| Factors that determine the adoption of Facebook commerce: The moderating effect of age F Liebana-Cabanillas, M Alonso-Dos-Santos Journal of Engineering and Technology Management 44, 1-18, 2017 | 38 | 2017 |
| Calidad y satisfacción: el caso de la Universidad de Jaén M Alonso Dos Santos Revista de la educación superior 45 (178), 79-95, 2016 | 36 | 2016 |
| Involvement and image transfer in sports sponsorship M Alonso-Dos-Santos, J Vveinhardt, F Calabuig-Moreno, F Montoro-Ríos Engineering Economics 27 (1), 78-89, 2016 | 25 | 2016 |
| Destination image of a city hosting sport event: Effect on sponsorship MA Dos Santos, FC Moreno, FM Rios, I Valantine, A Emeljanovas Transformations in Business & Economics 13 (2A), 343-360, 2014 | 20 | 2014 |
| An attendance behavior model at sports events: comparison and constrast of two models M Santos Sport Science Review 21 (1-2), 21-42, 2012 | 20 | 2012 |
| Influence of the virtual brand community in sports sponsorship M Alonso Dos Santos, F Calabuig Moreno, F Rejón Guardia, ... Psychology & Marketing 33 (12), 1091-1097, 2016 | 15 | 2016 |
| Rendimiento académico en estudiantes de Ingeniería Comercial: modelo por competencias y factores de influencia CA Avendaño, KA Gutiérrez, CF Salgado, MA Dos-Santos Formación universitaria 9 (3), 03-10, 2016 | 14 | 2016 |
| Strategies in Sports Marketing: Technologies and Emerging Trends: Technologies and Emerging Trends MA Dos Santos IGI Global, 2014 | 14 | 2014 |
| Engagement in sports virtual brand communities M Alonso-Dos-Santos, FR Guardia, CP Campos, F Calabuig-Moreno, ... Journal of Business Research 89, 273-279, 2018 | 12 | 2018 |
| Exploring the asymmetric influence of socioemotional wealth priorities on entrepreneurial behaviour in family businesses O Llanos-Contreras, M Alonso-Dos-Santos European Journal of International Management 12 (5-6), 576-595, 2018 | 9 | 2018 |
| La importancia de los atributos del servicio y el valor percibido en la predicción de la satisfacción de los espectadores de balonmano C Pérez-Campos, M Alonso-Dos-Santos Journal of Sports Economics & Management 3 (1), 33-46, 2013 | 9 | 2013 |
| Assessing the effectiveness of sponsorship messaging: Measuring the impact of congruence through electroencephalogram M Alonso Dos Santos, F Calabuig Moreno International Journal of Sports Marketing and Sponsorship 19 (1), 25-40, 2018 | 8 | 2018 |
| Unobserved heterogeneity and the importance of customer loyalty in mobile banking F Liébana-Cabanillas, M Alonso-Dos-Santos, Y Soto-Fuentes, ... Technology Analysis & Strategic Management 29 (9), 1015-1032, 2017 | 7 | 2017 |
| Scale of spectators’ motivations at soccer events M Alonso Dos Santos, FJ Montoro Rios Soccer & Society 17 (1), 58-71, 2016 | 7 | 2016 |
| Propuesta de un modelo de comportamiento del consumidor de eventos deportivos: El efecto de la transmisión de imagen en el patrocinio MA dos Santos Universidad de Jaén, 2013 | 6 | 2013 |
| Online sport event consumers: attitude, E-quality and E-satisfaction MA Dos-Santos, F Calabuig Moreno, F Montoro Ríos, M Alguacil Journal of theoretical and applied electronic commerce research 12 (2), 54-70, 2017 | 5 | 2017 |
| Influencia de la calidad, satisfacción, valor percibido e imagen corporativa en la confianza en la marca en el servicio fitness A Pastor-Barceló, M Alguacil, M Alonso-Dos-Santos Revista de psicología del deporte 25 (1), 77-80, 2016 | 5 | 2016 |
| The influence of image valence on the attention paid to charity advertising M Alonso Dos Santos, C Lobos, N Muñoz, D Romero, R Sanhueza Journal of Nonprofit & Public Sector Marketing 29 (3), 346-363, 2017 | 4 | 2017 |
| Influencia de la RSC en la transmisión de imagen en el patrocinio turístico deportivo MAA Dos Santos, FC Moreno, FM Escaño, I Valantine Revista Iberoamericana de Psicología del ejercicio y el deporte 12 (1), 23-31, 2017 | 4 | 2017 |
| Effectiveness of the sponsors and sporting events website M Alonso-Dos-Santos, F Calabuig-Moreno, FJ Montoro-Ríos, ... International Journal of Sport Management, Recreation and Tourism 25, 22-44, 2016 | 4 | 2016 |
