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Luisa Agante
Luisa Agante
University of Porto, School of Economics
Dirección de correo verificada de fep.up.pt
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Año
Can advergames boost children's healthier eating habits? A comparison between healthy and non‐healthy food
M Dias, L Agante
Journal of Consumer Behaviour 10 (3), 152-160, 2011
1552011
Encouraging children to eat more healthily: The influence of packaging
C Pires, L Agante
Journal of Consumer Behaviour 10 (3), 161-168, 2011
692011
True colors: Consumers’ packaging choices depend on the color of retail environment
LM Martinez, B Rando, L Agante, AM Abreu
Journal of Retailing and Consumer Services, 102372, 2020
472020
The impact of event sponsorship on Portuguese children’s brand image and purchase intentions The moderator effects of product involvement and brand familiarity
I Simões, L Agante
International Journal of Advertising 33 (3), 533-556, 2014
352014
How much is “too much” for a brand to use an advergame with children?
L Agante, A Pascoal
Journal of Product & Brand Management 28 (2), 287-299, 2019
252019
The Effectiveness of Advergames in enhancing Childrens Brand Recall, Image and Preference
R Rosado, L Agante
Revista Portuguesa de Marketing 14 (27), 34-46, 2012
21*2012
The Effectiveness of Advergames in Enhancing Children's Brand Recall Image, and Preference/a EficÁCia Dos Jogos PublicitÁRios Para Potenciar a Notoriedade, PreferÊNcia E Imagem …
R Rosado, L Agante
Revista Portuguesa de Marketing 14 (27), 34, 2011
212011
The Impact of Different TV Commercial Executional Cues on the Awareness of the Brand Facebook Profile: an empirical study with young adults
L Sigot, L Agante, M Quintano
International Journal of Marketing, Communication and New Media 2 (2), 2014
14*2014
Marketing para Crianças
LCL Agante
Faculdade de Economia da Universidade do Porto, 2000
92000
The meaning of shopping to children: a comparison between Portugal and USA
L Agante
Revista Portuguesa de Marketing 14 (27), 90-102, 2012
82012
The meaning of shopping to children: a comparison between Portugal and USA
L Agante
Kids Marketing 2011 - Porto, Portugal, 2011
82011
As Influências sobre as crianças na escolha de marcas de roupa e calçado
LCL Agante
72009
How Can Entertainment Fight Childhood Obesity? A Study Using Nutriventures Series
L Agante
Advances in Advertising Research IX, 207-218, 2018
52018
The Use of Algorithms to Target Children while Advertising on YouTube Kids Platform: A reflection and analysis of the existing regulation
MR Ferreira, L Agante
International Journal of Marketing, Communication and New Media, 2020
32020
Comparing consumer decision skills in institutionalized vs family children
P Almeida, L Agante
Journal of Consumer Marketing 33 (1), 61-74, 2016
32016
In what extent can a segmented packaging make children choose healthier breakfast cereals?
C Montellano, L Agante
EMAC 2015 - Leuven, Belgium, 2015
32015
Applying regulatory fit theory and cultural values orientation to predict effectiveness of public service advertising appeals
K Chan, J Shi, L Agante, SJ Opree, T Rajasakran
International Review on Public and Nonprofit Marketing 19 (1), 37-51, 2022
22022
Edutainment in childhood obesity prevention: a complex topic
D Sintra, L Agante
Young Consumers 21 (3), 289-304, 2020
22020
Can Toy Premiums Induce Healthy Eating?
C Ferreira, L Agante
Toys and Communication, 197-213, 2018
12018
The effect of music marketing: A consumer perspective
A Aleixo
12016
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