Manuel Alonso Dos Santos
Manuel Alonso Dos Santos
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Quality and satisfaction: The case of the University of Jaén
M Alonso Dos Santos
Revista de la educación superior 45 (178), 79-95, 2016
1542016
Factors that determine the adoption of Facebook commerce: The moderating effect of age
F Liebana-Cabanillas, M Alonso-Dos-Santos
Journal of Engineering and Technology Management 44, 1-18, 2017
732017
Investigación de mercados: manual universitario
M Alonso Dos Santos
Ediciones Díaz de Santos, 2018
58*2018
Involvement and image transfer in sports sponsorship
M Alonso-Dos-Santos, J Vveinhardt, F Calabuig-Moreno, F Montoro-Ríos
Engineering Economics 27 (1), 78-89, 2016
562016
Engagement in sports virtual brand communities
M Alonso-Dos-Santos, FR Guardia, CP Campos, F Calabuig-Moreno, ...
Journal of Business Research 89, 273-279, 2018
412018
Assessing the effectiveness of sponsorship messaging
MA Dos Santos, FC Moreno
International Journal of Sports Marketing and Sponsorship, 2018
332018
Influence of the virtual brand community in sports sponsorship
M Alonso Dos Santos, F Calabuig Moreno, F Rejón Guardia, ...
Psychology & Marketing 33 (12), 1091-1097, 2016
332016
Rendimiento académico en estudiantes de Ingeniería Comercial: modelo por competencias y factores de influencia
CA Avendaño, KA Gutiérrez, CF Salgado, MA Dos-Santos
Formación universitaria 9 (3), 03-10, 2016
272016
Family business performance in a post-disaster scenario: The influence of socioemotional wealth importance and entrepreneurial orientation
M Alonso-Dos-Santos, O Llanos-Contreras
Journal of Business Research 101, 492-498, 2019
262019
Destination image of a city hosting sport event: Effect on sponsorship
MA Dos Santos, FC Moreno, FM Rios, I Valantine, A Emeljanovas
Transformations in Business & Economics 13 (2A), 343-360, 2014
242014
An attendance behavior model at sports events: comparison and constrast of two models
M Santos
Sport Science Review 21 (1-2), 21, 2012
242012
Influencia de la calidad, satisfacción, valor percibido e imagen corporativa en la confianza en la marca en el servicio fitness
A Pastor-Barceló, M Alguacil, M Alonso-Dos-Santos
Revista de psicología del deporte 25 (1), 77-80, 2016
232016
Congruence and placement in sponsorship: An eye-tracking application
MA Dos Santos, FC Moreno, MS Franco
Physiology & behavior 200, 159-165, 2019
222019
Exploring the asymmetric influence of socioemotional wealth priorities on entrepreneurial behaviour in family businesses
O Llanos-Contreras, M Alonso-Dos-Santos
European Journal of International Management 12 (5-6), 576-595, 2018
202018
Online sport event consumers: Attitude, E-quality and E-satisfaction
M Alonso-Dos-Santos, FC Moreno, FM Ríos, M Alguacil
Journal of theoretical and applied electronic commerce research 12 (2), 54-70, 2017
202017
Unobserved heterogeneity and the importance of customer loyalty in mobile banking
F Liébana-Cabanillas, M Alonso-Dos-Santos, Y Soto-Fuentes, ...
Technology Analysis & Strategic Management 29 (9), 1015-1032, 2017
182017
The influence of image valence on the attention paid to charity advertising
M Alonso Dos Santos, C Lobos, N Muñoz, D Romero, R Sanhueza
Journal of Nonprofit & Public Sector Marketing 29 (3), 346-363, 2017
162017
Strategies in Sports Marketing: Technologies and Emerging Trends: Technologies and Emerging Trends
MA Dos Santos
IGI Global, 2014
162014
Scale of spectators’ motivations at soccer events
M Alonso Dos Santos, FJ Montoro Rios
Soccer & Society 17 (1), 58-71, 2016
152016
Family firms’ identity communication and consumers’ product involvement impact on consumer response
M Alonso‐Dos‐Santos, O Llanos‐Contreras, P Farías
Psychology & Marketing 36 (8), 791-798, 2019
142019
El sistema no puede realizar la operación en estos momentos. Inténtalo de nuevo más tarde.
Artículos 1–20