| Scarcity message effects on consumption behavior: Limited edition product considerations WE Jang, YJ Ko, JD Morris, Y Chang Psychology & Marketing 32 (10), 989-1001, 2015 | 209 | 2015 |
| The effect of perceived brand leadership on luxury service WOM Y Chang, YJ Ko, WL Leite Journal of Services Marketing 30 (6), 659-671, 2016 | 80 | 2016 |
| The brand leadership: Scale development and validation Y Chang, YJ Ko Journal of Brand Management 21, 63-80, 2014 | 75 | 2014 |
| Determinants of consumer attitude toward corporate sponsors: A comparison between a profit and nonprofit sport event sponsorship YJ Ko, Y Chang, C Park, F Herbst Journal of Consumer Behaviour 16 (2), 176-186, 2017 | 74 | 2017 |
| The effects of implicit team identification (iTeam ID) on revisit and WOM intentions: A moderated mediation of emotions and flow Y Chang, DL Wann, Y Inoue Journal of Sport Management 32 (4), 334-347, 2018 | 56 | 2018 |
| A hierarchical approach for predicting sport consumption behavior: A personality and needs perspective YJ Ko, Y Chang, W Jang, M Sagas, JO Spengler Journal of Sport Management 31 (3), 213-228, 2017 | 48 | 2017 |
| Consumers’ perceived post purchase risk in luxury services Y Chang, YJ Ko International Journal of Hospitality Management 61, 94-106, 2017 | 43 | 2017 |
| Spectators’ emotional responses in tweets during the Super Bowl 50 game Y Chang Sport Management Review 22 (3), 348-362, 2019 | 38 | 2019 |
| How does the negative impact of an athlete’s reputational crisis spill over to endorsed and competing brands? The moderating effects of consumer knowledge S Sato, YJ Ko, Y Chang, M Kay Communication & Sport 7 (3), 385-409, 2019 | 31 | 2019 |
| The relative effects of game outcome and process on fans’ media consumption experiences EW Jang, YJ Ko, D Wann, Y Chang European Sport Management Quarterly 17 (5), 635-658, 2017 | 27 | 2017 |
| Reconsidering the role of fit in celebrity endorsement: Associative‐propositional evaluation (APE) accounts of endorsement effectiveness Y Chang, YJ Ko Psychology & Marketing 33 (9), 678-691, 2016 | 25 | 2016 |
| Strategic match of athlete endorsement in global markets: an associative learning perspective Y Chang, Y Jae Ko, A Tasci, A Arai, T Kim International Journal of Sports Marketing and Sponsorship 15 (4), 40-58, 2014 | 25 | 2014 |
| The effects of association strength on attention and product evaluation: Reconsidering endorsement effectiveness Y Chang, YJ Ko European Journal of Marketing 52 (5/6), 1257-1279, 2018 | 17 | 2018 |
| When infamy becomes fame: The positive side of negative athlete publicity Y Chang Journal of Sport Management 32 (4), 401-411, 2018 | 16 | 2018 |
| Implicit and explicit affective evaluations of athlete brands: the associative evaluation–emotional appraisal–intention model of athlete endorsements Y Chang, YJ Ko, BD Carlson Journal of Sport Management 32 (6), 497-510, 2018 | 15 | 2018 |
| Value-based stakeholder loyalty toward sport technology. A case of the electronic body protector and scoring system in taekwondo events YJ Ko, Y Chang, YC Rhee, JS Valacich, Y Hur, C Park RICYDE. Revista Internacional de Ciencias del Deporte 10 (35), 46-62, 2014 | 14 | 2014 |
| Personality determinants of consumption of premium seats in sports stadiums Y Chang, YJ Ko, W Jang International Journal of Contemporary Hospitality Management 31 (8), 3395-3414, 2019 | 13 | 2019 |
| Spectator emotions in predicting psychological vigor: Emotional meta experience and affect valuation perspectives Y Chang, Y Inoue Sport Management Review 24 (4), 594-619, 2021 | 12 | 2021 |
| Achieving loyalty in athlete branding: Examining the relationship between athlete brand image and consumer loyalty A Arai, Y Chang Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …, 2015 | 12 | 2015 |
| Remedying Stereotype Threat Effects in Spectator Sports Y Chang, V Schull, LA Kihl Journal of Sport Management 35 (2), 172-184, 2021 | 11 | 2021 |
