Elaine Wallace
Elaine Wallace
J. E. Cairnes School of Business & Economics, NUI Galway
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Creating powerful brands
L De Chernatony
Routledge, 2010
28572010
Consumer engagement with self-expressive brands: brand love and WOM outcomes
RC Leventhal, E Wallace, I Buil, L de Chernatony
Journal of Product & Brand Management, 2014
4082014
Who “likes” you… and why? A typology of Facebook fans: From “fan”-atics and self-expressives to utilitarians and authentics
E Wallace, I Buil, L de Chernatony, M Hogan
Journal of Advertising Research 54 (1), 92-109, 2014
1692014
Building bank brands: How leadership behavior influences employee commitment
E Wallace, L de Chernatony, I Buil
Journal of Business Research 66 (2), 165-171, 2013
1652013
Facebook ‘friendship’and brand advocacy
E Wallace, I Buil, L De Chernatony
Journal of Brand Management 20 (2), 128-146, 2012
1252012
Generation Y females online: insights from brand narratives
ML Johnstone, KS Fam, L Ruane, E Wallace
Qualitative Market Research: An International Journal, 2013
1032013
How leadership and commitment influence bank employees’ adoption of their bank’s values
E Wallace, L de Chernatony, I Buil
Journal of Business Ethics 101 (3), 397-414, 2011
742011
Brand tribalism and self-expressive brands: social influences and brand outcomes
L Ruane, E Wallace
Journal of Product & Brand Management, 2015
732015
Service employee performance: its components and antecedents
E Wallace, L De Chernatony
Journal of Relationship Marketing 8 (2), 82-102, 2009
652009
Consumers’ self-congruence with a “Liked” brand
E Wallace, I Buil, L de Chernatony
European Journal of Marketing, 2017
592017
Exploring managers' views about brand saboteurs
E Wallace, NL de Chernatony
Journal of Marketing Management 23 (1-2), 91-106, 2007
382007
Classifying, identifying and managing the service brand saboteur
E Wallace, L De Chernatony
The Service Industries Journal 28 (2), 151-165, 2008
342008
Exploring brand sabotage in retail banking
E Wallace, L De Chernatony
Journal of Product & Brand Management, 2009
292009
Brand orientation and brand values in retail banking
E Wallace, I Buil, L de Chernatony
Journal of Marketing Management 29 (9-10), 1007-1029, 2013
272013
The influence of culture and market orientation on services brands: insights from Irish banking and retail firms
A O'Cass, E Wallace, L de Chernatony
Journal of Services Marketing, 2011
252011
Within‐role, extra‐role and anti‐role behaviours in retail banking
E Wallace, L de Chernatony, I Buil
International Journal of Bank Marketing, 2011
242011
Creating powerful brands
M McDonald, E Wallace, L de Chernatony
Butterworth-Heinemann, 2013
232013
When does “liking” a charity lead to donation behaviour?
E Wallace, I Buil, L De Chernatony
European Journal of Marketing, 2017
212017
Creating powerful brands. 4. painos
L de Chernatony, M McDonald, E Wallace
London: Butterworth–Heinemann, 2011
162011
‘Consuming good’on social media: What can conspicuous virtue signalling on Facebook tell us about prosocial and unethical intentions?
E Wallace, I Buil, L De Chernatony
Journal of Business Ethics 162 (3), 577-592, 2020
132020
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