| How naive theories drive opposing inferences from the same information H Deval, SP Mantel, FR Kardes, SS Posavac Journal of Consumer Research 39 (6), 1185-1201, 2013 | 217 | 2013 |
| Effects of construal level on omission detection and multiattribute evaluation BE Pfeiffer, H Deval, FR Kardes, DR Ewing, X Han, ML Cronley Psychology & Marketing 31 (11), 992-1007, 2014 | 44 | 2014 |
| Not too ugly to be tasty: Guiding consumer food inferences for the greater good BE Pfeiffer, A Sundar, H Deval Food Quality and Preference 92, 104218, 2021 | 26 | 2021 |
| The effect of message credibility, need for cognitive closure, and information sufficiency on thought-induced attitude change BE Pfeiffer, H Deval, DH Silvera, ML Cronley, FR Kardes Marketing Letters 30, 193-205, 2019 | 4 | 2019 |
| Naïve theories about marketing and consumption in consumer inference H Deval, ML Cronley, SP Mantel, FR Kardes Routledge International Handbook of Consumer Psychology, 447-464, 2016 | 3 | 2016 |
| No product is perfect: The positive influence of acknowledging the negative BE Pfeiffer, H Deval, FR Kardes, ER Hirt, SC Karpen, BM Fennis Thinking & reasoning 20 (4), 500-512, 2014 | 3 | 2014 |
| Effects of Confusion on Resistance to Persuasion H Deval, BE Pfeiffer, FR Kardes The Association for Consumer Research, 2010 | 2 | 2010 |
| Mobile Curated News Readers’ Intention to Read Full-length Articles: Focusing on Heuristic and Systematic Factors M Puri, KY Lee, H Deval, Q Deng, P Gonzalez, YH Song Pacific Asia Journal of the Association for Information Systems 15 (2), 3, 2023 | 1 | 2023 |
| Financial scarcity and caloric intake: It is not always about motivation BE Pfeiffer, H Deval, FR Kardes Journal of Consumer Behaviour 21 (6), 1454-1463, 2022 | 1 | 2022 |
| The Role of Accessibility Experiences in Attitude Formation: Effects of On-Line versus Memory-Based Processing H Deval University of Cincinnati, 2010 | 1 | 2010 |
| The role of temporal construal in omission neglect H Deval, BE Pfeiffer, DR Ewing, X Han, FR Kardes, ML Cronley Society for Consumer Psychology, 2009 | 1 | 2009 |
| Improving the Predictive Power of Consumer Research by Measuring Naturally Occurring Judgments ML Cronley, FR Kardes, SP Mantel, H Deval Cracking the Code: Leveraging Consumer Psychology to Drive Profitability …, 2015 | | 2015 |
| Thought Induced Attitude Depolarization BE Pfeiffer, H Deval, DH Silvera, ML Cronley, FR Kardes Society for Consumer Psychology, 2015 | | 2015 |
| Effects of Construal Level on Omission Detection and Multiattribute Evaluation H Deval, BE Pfeiffer, FR Kardes, DR Ewing, X Han, ML Cronley The Association for Consumer Research, 2013 | | 2013 |
| Subliminal Prime-To-Behavior Effects H Deval, BE Pfeiffer, FR Kardes The Association for Consumer Research, 2011 | | 2011 |
| When Do Metacognitive Experiences Matter? The Different Roles of Ease of Retrieval H Deval, FR Kardes, BE Pfeiffer BUILDING CONNECTIONS 39, 575, 2011 | | 2011 |
| Consumer Information Processing H Deval, FR Kardes Wiley International Encyclopedia of Marketing, 2010 | | 2010 |
| The Effects of Consumer Implicit Theories and Need for Cognitive Closure on Attitude Polarization BE Pfeiffer, H Deval, FR Kardes, DH Silvera, ML Cronley Society for Consumer Psychology, 2010 | | 2010 |
| PIMPING CULTURE TO THE COLLEGE CROWD: A COMPARISON OF ALTERNATIVE SOCIAL INFLUENCE STRATEGIES H Deval, JJ Kellaris The Proceedings of the Society for Consumer Psychology 2008 Winter …, 2008 | | 2008 |
