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Luis Matosas-López (Orcid: 0000-0001-7313-0146)
Luis Matosas-López (Orcid: 0000-0001-7313-0146)
Dirección de correo verificada de urjc.es - Página principal
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Año
Country of origin and network effects on internationalization: A comparative study of SMEs from an emerging and developed economy
L Ciravegna, L Lopez, S Kundu
Journal of Business Research 67 (5), 916-923, 2014
3332014
Relation between structure and size in social networks
L López, MAF Sanjuán
Physical Review E 65 (3), 036107, 2002
1292002
Five configurations of opportunism in international market entry
A Verbeke, L Ciravegna, LE Lopez, SK Kundu
Journal of Management Studies 56 (7), 1287-1313, 2019
882019
Factors increasing consumer engagement of branded content in Instagram
E Cuevas-Molano, L Matosas-López, C Bernal-Bravo
IEEE access 9, 143531-143548, 2021
862021
Constructing an instrument with behavioral scales to assess teaching quality in blended learning modalities
L Matosas-López, JC Aguado-Franco, J Gómez-Galán
Journal of New Approaches in Educational Research 8 (2), 142-165, 2019
682019
Defining strategies to win in the Internet market
L Lopez, MAF Sanjuan
Physica A: Statistical Mechanics and its Applications 301 (1-4), 512-534, 2001
672001
The internationalization of Latin American enterprises—Empirical and theoretical perspectives
L Ciravegna, LE Lopez, SK Kundu
Journal of Business Research 69 (6), 1957-1962, 2016
582016
Hierarchical social networks and information flow
L López, JFF Mendes, MAF Sanjuán
Physica A: Statistical Mechanics and its Applications 316 (1-4), 695-708, 2002
562002
Bibliometric analysis within studies of brand content strategy in social media
E Cuevas-Molano, M Sánchez-Cid, L Matosas-López
Comunicación y Sociedad 16, 1-25, 2019
50*2019
The management of digital marketing strategies in social network services: A comparison between American and European organizations
L Matosas-López
Journal of Open Innovation: Technology, Market, and Complexity 7 (1), 65, 2021
492021
Converting Likert Scales Into Behavioral Anchored Rating Scales(Bars) For The Evaluation of Teaching Effectiveness For Formative Purposes
L Matosas-López, S Leguey-Galán, LM Doncel-Pedrera
Journal of University Teaching & Learning Practice 16 (3), 9, 2019
392019
Propuestas para unas estrategias de marketing en redes sociales, más eficientes. El análisis de las cuentas corporativas universitarias
L Matosas-López, E Cuevas-Molano
Vivat Academia, 409-428, 2021
272021
How to improve customer engagement in social networks: A study of Spanish brands in the automotive industry
L Matosas-López, A Romero-Ania
Journal of theoretical and applied electronic commerce research 16 (7), 3269 …, 2021
252021
Social networks use patterns among university youth: The validity and reliability of an updated measurement instrument
M Gómez-García, L Matosas-López, J Ruiz-Palmero
Sustainability 12 (9), 3503, 2020
242020
¿De qué depende la satisfacción del alumnado con la actividad docente?
S Leguey Galán, S Leguey Galán, L Matosas-López
Espacios 39 (17), 13-29, 2018
222018
Variables of Twitter’s brand activity that influence audience spreading behavior of branded content
L Matosas-López
ESIC Market. Economic & Business Journal 49 (3), 525-546, 2018
19*2018
Relaciones entre redes sociales y recursos digitales de instrucción en la universidad: comparativa España–Colombia
L Matosas-López, M Luzardo-Briceño, AS Aguilar-Jiménez, ...
Píxel-Bit. Revista de Medios y Educación 60, 77-93, 2021
182021
The influence of brand credibility and brand loyalty on customer satisfaction and continued use intention in new voice assistance services based on AI
L Matosas-López
Journal of Marketing Analytics, 1-22, 2024
162024
Estilo de vida y Factores Socioculturales del Adulto Mayor con Diabetes Mellitus tipo II. Programa del Adulto Mayor. Hospital ii-e-Banda de Shilcayo. Julio-Diciembre año 2020
G Cachique, L López
Tesis para optar el Título Profesional de Licenciado en Enfermería …, 2021
162021
The Efficiency of Social Network Services Management in Organizations. An In-Depth Analysis Applying Machine Learning Algorithms and Multiple Linear Regressions
L Matosas-López, A Romero-Ania
Applied Sciences 10 (15), 5167, 2020
162020
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