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SONIA SAN MARTÍN
SONIA SAN MARTÍN
Profesora Catedrática de Marketing.Universidad de Burgos
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The role of country-of-origin, ethnocentrism and animosity in promoting consumer trust. The moderating role of familiarity
NH Jimenez, S San Martín
International business review 19 (1), 34-45, 2010
3342010
How perceived risk affects online buying
S San Martín, C Camarero
Online Information Review 33 (4), 629-654, 2009
2602009
The impact of age in the generation of satisfaction and WOM in mobile shopping
S San-Martín, J Prodanova, N Jiménez
Journal of Retailing and Consumer Services 23, 1-8, 2015
2252015
Tell me what they are like and I will tell you where they buy. An analysis of omnichannel consumer behavior
P Rodríguez-Torrico, RSJ Cabezudo, S San-Martin
Computers in Human Behavior 68, 465-471, 2017
2112017
Does involvement matter in online shopping satisfaction and trust?
SS Martín, C Camarero, RS José
Psychology & Marketing 28 (2), 145-167, 2011
1692011
Factors determining firms' perceived performance of mobile commerce
S San Martín, B López‐Catalán, MA Ramón‐Jerónimo
Industrial Management & Data Systems 112 (6), 946-963, 2012
1622012
How can a mobile vendor get satisfied customers?
S San‐Martin, B López‐Catalán
Industrial Management & Data Systems 113 (2), 156-170, 2013
1612013
Consumer trust to a web site: Moderating effect of attitudes toward online shopping
SS Martin, C Camarero
Cyberpsychology & behavior 11 (5), 549-554, 2008
1392008
Trust and satisfaction: the keys to client loyalty in mobile commerce
N Jimenez, S San-Martin, JI Azuela
Academia Revista Latinoamericana de Administración 29 (4), 486-510, 2016
1072016
Dual effect of perceived risk on cross‐national e‐commerce
S San Martín, C Camarero, R San José
Internet Research 21 (1), 46-66, 2011
1062011
The firms benefits of mobile CRM from the relationship marketing approach and the TOE model
S San-Martín, NH Jiménez, B López-Catalán
Spanish journal of marketing-ESIC 20 (1), 18-29, 2016
1032016
Consumer reactions to firm signals in asymmetric relationships
SS Martín, C Camarero
Journal of Service Research 8 (1), 79-97, 2005
1022005
Online buying perceptions in Spain: can gender make a difference?
S San Martín, NH Jiménez
Electronic Markets 21 (4), 267-281, 2011
962011
Relational and economic antecedents of organisational commitment
SS Martin
Personnel Review 37 (6), 589-608, 2008
912008
Brands as substitutes for the need for touch in online shopping
Ó González-Benito, M Martos-Partal, S San Martín
Journal of Retailing and Consumer Services 27, 121-125, 2015
882015
The mediation of trust in country-of-origin effects across countries
N Jiménez, S San Martín
Cross Cultural Management 21 (2), 150-171, 2014
882014
La aplicación empresarial del marketing viral y el efecto boca-oreja electrónico. Opiniones de las empresas
VE Aguilar Arcos, S San Martín Gutiérrez, RJ Payo Hernanz
Cuadernos de Gestión, 2014, vol. 14, n. 1, pp. 15-31, 2014
832014
Trust as the key to relational commitment
SS Martin, J Gutierrez, C Camarero
Journal of Relationship Marketing 3 (1), 53-77, 2004
792004
The purchase of foreign products: The role of firm’s country-of-origin reputation, consumer ethnocentrism, animosity and trust
NH Jiménez Torres, S San Martín Gutiérrez
Universidad de Salamanca (España). Facultad de Economía y Empresa, 2007
732007
The determinants of teachers’ continuance commitment to e-learning in higher education
S San-Martín, N Jiménez, P Rodríguez-Torrico, I Piñeiro-Ibarra
Education and Information Technologies 25 (4), 3205-3225, 2020
712020
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