Carol Pardun
Carol Pardun
Distinguished Professor Emerita, University of South Carolina
Verified email at
Cited by
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Sexy media matter: exposure to sexual content in music, movies, television, and magazines predicts black and white adolescents' sexual behavior
JD Brown, KL L'Engle, CJ Pardun, G Guo, K Kenneavy, C Jackson
Pediatrics 117 (4), 1018-1027, 2006
Practitioners' evolving views on product placement effectiveness
JA Karrh, KB McKee, CJ Pardun
Journal of advertising research 43 (2), 138-149, 2003
Linking exposure to outcomes: Early adolescents' consumption of sexual content in six media
CJ Pardun, KL L'Engle, JD Brown
Mass communication & society 8 (2), 75-91, 2005
Little in common: Racial and gender differences in adolescents' television diets
JD Brown, CJ Pardun
Journal of Broadcasting & Electronic Media 48 (2), 266-278, 2004
Product placements as public relations: An exploratory study of the role of the public relations firm
CJ Pardun, KB McKee
Public Relations Review 25 (4), 481-493, 1999
A TV in the bedroom: implications for viewing habits and risk behaviors during early adolescence
C Jackson, JD Brown, CJ Pardun
Journal of Broadcasting & Electronic Media 52 (3), 349-367, 2008
Romancing the script: Identifying the romantic agenda in top-grossing movies
CJ Pardun
Sexual teens, sexual media: Investigating media’s influence on adolescent …, 2002
Strange bedfellows: Symbols of religion and sexuality on MTV
CJ Pardun, KB McKee
Youth & society 26 (4), 438-449, 1995
Advertising and society: An introduction
CJ Pardun
John Wiley & Sons, 2013
Corporate Web sites in traditional print advertisements
CJ Pardun, L Lamb
Internet Research, 1999
Mixed messages: The relationship between sexual and religious imagery in rock, country, and Christian videos
KB McKee, CJ Pardun
Communication Reports 9 (2), 163-171, 1996
Reading the video: A qualitative study of religious images in music videos
KB McKee, CJ Pardun
Journal of Broadcasting & Electronic Media 43 (1), 110-122, 1999
How the architectural style of the home relates to family television viewing
CJ Pardun, DM Krugman
Journal of Broadcasting & Electronic Media 38 (2), 145-162, 1994
Accessing Adolescents: A School-Recruited, Home-Based Approach
KL L’Engle, CJ Pardun, JD Brown
Journal of Early Adolescence 24 (2), 144-158, 2004
Relationship between personal technology use and the donor/volunteer: A parasocial approach
G Pressrove, CJ Pardun
Journal of Promotion Management 22 (1), 137-150, 2016
What advertising agency media directors have to say about placing clients' products in motion pictures
CJ Pardun
Reading newspapers ranked lowest versus other media for early teens
CJ Pardun, GW Scott
Newspaper Research Journal 25 (3), 77-82, 2004
The new scroll digital devices, Bible study and worship
KB Richardson, CJ Pardun
Journal of Media and Religion 14 (1), 16-28, 2015
Sexual content of television commercials watched by early adolescents
CJ Pardun, KR Forde
Sex in Consumer Culture, 149-164, 2013
An analysis of qualitative research in the Journal of Broadcasting & Electronic Media, 1978-1998
CJ Pardun
Journal of Broadcasting & Electronic Media 44 (3), 529-534, 2000
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