| Drivers, Benefits and Challenges of ICT adoption by small and medium sized en-terprises (SMEs): A Literature Review V Barba-Sánchez, AI Jiménez-Zarco Problems and Perspectives in Management, 103-114, 2007 | 387 | 2007 |
| A multidimensional analysis of the information sources construct and its relevance for destination image formation I Llodrà-Riera, MP Martínez-Ruiz, AI Jiménez-Zarco, A Izquierdo-Yusta Tourism management 48, 319-328, 2015 | 385 | 2015 |
| Factors influencing repeat visits to a destination: The influence of group composition S Campo-Martínez, JB Garau-Vadell, MP Martínez-Ruiz Tourism management 31 (6), 862-870, 2010 | 350 | 2010 |
| The impact of retail store format on the satisfaction-loyalty link: An empirical investigation O Kamran-Disfani, MK Mantrala, A Izquierdo-Yusta, MP Martínez-Ruiz Journal of Business Research 77, 14-22, 2017 | 195 | 2017 |
| Customer satisfaction's key factors in Spanish grocery stores: Evidence from hypermarkets and supermarkets MP Martínez-Ruiz, AI Jiménez-Zarco, A Izquierdo-Yusta Journal of Retailing and Consumer Services 17 (4), 278-285, 2010 | 159 | 2010 |
| Dirección de productos y marcas H Calderón, E Delgado, J Gázquez, M Gómez, A Jiménez, C Romero, ... Barcelona, España: Editorial UOC, 2004 | 142* | 2004 |
| Consumer-brand relationships under the marketing 3.0 paradigm: a literature review M Gómez-Suárez, MP Martínez-Ruiz, N Martínez-Caraballo Frontiers in psychology 8, 252, 2017 | 140 | 2017 |
| Assessing the influence of social media on tourists’ motivations and image formation of a destination I Llodra-Riera, MP Martínez-Ruiz, AI Jiménez-Zarco, A Izquierdo-Yusta International Journal of Quality and Service Sciences 7 (4), 458-482, 2015 | 110 | 2015 |
| The impact of market orientation dimensions on client cooperation in the development of new service innovations AI Jiménez‐Zarco, M Pilar Martínez‐Ruiz, A Izquierdo‐Yusta European Journal of Marketing 45 (1/2), 43-67, 2011 | 98 | 2011 |
| Key service innovation drivers in the tourism sector: empirical evidence and managerial implications AI Jiménez-Zarco, MP Martínez-Ruiz, A Izquierdo-Yusta Service Business 5, 339-360, 2011 | 79 | 2011 |
| Efectos de la motivacion y de la experiencia del empresario emprendedor en el crecimiento de la empresa de reciente creación V Barba-Sánchez, A Jiménez Sarzo, M Martínez Ruiz Recuperado el 15, 2007 | 76 | 2007 |
| Testing model of purchase intention for fast food in Mexico: How do consumers react to food values, positive anticipated emotions, attitude toward the brand, and attitude … HH Pérez-Villarreal, MP Martínez-Ruiz, A Izquierdo-Yusta Foods 8 (9), 369, 2019 | 73 | 2019 |
| La potenciación del origen en las estrategias de marketing de productos agroalimentarios: Objetivos, situación e implicaciones MP Martínez Ruiz, AI Jiménez Zarco | 70* | 2006 |
| The effects of the value co-creation process on the consumer and the company MÁ García Haro, MP MARTÍNEZ RUIZ, R MARTÍNEZ CAÑAS Expert Journal of Marketing 2 (2), 68-81, 2014 | 66 | 2014 |
| Marketing 4.0: Enhancing consumer-brand engagement through big data analysis AI Jiménez-Zarco, A Rospigliosi, MP Martínez-Ruiz, A Izquierdo-Yusta Socio-economic perspectives on consumer engagement and buying behavior, 94-117, 2017 | 65 | 2017 |
| Studying the impact of food values, subjective norm and brand love on behavioral loyalty A Izquierdo-Yusta, MP Martínez–Ruiz, HH Pérez–Villarreal Journal of Retailing and Consumer Services 65, 102885, 2022 | 62 | 2022 |
| How entrepreneurial characteristics influence company creation: a cross-national study of 22 countriestested with panel data methodology A Álvarez-Herranz, P Valencia-De-Lara, MP Martínez-Ruiz Journal of Business Economics and Management 12 (3), 529-545, 2011 | 56 | 2011 |
| Using daily store-level data to understand price promotion effects in a semiparametric regression model MP Martínez-Ruiz, A Mollá-Descals, MA Gómez-Borja, JL Rojo-Álvarez Journal of Retailing and Consumer Services 13 (3), 193-204, 2006 | 56 | 2006 |
| Performance measurement system (PMS) integration into new product innovation: A literature review and conceptual framework AI Jiménez-Zarco, MP Martínez-Ruiz, Ó González-Benito Academy of Marketing Science Review 9 (10), 1-16, 2006 | 56 | 2006 |
| Archeological tourist destination image formation: Influence of information sources on the cognitive, affective and unique image N Huete-Alcocer, MP Martinez-Ruiz, VR López-Ruiz, A Izquiedo-Yusta Frontiers in psychology 10, 2382, 2019 | 52 | 2019 |
ÓSCAR GONZÁLEZ-BENITOUNIVERSIDAD DE SALAMANCAVerified email at usal.es
