Inma Rodríguez-Ardura
Inma Rodríguez-Ardura
Associate Professor of Marketing, Universitat Oberta de Catalunya
Correu electrònic verificat a uoc.edu - Pàgina d'inici
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Principios y estrategias de marketing
I Rodríguez-Ardura
Editorial UOC, Primera edición. Barcelona, 2006
901*2006
Estrategias y técnicas de comunicación: una visión integrada en el marketing
I Rodríguez-Ardura
Editorial UOC, 2011
4472011
Comunicación e imagen corporativa
AI Jiménez-Zarco, I Rodríguez-Ardura
Barcelona: Editorial UOC, 2007
257*2007
Promoción comercial: un enfoque integrado
JE Bigné
Esic editorial, 2003
2562003
Marketing.com y comercio electrónico en la sociedad de la información
I Rodríguez-Ardura
Pirámide, 2008
179*2008
Dirección publicitaria
I Rodríguez del Bosque, A Suárez-Vázquez, MM García de los Salmones
Dirección publicitaria, 2012
1112012
E-commerce strategy: text and cases
S Mohapatra
Springer Science & Business Media, 2012
100*2012
E-learning continuance: the impact of interactivity and the mediating role of imagery, presence and flow
I Rodríguez-Ardura, A Meseguer-Artola
Information & Management 53 (4), 504–516, 2016
852016
Modelling students' flow experiences in an online learning environment
I Esteban-Millat, FJ Martínez-López, R Huertas-García, A Meseguer, ...
Computers & Education 71, 111-123, 2014
852014
Integración de materiales didácticos hipermedia en entornos virtuales de aprendizaje: retos y oportunidades
I Rodríguez-Ardura, G Ryan
Revista Iberoamericana de Educación 25, 177-203, 2001
832001
Marketing digital y comercio electrónico
I Rodríguez-Ardura
Pirámide, 2014
81*2014
Toward a longitudinal model of e-commerce: environmental, technological, and organizational drivers of B2C adoption
I Rodríguez-Ardura, A Meseguer-Artola
The Information Society 26 (3), 209-227, 2010
772010
An integrated model of the adoption and extent of e-commerce in firms
J Vilaseca-Requena, J Torrent-Sellens, A Meseguer-Artola, ...
International Advances in Economic Research 13 (2), 222-241, 2007
76*2007
Utilitarian motivations in online consumption: dimensional structure and scales
FJ Martínez-López, C Pla-García, JC Gázquez-Abad, I Rodríguez-Ardura
Electronic Commerce Research and Applications 13 (3), 188-204, 2014
612014
Recruitment advertising: the marketing-human resource interface
G Ryan, M Gubern, I Rodriguez-Ardura
International Advances in Economic Research 6 (2), 354-364, 2000
602000
Factors influencing the evolution of electronic commerce: an empirical analysis in a developed market economy
I Rodriguez-Ardura, A Meseguer-Artola, J Vilaseca i Requena
Journal of Theoretical and Applied Electronic Commerce Research 3 (2), 18-29, 2008
452008
Customer Relationship Management applied to higher education: developing an e-monitoring system to improve relationships in electronic learning environments
T Daradoumis, I Rodriguez-Ardura, J Faulin, AA Juan, F Xhafa, ...
International Journal of Services Technology and Management 14 (1), 103-125, 2010
42*2010
Entorno innovador, iniciativa emprendedora y desarrollo local
M Castells Oliván, J Vilaseca Requena, J Lladós-Masllorens, G Ammetller, ...
Octaedro, 2007
392007
Another look at ‘being there’experiences in digital media: exploring connections of telepresence with mental imagery
I Rodríguez-Ardura, FJ Martínez-López
Computers in Human Behavior 30, 508-518, 2014
372014
Marketing.com
I Rodríguez-Ardura
Pirámide, Esic editorial, 2000
362000
En aquests moments el sistema no pot dur a terme l'operació. Torneu-ho a provar més tard.
Articles 1–20