| Quality and satisfaction: The case of the University of Jaén M Alonso Dos Santos Revista de la educación superior 45 (178), 79-95, 2016 | 154 | 2016 |
| Factors that determine the adoption of Facebook commerce: The moderating effect of age F Liebana-Cabanillas, M Alonso-Dos-Santos Journal of Engineering and Technology Management 44, 1-18, 2017 | 73 | 2017 |
| Investigación de mercados: manual universitario M Alonso Dos Santos Ediciones Díaz de Santos, 2018 | 58* | 2018 |
| Involvement and image transfer in sports sponsorship M Alonso-Dos-Santos, J Vveinhardt, F Calabuig-Moreno, F Montoro-Ríos Engineering Economics 27 (1), 78-89, 2016 | 56 | 2016 |
| Engagement in sports virtual brand communities M Alonso-Dos-Santos, FR Guardia, CP Campos, F Calabuig-Moreno, ... Journal of Business Research 89, 273-279, 2018 | 41 | 2018 |
| Assessing the effectiveness of sponsorship messaging MA Dos Santos, FC Moreno International Journal of Sports Marketing and Sponsorship, 2018 | 33 | 2018 |
| Influence of the virtual brand community in sports sponsorship M Alonso Dos Santos, F Calabuig Moreno, F Rejón Guardia, ... Psychology & Marketing 33 (12), 1091-1097, 2016 | 33 | 2016 |
| Rendimiento académico en estudiantes de Ingeniería Comercial: modelo por competencias y factores de influencia CA Avendaño, KA Gutiérrez, CF Salgado, MA Dos-Santos Formación universitaria 9 (3), 03-10, 2016 | 27 | 2016 |
| Family business performance in a post-disaster scenario: The influence of socioemotional wealth importance and entrepreneurial orientation M Alonso-Dos-Santos, O Llanos-Contreras Journal of Business Research 101, 492-498, 2019 | 26 | 2019 |
| Destination image of a city hosting sport event: Effect on sponsorship MA Dos Santos, FC Moreno, FM Rios, I Valantine, A Emeljanovas Transformations in Business & Economics 13 (2A), 343-360, 2014 | 24 | 2014 |
| An attendance behavior model at sports events: comparison and constrast of two models M Santos Sport Science Review 21 (1-2), 21, 2012 | 24 | 2012 |
| Influencia de la calidad, satisfacción, valor percibido e imagen corporativa en la confianza en la marca en el servicio fitness A Pastor-Barceló, M Alguacil, M Alonso-Dos-Santos Revista de psicología del deporte 25 (1), 77-80, 2016 | 23 | 2016 |
| Congruence and placement in sponsorship: An eye-tracking application MA Dos Santos, FC Moreno, MS Franco Physiology & behavior 200, 159-165, 2019 | 22 | 2019 |
| Exploring the asymmetric influence of socioemotional wealth priorities on entrepreneurial behaviour in family businesses O Llanos-Contreras, M Alonso-Dos-Santos European Journal of International Management 12 (5-6), 576-595, 2018 | 20 | 2018 |
| Online sport event consumers: Attitude, E-quality and E-satisfaction M Alonso-Dos-Santos, FC Moreno, FM Ríos, M Alguacil Journal of theoretical and applied electronic commerce research 12 (2), 54-70, 2017 | 20 | 2017 |
| Unobserved heterogeneity and the importance of customer loyalty in mobile banking F Liébana-Cabanillas, M Alonso-Dos-Santos, Y Soto-Fuentes, ... Technology Analysis & Strategic Management 29 (9), 1015-1032, 2017 | 18 | 2017 |
| The influence of image valence on the attention paid to charity advertising M Alonso Dos Santos, C Lobos, N Muñoz, D Romero, R Sanhueza Journal of Nonprofit & Public Sector Marketing 29 (3), 346-363, 2017 | 16 | 2017 |
| Strategies in Sports Marketing: Technologies and Emerging Trends: Technologies and Emerging Trends MA Dos Santos IGI Global, 2014 | 16 | 2014 |
| Scale of spectators’ motivations at soccer events M Alonso Dos Santos, FJ Montoro Rios Soccer & Society 17 (1), 58-71, 2016 | 15 | 2016 |
| Family firms’ identity communication and consumers’ product involvement impact on consumer response M Alonso‐Dos‐Santos, O Llanos‐Contreras, P Farías Psychology & Marketing 36 (8), 791-798, 2019 | 14 | 2019 |
