MR Paredes /
MR Paredes /
IPADE Business School
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The impact of the COVID-19 pandemic on subjective mental well-being: The interplay of perceived threat, future anxiety and resilience
MR Paredes, V Apaolaza, C Fernandez-Robin, P Hartmann, ...
Personality and Individual Differences 170, 110455, 2021
Resources for value co-creation in e-commerce: a review
MR Paredes, JM Barrutia, C Echebarria
Electronic Commerce Research 14, 111-136, 2014
From Rio to Rio+ 20: twenty years of participatory, long term oriented and monitored local planning?
JM Barrutia, C Echebarria, MR Paredes, P Hartmann, V Apaolaza
Journal of Cleaner Production 106, 594-607, 2015
Improving society by improving education through service-dominant logic: Reframing the role of students in higher education
M Díaz-Méndez, MR Paredes, M Saren
Sustainability 11 (19), 5292, 2019
Value co-creation in e-commerce contexts: does product type matter?
JM Barrutia, MR Paredes, C Echebarria
European Journal of Marketing 50 (3/4), 442-463, 2016
How does restaurant’s symbolic design affect photo-posting on instagram? The moderating role of community commitment and coolness
V Apaolaza, MR Paredes, P Hartmann, C D’Souza
Journal of Hospitality Marketing & Management 30 (1), 21-37, 2021
The effect of threat and fear of COVID-19 on booking intentions of full board hotels: The roles of perceived coping efficacy and present-hedonism orientation
V Apaolaza, MR Paredes, P Hartmann, JD García-Merino, A Marcos
International Journal of Hospitality Management 105, 103255, 2022
Transformación digital en las organizaciones
I Páez-Gabriunas, M Sanabria, V Gauthier-Umaña, RA Méndez-Romero, ...
Editorial Universidad del Rosario, 2022
What motivates consumers to buy fashion pet clothing? The role of attachment, pet anthropomorphism, and self-expansion
V Apaolaza, P Hartmann, MR Paredes, A Trujillo, C D'Souza
Journal of Business Research 141, 367-379, 2022
Sustainable clothing: Why conspicuous consumption and greenwashing matter
V Apaolaza, MC Policarpo, P Hartmann, MR Paredes, C D'Souza
Business Strategy and the Environment 32 (6), 3766-3782, 2023
Predicting COVID-19 vaccination intention: The roles of institutional trust, perceived vaccine safety, and interdependent self-construal
MR Paredes, V Apaolaza, A Marcos, P Hartmann
Health communication 38 (6), 1189-1200, 2023
Segmentación de mercados: Una revisión del concepto
MR Paredes, J Cardona
Revista académica ECO 10, 75-94, 2014
How does mindfulness relate to proenvironmental behavior? The mediating influence of cognitive reappraisal and climate change awareness
V Apaolaza, MR Paredes, P Hartmann, JM Barrutia, C Echebarria
Journal of Cleaner Production 357, 131914, 2022
MR Paredes, J Cardona
Recuperado de: https://www. url. edu. gt/PortalURL/Archivos/04/Archivos …, 2014
El proceso de marketing en las pequeñas empresas
MR Paredes
Revista Académica ECO 6, 53-62, 2011
Social cynicism, greenwashing, and trust in green clothing brands
MC Policarpo, V Apaolaza, P Hartmann, MR Paredes, C D'Souza
International Journal of Consumer Studies 47 (5), 1950-1961, 2023
El proceso de co-creación de valor en un ecosistema de servicio
MR Paredes
ECO Revista Académica Universidad Rafael Landívar. Guatemala. Recuperado de …, 2013
Administración financiera: Modelos, enfoques, tendencias
F Juárez, AJ Useche, J Díaz, YL Cárdenas, A Martín, C Malagón Robayo, ...
Editorial Universidad del Rosario, 2023
Influencer Worship and Self-Connection with the Promoted Brands on Social Media: Why Benign Envy and Trait Competitiveness Matter
MR Paredes, V Apaolaza, C Fernandez-Robin, P Hartmann, ...
Cyberpsychology, Behavior, and Social Networking 26 (2), 98-105, 2023
Students are not customers: Reframing student’s role in higher education through value co-creation and Service-Dominant Logic
MR Paredes
Improving the evaluation of scholarly work: The application of service …, 2022
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