Dimitris Drossos
Dimitris Drossos
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Mobile permission marketing: Framing the market inquiry
P Kavassalis, N Spyropoulou, D Drossos, E Mitrokostas, G Gikas, ...
International Journal of Electronic Commerce 8 (1), 55-79, 2003
Determinants of effective SMS advertising: An experimental study
D Drossos, GM Giaglis, G Lekakos, F Kokkinaki, MG Stavraki
Journal of Interactive advertising 7 (2), 16-27, 2007
The effects of product involvement and impulse buying on purchase intentions in mobile text advertising
DA Drossos, F Kokkinaki, GM Giaglis, KG Fouskas
Electronic Commerce Research and Applications 13 (6), 423-430, 2014
Consumer responses to SMS advertising: Antecedents and consequences
DA Drossos, GM Giaglis, PA Vlachos, ED Zamani, G Lekakos
International Journal of Electronic Commerce 18 (1), 105-136, 2013
Affective and social determinants of mobile data services adoption
DC Karaiskos, DA Drossos, AS Tsiaousis, GM Giaglis, KG Fouskas
Behaviour & Information Technology 31 (3), 209-219, 2012
Mobile advertising effectiveness: an exploratory study
D Drossos, GM Giaglis
2006 International Conference on Mobile Business, 2-2, 2006
The role of industry perceptions in competitive responses
KG Fouskas, DA Drossos
Industrial Management & Data Systems 110 (4), 477-494, 2010
Overt and covert customer data collection in online personalized advertising: The role of user emotions
L Grigorios, S Magrizos, I Kostopoulos, D Drossos, D Santos
Journal of Business Research 141, 308-320, 2022
Mobile Advertising: Product involvement and its effect on intention to purchase
DA Drossos, KG Fouskas
2010 Ninth International Conference on Mobile Business and 2010 Ninth Global …, 2010
Factors that influence the effectiveness of mobile advertising: The case of SMS
D Drossos, GM Giaglis
Advances in Informatics: 10th Panhellenic Conference on Informatics, PCI …, 2005
Advertising on the internet: perceptions of advertising agencies and marketing managers
DA Drossos, KG Fouskas, F Kokkinaki, D Papakyriakopoulos
International journal of internet marketing and advertising 6 (3), 244-264, 2011
An empirical assessment of factors that influence the effectiveness of SMS advertising
D Drossos, GM Giaglis, G Lekakos
2007 40th Annual Hawaii International Conference on System Sciences (HICSS …, 2007
Buying behavior on daily-deal sites: the role of face value, product involvement, information, and website quality
DA Drossos, M Maragoudakis, F Kokkinaki
Journal of Internet Commerce 14 (2), 200-232, 2015
A proposed architecture for mobile government transactions
D Gouscos, D Drossos, GF Marias
Proceedings of Euro mGov, 2005
Online traffic sources and persuasion techniques: how to change consumer behavior
D Drossos, M Zacharioudakis, G Dionysiou
Proceedings of the 3rd International Conference on E-commerce, E-Business …, 2019
Taking It a Step Further: When do Followers Adopt Influencers’ Own Brands?
S Magrizos, G Lamprinakos, Y Fang, D Drossos
Review of Marketing Science 19 (1), 53-74, 2021
Reviewing mobile marketing research to date: Towards ubiquitous marketing
D Drossos, GM Giaglis
Wireless Technologies: Concepts, Methodologies, Tools and Applications, 181-207, 2012
Towards a classification framework of factors influencing mobile messaging advertising effectiveness
D Drossos, G Giaglis
3rd International Conference on Mobile Business, 2004
Predicting the Click-Through Rate Performance of Banner Advertisements on the Web
D Drossos, A Vrehopoulos, I Ferles
Proceedings of the 35th European Marketing Academy Conference, Athens, Greece, 2006
Social media marketing content strategy: A comprehensive framework and empirically supported guidelines for brand posts on Facebook pages
D Drossos, C Coursaris, E Kagiouli
Journal of Consumer Behaviour, 1-18, 2023
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