| The role of loyalty programs in behavioral and affective loyalty B García Gómez, A Gutiérrez Arranz, J Gutiérrez Cillán Journal of consumer marketing 23 (7), 387-396, 2006 | 437 | 2006 |
| The impact of customer relationship marketing on the firm performance: a Spanish case C Camarero Izquierdo, J Gutiérrez Cillán, S San Martin Gutierrez Journal of services marketing 19 (4), 234-244, 2005 | 200 | 2005 |
| The interaction of dependence and trust in long‐term industrial relationships C Camarero Izquierdo, J Gutiérrez Cillán European journal of marketing 38 (8), 974-994, 2004 | 169 | 2004 |
| Entrepreneurs' social capital and the economic performance of small businesses: The moderating role of competitive intensity and entrepreneurs' experience C Hernández‐Carrión, C Camarero‐Izquierdo, J Gutiérrez‐Cillán Strategic Entrepreneurship Journal 11 (1), 61-89, 2017 | 160 | 2017 |
| The combined influence of central and peripheral routes in the online persuasion process R SanJosé-Cabezudo, AM Gutiérrez-Arranz, J Gutiérrez-Cillán CyberPsychology & Behavior 12 (3), 299-308, 2009 | 127 | 2009 |
| Determinants of influence and participation in the buying center. An analysis of Spanish industrial companies MJ Garrido‐Samaniego, J Gutiérrez‐Cillán Journal of Business & Industrial Marketing 19 (5), 320-336, 2004 | 112 | 2004 |
| Comprehensive review of vision-based fall detection systems J Gutiérrez, V Rodríguez, S Martin Sensors 21 (3), 947, 2021 | 90 | 2021 |
| How brand post content contributes to user's Facebook brand-page engagement. The experiential route of active participation J Gutiérrez-Cillán, C Camarero-Izquierdo, RS José-Cabezudo BRQ Business Research Quarterly 20 (4), 258-274, 2017 | 90 | 2017 |
| Drivers of customer likelihood to join grocery retail loyalty programs. An analysis of reward programs and loyalty cards BG Gómez, AMG Arranz, JG Cillán Journal of Retailing and Consumer Services 19 (5), 492-500, 2012 | 89 | 2012 |
| Order, positioning, scope and outcomes of market entry J Rodríguez-Pinto, AI Rodríguez-Escudero, J Gutiérrez-Cillán Industrial marketing management 37 (2), 154-166, 2008 | 89 | 2008 |
| Trust as the key to relational commitment SS Martin, J Gutierrez, C Camarero Journal of Relationship Marketing 3 (1), 53-77, 2004 | 80 | 2004 |
| The consumer's relational commitment: main dimensions and antecedents SSM Gutiérrez, JG Cillán, CC Izquierdo Journal of retailing and consumer services 11 (6), 351-367, 2004 | 71 | 2004 |
| Lealtad y valor en la relación del consumidor. Una aplicación al caso de los servicios financieros S Rodríguez, C Camarero, J Gutiérrez XIV Encuentros de Profesores Universitarios de Marketing, 429-443, 2002 | 64 | 2002 |
| The internal mechanisms of entrepreneurs’ social capital: A multi-network analysis C Hernández-Carrión, C Camarero-Izquierdo, J Gutiérrez-Cillán BRQ Business Research Quarterly 23 (1), 2340944420901047, 2020 | 52 | 2020 |
| The moderating role of user motivation in Internet access and individuals' responses to a Website R San José‐Cabezudo, J Gutiérrez‐Cillán, AM Gutiérrez‐Arranz Internet Research 18 (4), 393-404, 2008 | 45 | 2008 |
| Order and scale of market entry, firm resources, and performance J Rodríguez‐Pinto, J Gutiérrez‐Cillán, AI Rodríguez‐Escudero European Journal of Marketing 41 (5/6), 590-607, 2007 | 43 | 2007 |
| How market entry order mediates the influence of firm resources on new product performance J Rodríguez-Pinto, AI Rodríguez-Escudero, J Gutiérrez-Cillán Journal of Engineering and Technology Management 29 (2), 241-264, 2012 | 32 | 2012 |
| The VRLA modular wound design for 42 V mild hybrid systems F Trinidad, C Gimeno, J Gutierrez, R Ruiz, J Sainz, J Valenciano Journal of power sources 116 (1-2), 128-140, 2003 | 31 | 2003 |
| Exploring the influence of three types of grocery retailer loyalty programs on customer affective loyalty B García-Gómez, AM Gutiérrez-Arranz, J Gutiérrez-Cillán The International Review of Retail, Distribution and Consumer Research 22 (5 …, 2012 | 30 | 2012 |
| Designing effective websites: the moderating role of user internet experience RSJ Cabezudo, AMG Arranz, JG Cillán Journal of Internet commerce 6 (1), 35-60, 2008 | 25 | 2008 |
Carmen Camarero IzquierdoUniversity of ValladolidVerified email at eco.uva.es
