Luis Matosas-López (Orcid: 0000-0001-7313-0146)
Cited by
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Country of origin and network effects on internationalization: A comparative study of SMEs from an emerging and developed economy
L Ciravegna, L Lopez, S Kundu
Journal of Business Research 67 (5), 916-923, 2014
Five configurations of opportunism in international market entry
A Verbeke, L Ciravegna, LE Lopez, SK Kundu
Journal of Management Studies 56 (7), 1287-1313, 2019
Defining strategies to win in the Internet market
L Lopez, MAF Sanjuan
Physica A: Statistical Mechanics and its Applications 301 (1-4), 512-534, 2001
Constructing an instrument with behavioral scales to assess teaching quality in blended learning modalities
L Matosas-López, JC Aguado-Franco, J Gómez-Galán
Journal of New Approaches in Educational Research 8 (2), 142-165, 2019
Hierarchical social networks and information flow
L López, JFF Mendes, MAF Sanjuán
Physica A: Statistical Mechanics and its Applications 316 (1-4), 695-708, 2002
The internationalization of Latin American enterprises—Empirical and theoretical perspectives
L Ciravegna, LE Lopez, SK Kundu
Journal of Business Research 69 (6), 1957-1962, 2016
Relation between structure and size in social networks
L López, MAF Sanjuán
Physical Review E 65 (3), 036107, 2002
Factors increasing consumer engagement of branded content in Instagram
E Cuevas-Molano, L Matosas-López, C Bernal-Bravo
IEEE Access 9, 143531-143548, 2021
Bibliometric analysis within studies of brand content strategy in social media
E Cuevas-Molano, M Sánchez-Cid, L Matosas-López
Comunicación y Sociedad 16, 1-25, 2019
Converting Likert Scales Into Behavioral Anchored Rating Scales(Bars) For The Evaluation of Teaching Effectiveness For Formative Purposes
L Matosas-López, S Leguey-Galán, LM Doncel-Pedrera
Journal of University Teaching & Learning Practice 16 (3), 9, 2019
The management of digital marketing strategies in social network services: A comparison between American and European organizations
L Matosas-López
Journal of Open Innovation: Technology, Market, and Complexity 7 (1), 65, 2021
¿De qué depende la satisfacción del alumnado con la actividad docente?
S Leguey Galán, S Leguey Galán, L Matosas-López
Espacios 39 (17), 13-29, 2018
Social networks use patterns among university youth: The validity and reliability of an updated measurement instrument
M Gómez-García, L Matosas-López, J Ruiz-Palmero
Sustainability 12 (9), 3503, 2020
Relaciones entre redes sociales y recursos digitales de instrucción en la universidad: comparativa España–Colombia
L Matosas-López, M Luzardo-Briceño, AS Aguilar-Jiménez, ...
Píxel-Bit. Revista de Medios y Educación 60, 77-93, 2021
Variables of Twitter’s brand activity that influence audience spreading behavior of branded content
L Matosas-López
ESIC Market. Economic & Business Journal 49 (3), 525-546, 2018
Propuestas para unas estrategias de marketing en redes sociales, más eficientes. El análisis de las cuentas corporativas universitarias
L Matosas-López, E Cuevas-Molano
Vivat Academia, 409-428, 2021
Aspectos de comportamiento básico del profesor universitario en los procesos de valoración docente para modalidades blended learning
L Matosas-López
Espacios 39 (10), 10-24, 2018
How to improve customer engagement in social networks: a study of Spanish brands in the automotive industry
L Matosas-López, A Romero-Ania
Journal of theoretical and applied electronic commerce research 16 (7), 3269 …, 2021
¿Leen los Universitarios las Encuestas de Evaluación del Profesorado Cuando se Aplican Incentivos por Participación? Una Aproximación Empírica
L Matosas-López, A Romero-Ania, E Cuevas-Molano
REICE. Revista Iberoamericana sobre Calidad, Eficacia y Cambio en Educación …, 2019
The Efficiency of Social Network Services Management in Organizations. An In-Depth Analysis Applying Machine Learning Algorithms and Multiple Linear Regressions
L Matosas-López, A Romero-Ania
Applied Sciences 10 (15), 5167, 2020
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