| The role of country-of-origin, ethnocentrism and animosity in promoting consumer trust. The moderating role of familiarity NH Jiménez, S San Martín International Business Review 19 (1), 34-45, 2010 | 292 | 2010 |
| How perceived risk affects online buying S San Martín, C Camarero Online Information Review, 2009 | 227 | 2009 |
| The impact of age in the generation of satisfaction and WOM in mobile shopping S San-Martín, J Prodanova, N Jiménez Journal of Retailing and Consumer Services 23, 1-8, 2015 | 180 | 2015 |
| Factors determining firms' perceived performance of mobile commerce S San Martín, B López‐Catalán, MA Ramón‐Jerónimo Industrial Management & Data Systems, 2012 | 151 | 2012 |
| Tell me what they are like and I will tell you where they buy. An analysis of omnichannel consumer behavior P Rodríguez-Torrico, RSJ Cabezudo, S San-Martin Computers in Human Behavior 68, 465-471, 2017 | 145 | 2017 |
| Does involvement matter in online shopping satisfaction and trust? SS Martin, C Camarero, RS José Psychology & Marketing 28 (2), 145-167, 2011 | 143 | 2011 |
| How can a mobile vendor get satisfied customers? S San‐Martin, B López‐Catalán Industrial Management & Data Systems, 2013 | 139 | 2013 |
| Consumer trust to a web site: Moderating effect of attitudes toward online shopping SS Martin, C Camarero Cyberpsychology & behavior 11 (5), 549-554, 2008 | 125 | 2008 |
| Consumer reactions to firm signals in asymmetric relationships SS Martín, C Camarero Journal of Service Research 8 (1), 79-97, 2005 | 94 | 2005 |
| Dual effect of perceived risk on cross‐national e‐commerce S San Martín, C Camarero, R San José Internet Research, 2011 | 93 | 2011 |
| Relational and economic antecedents of organisational commitment SS Martin Personnel Review 37 (6), 589-608, 2008 | 84 | 2008 |
| La aplicación empresarial del marketing viral y el efecto boca-oreja electrónico. Opiniones de las empresas VE Aguilar Arcos, S San Martín Gutiérrez, RJ Payo Hernanz Cuadernos de Gestión, 2014, vol. 14, n. 1, pp. 15-31, 2014 | 83 | 2014 |
| Online buying perceptions in Spain: can gender make a difference? S San Martín, NH Jiménez Electronic Markets 21 (4), 267-281, 2011 | 79 | 2011 |
| The mediation of trust in country-of-origin effects across countries N Jiménez, S San Martín Cross Cultural Management, 2014 | 77 | 2014 |
| The firms benefits of mobile CRM from the relationship marketing approach and the TOE model S San-Martín, NH Jiménez, B López-Catalán Spanish journal of marketing-ESIC 20 (1), 18-29, 2016 | 74 | 2016 |
| Trust as the key to relational commitment SS Martin, J Gutierrez, C Camarero Journal of Relationship Marketing 3 (1), 53-77, 2004 | 71 | 2004 |
| Brands as substitutes for the need for touch in online shopping Ó González-Benito, M Martos-Partal, S San Martín Journal of Retailing and Consumer Services 27, 121-125, 2015 | 70 | 2015 |
| Trust and satisfaction: the keys to client loyalty in mobile commerce N Jimenez, S San-Martin, JI Azuela Academia Revista Latinoamericana de Administración, 2016 | 64 | 2016 |
| The purchase of foreign products: The role of firm’s country-of-origin reputation, consumer ethnocentrism, animosity and trust NH Jiménez Torres, S San Martín Gutiérrez Universidad de Salamanca (España). Facultad de Economía y Empresa, 2007 | 61 | 2007 |
| Prácticas de marketing: ejercicios y supuestos S San Martín ESIC Editorial, 2008 | 60 | 2008 |
