CC Izquierdo, JG Cillán, SSM Gutiérrez Journal of Services Marketing, 2005 | 146 | 2005 |
| Does involvement matter in online shopping satisfaction and trust? SS Martín, C Camarero, RS José Psychology & Marketing 28 (2), 145-167, 2011 | 101 | 2011 |
| Factors determining firms' perceived performance of mobile commerce S San Martín, B López‐Catalán, MA Ramón‐Jerónimo Industrial Management & Data Systems, 2012 | 100 | 2012 |
| Consumer trust to a web site: Moderating effect of attitudes toward online shopping SS Martin, C Camarero Cyberpsychology & behavior 11 (5), 549-554, 2008 | 97 | 2008 |
| How can a mobile vendor get satisfied customers? S San‐Martin, B López‐Catalán Industrial Management & Data Systems, 2013 | 87 | 2013 |
| The impact of age in the generation of satisfaction and WOM in mobile shopping S San-Martín, J Prodanova, N Jiménez Journal of Retailing and Consumer Services 23, 1-8, 2015 | 85 | 2015 |
| Consumer reactions to firm signals in asymmetric relationships SS Martín, C Camarero Journal of Service Research 8 (1), 79-97, 2005 | 77 | 2005 |
| Relational and economic antecedents of organisational commitment SS Martín Personnel Review 37 (6), 589-608, 2008 | 71 | 2008 |
| Dual effect of perceived risk on cross‐national e‐commerce S San Martín, C Camarero, R San José Internet Research, 2011 | 66 | 2011 |
| Trust as the key to relational commitment SS Martín, J Gutierrez, C Camarero Journal of Relationship Marketing 3 (1), 53-77, 2004 | 60 | 2004 |
| Online buying perceptions in Spain: can gender make a difference? S San Martín, NH Jiménez Electronic Markets 21 (4), 267-281, 2011 | 49 | 2011 |
| Prácticas de marketing: ejercicios y supuestos S San Martín ESIC Editorial, 2008 | 48 | 2008 |
| Tell me what they are like and I will tell you where they buy. An analysis of omnichannel consumer behavior P Rodríguez-Torrico, RSJ Cabezudo, S San-Martín Computers in Human Behavior 68, 465-471, 2017 | 47 | 2017 |
| La aplicación empresarial del marketing viral y el efecto boca-oreja electrónico. Opiniones de las empresas VE Aguilar Arcos, S San Martín Gutiérrez, RJ Payo Hernanz Cuadernos de Gestión, 2014, vol. 14, n. 1, pp. 15-31, 2014 | 45 | 2014 |
| The purchase of foreign products: the role of firm's country-of-origin reputation, consumer ethnocentrism, animosity and trust NHJ Torres, SSM Gutiérrez Departamento de Economía y Administración de Empresas, Universidad de Valladolid, 2007 | 43 | 2007 |
| The mediation of trust in country-of-origin effects across countries N Jiménez, S San Martín Cross Cultural Management, 2014 | 38 | 2014 |
| La relación del consumidor con las agencias de viajes S San Martín UNIVERSIDAD DE BURGOS (ed) Edición 1, 2003 | 37 | 2003 |
| A cross-national study on online consumer perceptions, trust, and loyalty S San-Martín, C Camarero Journal of Organizational Computing and Electronic Commerce 22 (1), 64-86, 2012 | 34 | 2012 |
