| THE ROLE OF COUNTRY-OF-ORIGIN, ETHNOCENTRISM AND ANIMOSITY IN PROMOTING CONSUMER TRUST. THE MODERATING ROLE OF FAMILIARITY NH Jiménez Torres, S San-Martín Gutiérrez International Business Review 19, 34-45, 2010 | 350 | 2010 |
| The impact of age in the generation of satisfaction and WOM in mobile shopping S San-Martín, J Prodanova, N Jiménez Journal of Retailing and Consumer Services 23, 1-8, 2015 | 247 | 2015 |
| Trust and satisfaction: the keys to client loyalty in mobile commerce N Jimenez, S San-Martin, JI Azuela Academia Revista Latinoamericana de Administración 29 (4), 486-510, 2016 | 117 | 2016 |
| The firms benefits of mobile CRM from the relationship marketing approach and the TOE model S San-Martín, NH Jiménez, B López-Catalán Spanish Journal of Marketing - ESIC 20 (1), 18–29, 2016 | 112 | 2016 |
| La evaluación del alumnado universitario en el Espacio Europeo de Educación Superior SSM Gutiérrez, NJ Torres, EJ Sánchez-Beato Aula abierta 44 (1), 7-14, 2016 | 100 | 2016 |
| ONLINE BUYING PERCEPTIONS IN SPAIN: CAN GENDER MAKE A DIFFERENCE? S San-Martín Gutiérrez, NH Jiménez Torres Electronic Markets 21, 267-281, 2011 | 99 | 2011 |
| THE MEDIATION OF TRUST IN COUNTRY-OF-ORIGIN EFFECTS ACROSS COUNTRIES NH Jiménez Torres, S San-Martín Gutiérrez Cross Cultural Management An International Journal 21, 2014 | 96* | 2014 |
| The determinants of teachers’ continuance commitment to e-learning in higher education S San-Martín, N Jiménez, P Rodríguez-Torrico, I Piñeiro-Ibarra Education and Information Technologies 25 (4), 3205-3225, 2020 | 95 | 2020 |
| The purchase of foreign products: The role of firm’s country-of-origin reputation, consumer ethnocentrism, animosity and trust NH Jimenez Torres, S San-Martín Gutiérrez DOCUMENTOS DE TRABAJO “NUEVAS TENDENCIAS EN DIRECCIÓN DE EMPRESAS” 13 (07), 2007 | 78 | 2007 |
| Attitude toward m-advertising and m-repurchase N Jiménez, S San-Martín European Research on Management and Business Economics 23 (2), 96-102, 2017 | 66 | 2017 |
| The ideal companion: the role of mobile phone attachment in travel purchase intention P Rodríguez-Torrico, J Prodanova, S San-Martín, N Jimenez Current Issues in Tourism 23 (13), 1659-1672, 2020 | 59 | 2020 |
| The path between personality, self-efficacy, and shopping regarding games apps S San-Martín, N Jimenez, C Camarero, R San-José Journal of theoretical and applied electronic commerce research 15 (2), 59-75, 2020 | 42 | 2020 |
| The central role of the reputation of country-of-origin firms in developing markets N Jiménez, S San-Martin Journal of Business & Industrial Marketing 31 (3), 349-364, 2016 | 42 | 2016 |
| What kind of video gamer are you? N Jimenez, S San-Martin, C Camarero, RSJ Cabezudo Journal of Consumer Marketing 36 (1), 218-227, 2019 | 39 | 2019 |
| Between love and boycott: a story of dual origin brands D Abdelwahab, N Jiménez, S San-Martín, J Prodanova Spanish journal of marketing-ESIC 24 (3), 377-402, 2020 | 36 | 2020 |
| Tourism value VS barriers to booking trips online S San-Martin, N Jimenez, F Liebana-Cabanillas Journal of Retailing and Consumer Services 53, 101957, 2020 | 36 | 2020 |
| Emerging markets commerce: The role of country-of-origin and animosity in purchase intention NH Jiménez Torres, S San Martín Gutiérrez International Journal of Business and Management 7 (17), 2012 | 35 | 2012 |
| Curbing electronic shopper perceived opportunism and encouraging trust S San-Martín, N Jimenez Industrial Management & Data Systems 117 (10), 2210-2226, 2017 | 34 | 2017 |
| Are you technologically prepared for mobile shopping? J Prodanova, S San-Martín, N Jimenez The Service Industries Journal 41 (9-10), 648-670, 2021 | 29 | 2021 |
| The present and the future of m-banking according to spanish bank customers N Prodanova, J., San-Martín, S., Jiménez Universia Business Review 46, 94-117, 2015 | 22* | 2015 |
SONIA SAN MARTÍNProfesora Catedrática de Marketing.Universidad de BurgosDirección de correo verificada de ubu.es
