Elodie Huré
Elodie Huré
Rennes School of Business
Dirección de correo verificada de rennes-sb.com
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Channel design to enrich customers’ shopping experiences: synchronizing clicks with bricks in an omni-channel perspective-the Direct Optic case
K Picot-Coupey, E Huré, L Piveteau
International Journal of Retail & Distribution Management, 2016
1712016
Understanding omni-channel shopping value: A mixed-method study
E Huré, K Picot-Coupey, CL Ackermann
Journal of Retailing and Consumer Services 39, 314-330, 2017
1442017
Grocery shopping and the Internet: exploring French consumers' perceptions of the ‘hypermarket’and ‘cybermarket’formats
K Picot-Coupey, E Huré, G Cliquet, C Petr
The International Review of Retail, Distribution and Consumer Research 19 (4 …, 2009
662009
Shopping with a smartphone: A French-Japanese perspective
G Cliquet, K Picot-Coupey, E Huré, MC Gahinet
Marketing: ZFP–Journal of Research and Management 36 (2), 96-106, 2014
172014
From Mobile Phone to Smartphone: What’s New About M-Shopping?
G Cliquet, C Gonzalez, E Huré, K Picot-Coupey
Ideas in Marketing: Finding the New and Polishing the Old, 199-202, 2015
152015
Usages et valeurs des applications mobiles pour les consommateurs: quelles implications pour les distributeurs?
C Gonzalez, E Huré, K Picot-Coupey
Actes du 15e Colloque international E. Thil, Lille, France, 2012
122012
Still work and/or fun? Corroboration of the hedonic and utilitarian shopping value scale
K Picot-Coupey, N Krey, E Huré, CL Ackermann
Journal of Business Research 126, 578-590, 2021
92021
E-supply chain et productivité: le cas de la distribution alimentaire
E Huré, H Vo, G Cliquet, B Durand
Revue française de gestion industrielle, 2013
92013
From a multi-to a cross-channel shopping experience in grocery retail environment
E Huré, G Cliquet
HAL Post-Print, 2011
52011
Du multicanal au transcanal: le point de vue du consommateur
E Huré, G Cliquet
Actes du 14e Colloque Étienne Thil, Roubaix, 1-19, 2011
42011
L'expérience trans-canal de magasinage alimentaire: le cas du retour en magasin suite à l'adoption des supermarchés en ligne
E Huré
Rennes 1, 2012
32012
Mobile application value for consumers
C Gonzalez, É Huré, K Picot-Coupey
Université de Montpellier, France, 2-22, 2013
22013
The retailer brand equity in an omnichannel context
E Huré, J Troiville, K Picot-Coupey
HAL Post-Print, 2013
22013
Commerce Omni-canal: vers quels dispositifs de maillage entre points de contact?
K Picot-Coupey, E Huré, A Michaud-Trévinal, R Perrigot
HAL Post-Print, 2018
12018
Towards a measure of the value of an omni-channel shopping experience
K Picot-Coupey, E Huré, CL Ackermann
European Institute Of Retailing And Services Studies (EIRASS) Conference, 2016
12016
Validation d’un modèle d’intention de magasiner avec le smartphone: implications pour les concepteurs de services mobiles
G Cliquet, C Gonzalez, É Huré, K Picot-Coupey
Economics Working Paper Archive (University of Rennes 1 & University of Caen), 2013
12013
Physical Shopping Value in a Digitalized Setting: An Abstract
K Picot-Coupey, N Krey, E Huré, CL Ackermann
Academy of Marketing Science Annual Conference, 243-244, 2018
2018
Omni-channel retailing: exploring how retailers interweave touch points
E Huré, K Picot-Coupey, A Michaud-Trévinal
HAL Post-Print, 2017
2017
ENTRE DRIVE ET SUPERMARCHÉ: UNE EXPLORATION DE L'INTÉGRATION D'EXPÉRIENCES DE MAGASINAGE.
É Huré
Revue Française du Marketing, 2017
2017
Moving towards an omni-channel strategy: process and challenges
K Picot-Coupey, E Huré, L Piveteau
2015 Academy of Marketing Science Annual Conference, 2015
2015
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Artículos 1–20