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Mazhar Ali
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Effect of Store Atmosphere on Consumer Purchase Intention
R Hussain, M Ali
International Journal of Marketing Studies 7 (2), 35-42, 2015
4452015
Effects of personality on impulsive buying behavior: Evidence from a developing country
D Shakaib Farid, M Ali
Marketing and Branding Research 5 (1), 31-43, 2018
84*2018
The role of university switching costs, perceived service quality, perceived university image and student satisfaction in shaping student loyalty
M Ali, H Amir, M Ahmed
Journal of Marketing for Higher Education, 1-22, 2021
64*2021
Effectiveness of Animated Spokes-Character in Advertising Targeted to Kids
K Shuja, M Ali, M Anjum Mehak, A Rahim
Journal of Marketing Management and Consumer Behavior 2 (2), 31-47, 2018
152018
Evaluating Advertising Effectiveness of Creative Television Advertisements for High Involvement Products
M Ali
Pakistan Business Review 17 (4), 916-932, 2016
132016
Telecom Branding in Pakistan: Network Coverage or Value Added Services
KA Siddiqui, M Ali, IS Hussain, RK Ahmed
Academic Journal of Research in Economics and Management 3 (3), 61-66, 2015
112015
Consumer Herding Behavior in Online Buying: A Literature Review
M Ali, H Amir, A Shamsi
International Review of Management and Business Research 10 (1), 345-360, 2021
92021
Antecedents of Attitude Toward Counterfeit Wrist Watches
M Ali, K Farhat
52017
Understanding consumer herding behavior in online purchases and its implications for online retailers and marketers
M Ali, H Amir
Electronic Commerce Research and Applications 64, 101356, 2024
2024
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