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Lorena Blasco-Arcas
Lorena Blasco-Arcas
ESCP Business School
Dirección de correo verificada de escp.eu - Página principal
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Using clickers in class. The role of interactivity, active collaborative learning and engagement in learning performance
L Blasco-Arcas, I Buil, B Hernández-Ortega, FJ Sese
Computers & Education 62, 102-110, 2013
7782013
Engagement platforms: The role of emotions in fostering customer engagement and brand image in interactive media
L Blasco-Arcas, BI Hernandez-Ortega, J Jimenez-Martinez
Journal of Service Theory and Practice 26 (5), 559-589, 2016
1902016
The online purchase as a context for co-creating experiences. Drivers of and consequences for customer behavior
L Blasco-Arcas, B Hernandez-Ortega, J Jimenez-Martinez
Internet Research 24 (3), 393-412, 2014
1192014
# COVID-19: Forms and drivers of social media users’ engagement behavior toward a global crisis
J Azer, L Blasco-Arcas, P Harrigan
Journal of business research 135, 99-111, 2021
632021
Organizing Actor Engagement: A platform perspective
L Blasco-Arcas, M Alexander, D Sörhammar, J Jonas, S Raithel, T Chen
Journal of Business Research 118 (September), 74-85, 2020
612020
Adopting television as a new channel for e-commerce. The influence of interactive technologies on consumer behavior
L Blasco-Arcas, B Hernandez-Ortega, J Jimenez-Martinez
Electronic Commerce Research 13, 457-475, 2013
562013
The role of consumer data in marketing: A research agenda
L Blasco-Arcas, HHM Lee, MN Kastanakis, M Alcañiz, ...
Journal of business research 146, 436-452, 2022
312022
Collaborating online: The roles of interactivity and personalization
L Blasco-Arcas, BI Hernandez-Ortega, J Jimenez-Martinez
The Service Industries Journal 34 (8), 677-698, 2014
272014
How to achieve customer participation and involvement in IP television
L Blasco-Arcas, B Hernandez-Ortega, J Jimenez-Martinez
Proceedings of the 12th International Research Conference in Service …, 2012
142012
IPTV as a services distribution channel: The importance of interactivity and personalization in the purchasing of news‐on‐demand packages
L Blasco‐Arcas, JI Aznar‐Baranda, B Hernández‐Ortega, J Ruiz‐Mas
Industrial Management & Data Systems 111 (9), 1381-1398, 2011
142011
Los procesos de co-creación y el engagement del cliente: un análisis empírico en medios interactivos
L Blasco-Arcas
9*2014
Co-creation processes and engagement: an empirical approach
L Blasco, B Hernandez, J Jimenez
Service Dominant logic, Network and Systems Theory and Service Science …, 2011
92011
Brand contamination in social media: Consumers’ negative influence on luxury brand perceptions—a structured abstract
L Blasco-Arcas, J Holmqvist, A Vignolles
Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy …, 2016
82016
Crisis communication in service ecosystems: perspectives and future challenges
L Blasco-Arcas, J Falkheimer, M Heide
Journal of Service Management, 2022
72022
Visual modality of engagement: conceptualization, typology of forms, and outcomes
J Azer, L Blasco-Arcas, M Alexander
Journal of Service Research 27 (2), 231-249, 2024
52024
Leveraging user behavior and data science technologies for management: An overview
L Blasco-Arcas, MN Kastanakis, M Alcañiz, A Reyes-Menendez
Journal of Business Research 154, 113325, 2023
42023
Influencer marketing post Covid-19: Notes on being a personal brand
HHM Lee, L Blasco-Arcas
Managing a Post-Covid19 Era 25, 2020
32020
Towards a typology of visual customer engagement behaviors (CEBs)
J Azer, L Blasco-Arcas
22020
Percepciones y resultados del estudiante derivados del uso de los sistemas de mandos de respuesta en clase
L Blasco, I Buil, B Hernández, FJ Sese
Edutec. Revista Electrónica de Tecnología Educativa, a199-a199, 2012
22012
Engaging the eye: the role of visual modality of engagement (VME) in social media
J Azer, L Blasco-Arcas, M Alexander
12022
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