Lorena Blasco-Arcas
Lorena Blasco-Arcas
ESCP Business School
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Using clickers in class. The role of interactivity, active collaborative learning and engagement in learning performance
L Blasco-Arcas, I Buil, B Hernández-Ortega, FJ Sese
Computers & Education 62, 102-110, 2013
4942013
The online purchase as a context for co-creating experiences. Drivers of and consequences for customer behavior
L Blasco-Arcas, B Hernandez-Ortega, J Jimenez-Martinez
Internet Research, 2014
662014
Engagement platforms
L Blasco-Arcas, BI Hernandez-Ortega, J Jimenez-Martinez
Journal of Service Theory and Practice, 2016
622016
Adopting television as a new channel for e-commerce. The influence of interactive technologies on consumer behavior
L Blasco-Arcas, B Hernandez-Ortega, J Jimenez-Martinez
Electronic Commerce Research 13 (4), 457-475, 2013
352013
Collaborating online: the roles of interactivity and personalization
L Blasco-Arcas, BI Hernandez-Ortega, J Jimenez-Martinez
The Service Industries Journal 34 (8), 677-698, 2014
122014
IPTV as a services distribution channel
L Blasco‐Arcas, JI Aznar‐Baranda, B Hernández‐Ortega, J Ruiz‐Mas
Industrial Management & Data Systems, 2011
122011
How to achieve customer participation and involvement in IP television
L Blasco-Arcas, B Hernandez-Ortega, J Jimenez-Martinez
Proceedings of the 12th International Research Conference in Service …, 2012
102012
Los procesos de co-creación y el engagement del cliente: un análisis empírico en medios interactivos
L Blasco-Arcas
Universidad de Zaragoza, 2014
52014
Brand contamination in social media: Consumers’ negative influence on luxury brand perceptions—a structured abstract
L Blasco-Arcas, J Holmqvist, A Vignolles
Rediscovering the Essentiality of Marketing, 265-269, 2016
32016
Organizing Actor Engagement: A platform perspective
L Blasco-Arcas, M Alexander, D Sörhammar, J Jonas, S Raithel, T Chen
Journal of Business Research 118 (September), 74-85, 2020
2020
" Let me see how others socialize to co-create my own experiences": the importance of C2C interactions-related cues in it-service enviroments
L Blasco-Arcas, BH Ortega, JJ Martínez
Omnichannel Marketing: las nuevas reglas de la distribución y el consumo en …, 2019
2019
Facilitating, enabling and evolving: the role of actor engagement platforms in complex service settings
M Alexander, L Blasco-Arcas, T Chen, J Jonas, S Raithel, D Sörhammar
5th Naples Forum on Services, 2017
2017
La televisión como nuevo canal de distribución
L Blasco-Arcas, BH Ortega, JJ Martínez, F Mas-Ruiz
Experiencia y comportamiento del cliente en un entorno multicanal: claves de …, 2014
2014
Percepciones y resultados del estudiante derivados del uso de los sistemas de mandos de respuesta en clase
L Blasco-Arcas, I Buil, B Hernández, FJS Oliván
Edutec: Revista electrónica de tecnología educativa, 3, 2012
2012
Cuaderno Red de Cátedras Telefónica
JR Mas, BH Ortega, JIA Baranda, LB Arcas
2011
Do the consumers perceive that they co-create value? Insights from the online purchase experience
LB ARCAS, BH ORTEGA, JJ MARTÍNEZ
the role of habit in perceptions, trust and PERFORMANCE OF firms when using e-invoicing
LB ARCAS, BH ORTEGA, JJ MARTINEZ
EVALUACIÓN DE NUEVOS CANALES DE DISTRIBUCIÓN EN SERVICIOS INTERACTIVOS IP
J Ruiz-Mas, JI Aznar-Baranda, JM Saldaña-Medina, ...
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