| The impact of the COVID-19 pandemic on subjective mental well-being: The interplay of perceived threat, future anxiety and resilience MR Paredes, V Apaolaza, C Fernandez-Robin, P Hartmann, ... Personality and Individual Differences 170, 110455, 2021 | 475 | 2021 |
| Resources for value co-creation in e-commerce: a review MR Paredes, JM Barrutia, C Echebarria Electronic Commerce Research 14, 111-136, 2014 | 85 | 2014 |
| From Rio to Rio+ 20: twenty years of participatory, long term oriented and monitored local planning? JM Barrutia, C Echebarria, MR Paredes, P Hartmann, V Apaolaza Journal of Cleaner Production 106, 594-607, 2015 | 61 | 2015 |
| Improving society by improving education through service-dominant logic: Reframing the role of students in higher education M Díaz-Méndez, MR Paredes, M Saren Sustainability 11 (19), 5292, 2019 | 53 | 2019 |
| Value co-creation in e-commerce contexts: does product type matter? JM Barrutia, MR Paredes, C Echebarria European Journal of Marketing 50 (3/4), 442-463, 2016 | 50 | 2016 |
| How does restaurant’s symbolic design affect photo-posting on instagram? The moderating role of community commitment and coolness V Apaolaza, MR Paredes, P Hartmann, C D’Souza Journal of Hospitality Marketing & Management 30 (1), 21-37, 2021 | 32 | 2021 |
| Transformación digital en las organizaciones I Páez-Gabriunas, M Sanabria, V Gauthier-Umaña, RA Méndez-Romero, ... Editorial Universidad del Rosario, 2022 | 26 | 2022 |
| The effect of threat and fear of COVID-19 on booking intentions of full board hotels: The roles of perceived coping efficacy and present-hedonism orientation V Apaolaza, MR Paredes, P Hartmann, JD García-Merino, A Marcos International Journal of Hospitality Management 105, 103255, 2022 | 25 | 2022 |
| What motivates consumers to buy fashion pet clothing? The role of attachment, pet anthropomorphism, and self-expansion V Apaolaza, P Hartmann, MR Paredes, A Trujillo, C D'Souza Journal of Business Research 141, 367-379, 2022 | 24 | 2022 |
| Predicting COVID-19 vaccination intention: The roles of institutional trust, perceived vaccine safety, and interdependent self-construal MR Paredes, V Apaolaza, A Marcos, P Hartmann Health communication 38 (6), 1189-1200, 2023 | 22 | 2023 |
| Sustainable clothing: Why conspicuous consumption and greenwashing matter V Apaolaza, MC Policarpo, P Hartmann, MR Paredes, C D'Souza Business Strategy and the Environment 32 (6), 3766-3782, 2023 | 18 | 2023 |
| Segmentación de mercados: Una revisión del concepto MR Paredes, J Cardona Revista académica ECO 10, 75-94, 2014 | 18 | 2014 |
| El proceso de marketing en las pequeñas empresas M Paredes Revista Académica ECO 6, 53-62, 2011 | 11 | 2011 |
| How does mindfulness relate to proenvironmental behavior? The mediating influence of cognitive reappraisal and climate change awareness V Apaolaza, MR Paredes, P Hartmann, JM Barrutia, C Echebarria Journal of Cleaner Production 357, 131914, 2022 | 10 | 2022 |
| SEGMENTACIÓN DE MERCADOS MR Paredes, J Cardona Recuperado de: https://www. url. edu. gt/PortalURL/Archivos/04/Archivos …, 2014 | 10 | 2014 |
| Students are not customers: Reframing student’s role in higher education through value co-creation and Service-Dominant Logic MR Paredes Improving the evaluation of scholarly work: The application of service …, 2022 | 5 | 2022 |
| El proceso de co-creación de valor en un ecosistema de servicio MR Paredes ECO Revista Académica Universidad Rafael Landívar. Guatemala. Recuperado de …, 2013 | 5 | 2013 |
| Social cynicism, greenwashing, and trust in green clothing brands MC Policarpo, V Apaolaza, P Hartmann, MR Paredes, C D'Souza International Journal of Consumer Studies 47 (5), 1950-1961, 2023 | 4 | 2023 |
| Administración financiera: Modelos, enfoques, tendencias F Juárez, AJ Useche, J Díaz, YL Cárdenas, A Martín, C Malagón Robayo, ... Editorial Universidad del Rosario, 2023 | 3 | 2023 |
| Consumerología: Por qué compramos y cómo influir en las decisiones de compra MR Paredes LID Editorial, 2020 | 3 | 2020 |
Patrick HartmannUniversity of the Basque Country UPV/EHUDirección de correo verificada de ehu.eus
