Florian Zettelmeyer
Florian Zettelmeyer
Professor of Marketing, Northwestern University
Dirección de correo verificada de kellogg.northwestern.edu - Página principal
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Citado por
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Año
Internet car retailing
FS Morton, F Zettelmeyer, J Silva‐Risso
The Journal of Industrial Economics 49 (4), 501-519, 2001
4942001
Are consumers myopic? Evidence from new and used car purchases
MR Busse, CR Knittel, F Zettelmeyer
American Economic Review 103 (1), 220-56, 2013
4582013
The strategic positioning of store brands in retailer–manufacturer negotiations
FS Morton, F Zettelmeyer
Review of industrial organization 24 (2), 161-194, 2004
4422004
Expanding to the Internet: Pricing and communications strategies when firms compete on multiple channels
F Zettelmeyer
Journal of Marketing Research 37 (3), 292-308, 2000
4162000
$1,000 cash back: The pass-through of auto manufacturer promotions
M Busse, J Silva-Risso, F Zettelmeyer
American Economic Review 96 (4), 1253-1270, 2006
2552006
How the Internet lowers prices: Evidence from matched survey and automobile transaction data
F Zettelmeyer, FS Morton, J Silva-Risso
Journal of marketing research 43 (2), 168-181, 2006
2492006
Consumer information and discrimination: Does the internet affect the pricing of new cars to women and minorities?
FS Morton, F Zettelmeyer, J Silva-Risso
Quantitative marketing and Economics 1 (1), 65-92, 2003
2412003
Brand equity, consumer learning and choice
T Erdem, J Swait, S Broniarczyk, D Chakravarti, JN Kapferer, M Keane, ...
Marketing letters 10 (3), 301-318, 1999
2321999
Metrics to Evaluate R, D&E
JR Hauser, F Zettelmeyer
Research-Technology Management 40 (4), 32-38, 1997
2311997
The role of inference in context effects: Inferring what you want from what is available
D Prelec, B Wernerfelt, F Zettelmeyer
Journal of Consumer research 24 (1), 118-125, 1997
2131997
Contingent response to self-customization procedures: Implications for decision satisfaction and choice
A Valenzuela, R Dhar, F Zettelmeyer
Journal of marketing research 46 (6), 754-763, 2009
1682009
A comparison of approaches to advertising measurement: Evidence from big field experiments at Facebook
BR Gordon, F Zettelmeyer, N Bhargava, D Chapsky
Marketing Science 38 (2), 193-225, 2019
1302019
Information Disclosure as a Matching Mechanism: Theory and Evidence from a Field Experiment
S Tadelis, F Zettelmeyer
American Economic Review 105 (2), 886-905, 2015
1032015
Information disclosure as a matching mechanism: Theory and evidence from a field experiment
S Tadelis, F Zettelmeyer
American Economic Review 105 (2), 886-905, 2015
1032015
Advertising in a distribution channel
G Shaffer, F Zettelmeyer
Marketing Science 23 (4), 619-628, 2004
862004
When good news about your rival is good for you: The effect of third-party information on the division of channel profits
G Shaffer, F Zettelmeyer
Marketing Science 21 (3), 273-293, 2002
862002
Pain at the pump: the differential effect of gasoline prices on new and used automobile markets
MR Busse, CR Knittel, F Zettelmeyer
National Bureau of Economic Research, 2009
772009
“The best price you'll ever get”: The 2005 employee discount pricing promotions in the US automobile industry
MR Busse, DI Simester, F Zettelmeyer
Marketing science 29 (2), 268-290, 2010
712010
Cowboys or Cowards: Why are Internet car prices lower?
F Zettelmeyer, FS Morton, J Silva-Risso
National Bureau of Economic Research, 2001
542001
What matters in a price negotiation: Evidence from the US auto retailing industry
FS Morton, J Silva-Risso, F Zettelmeyer
Quantitative Marketing and Economics 9 (4), 365-402, 2011
522011
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