Luisa Agante
Luisa Agante
University of Porto, School of Economics
Dirección de correo verificada de fep.up.pt
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Año
Can advergames boost children's healthier eating habits? A comparison between healthy and non‐healthy food
M Dias, L Agante
Journal of Consumer Behaviour 10 (3), 152-160, 2011
1092011
Encouraging children to eat more healthily: The influence of packaging
C Pires, L Agante
Journal of Consumer Behaviour 10 (3), 161-168, 2011
452011
The impact of event sponsorship on Portuguese children’s brand image and purchase intentions The moderator effects of product involvement and brand familiarity
I Simões, L Agante
International Journal of Advertising 33 (3), 533-556, 2014
192014
The Effectiveness of Advergames in enhancing Childrens Brand Recall, Image and Preference
R Rosado, L Agante
Revista Portuguesa de Marketing 14 (27), 34-46, 2012
16*2012
The Effectiveness of Advergames in Enhancing Children's Brand Recall Image, and Preference/a EficÁCia Dos Jogos PublicitÁRios Para Potenciar a Notoriedade, PreferÊNcia E Imagem …
R Rosado, L Agante
Revista Portuguesa de Marketing 14 (27), 34, 2011
162011
The Impact of Different TV Commercial Executional Cues on the Awareness of the Brand Facebook Profile: an empirical study with young adults
L Sigot, L Agante, M Quintano
International Journal of Marketing, Communication and New Media 2 (2), 2014
10*2014
Marketing para Crianças
LCL Agante
Faculdade de Economia da Universidade do Porto, 2000
82000
The meaning of shopping to children: a comparison between Portugal and USA
L Agante
Revista Portuguesa de Marketing 14 (27), 90-102, 2012
62012
The meaning of shopping to children: a comparison between Portugal and USA
L Agante
Kids Marketing 2011 - Porto, Portugal, 2011
62011
As Influências sobre as crianças na escolha de marcas de roupa e calçado
LCL Agante
62009
How Can Entertainment Fight Childhood Obesity? A Study Using Nutriventures Series
L Agante
Advances in Advertising Research IX, 207-218, 2018
32018
In what extent can a segmented packaging make children choose healthier breakfast cereals?
C Montellano, L Agante
EMAC 2015 - Leuven, Belgium, 2015
32015
Comparing consumer decision skills in institutionalized vs family children
P Almeida, L Agante
Journal of Consumer Marketing 33 (1), 61-74, 2016
22016
Can Toy Premiums Induce Healthy Eating?
C Ferreira, L Agante
Toys and Communication, 197-213, 2018
12018
How can sponsoring of sports teams influence healthy eating on children?
MMNL Marques
12015
In what extent can toy premiums promote healthy eating habits? A study with school-age children
C Ferreira, L Agante
ITRA 2014 - Braga, Portugal, 2014
12014
The impact of event sponsorship on children’s brand image and purchase intentions: The mediator effects of product involvement and brand familiarity
IPV Simões
12013
The Use of Algorithms to Target Children while Advertising on YouTube Kids Platform: A reflection and analysis of the existing regulation
MR Ferreira, L Agante
International Journal of Marketing, Communication and New Media, 2020
2020
Edutainment in childhood obesity prevention: a complex topic
D Sintra, L Agante
Young Consumers, 2020
2020
How much is “too much” for a brand to use an advergame with children?
L Agante, A Pascoal
Journal of Product & Brand Management 28 (2), 287-299, 2019
2019
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Artículos 1–20