Manuel Alonso Dos Santos
Manuel Alonso Dos Santos
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Año
Calidad y satisfacción: el caso de la Universidad de Jaén
M Alonso Dos Santos
Revista de la educación superior 45 (178), 79-95, 2016
782016
Factors that determine the adoption of Facebook commerce: The moderating effect of age
F Liebana-Cabanillas, M Alonso-Dos-Santos
Journal of Engineering and Technology Management 44, 1-18, 2017
592017
Involvement and image transfer in sports sponsorship
M Alonso-Dos-Santos, J Vveinhardt, F Calabuig-Moreno, F Montoro-Ríos
Engineering Economics 27 (1), 78-89, 2016
372016
AVALIAECO DA ATENECO EM DIABETES MELLITUS EM UMA UNIDADE BuSICA DISTRITAL DE SAeDE.
AS Bispo e Silva, MA dos Santos, CR de Souza Teixeira, ...
Texto & Contexto Enfermagem 20 (3), 2011
372011
Influence of the virtual brand community in sports sponsorship
M Alonso Dos Santos, F Calabuig Moreno, F Rejón Guardia, ...
Psychology & Marketing 33 (12), 1091-1097, 2016
282016
Engagement in sports virtual brand communities
M Alonso-Dos-Santos, FR Guardia, CP Campos, F Calabuig-Moreno, ...
Journal of Business Research 89, 273-279, 2018
252018
Investigación de mercados: manual universitario
M Alonso Dos Santos
Ediciones Díaz de Santos, 2018
232018
Assessing the effectiveness of sponsorship messaging
MA Dos Santos, FC Moreno
International Journal of Sports Marketing and Sponsorship, 2018
222018
Rendimiento académico en estudiantes de ingeniería comercial: modelo por competencias y factores de influencia
CA Avendaño, KA Gutiérrez, CF Salgado, MA Dos-Santos
Formación universitaria 9 (3), 03-10, 2016
222016
Destination image of a city hosting sport event: Effect on sponsorship
MA Dos Santos, FC Moreno, FM Rios, I Valantine, A Emeljanovas
Transformations in Business & Economics 13 (2A), 343-360, 2014
222014
An attendance behavior model at sports events: Comparison and constrast of two models.
MA Dos Santos
Sport Science Review 21, 2012
222012
Influencia de la calidad, satisfacción, valor percibido e imagen corporativa en la confianza en la marca en el servicio fitness
A Pastor-Barceló, M Alguacil, M Alonso-Dos-Santos
Revista de psicología del deporte 25 (1), 77-80, 2016
172016
Strategies in Sports Marketing: Technologies and Emerging Trends: Technologies and Emerging Trends
MA Dos Santos
IGI Global, 2014
162014
Exploring the asymmetric influence of socioemotional wealth priorities on entrepreneurial behaviour in family businesses
O Llanos-Contreras, M Alonso-Dos-Santos
European Journal of International Management 12 (5-6), 576-595, 2018
152018
Congruence and placement in sponsorship: An eye-tracking application
MA Dos Santos, FC Moreno, MS Franco
Physiology & behavior 200, 159-165, 2019
142019
De pesca en el Río de la Plata.
G Campos
Luthor 3 (14), 33-39, 2013
14*2013
Scale of spectators’ motivations at soccer events
M Alonso Dos Santos, FJ Montoro Rios
Soccer & Society 17 (1), 58-71, 2016
122016
Unobserved heterogeneity and the importance of customer loyalty in mobile banking
F Liébana-Cabanillas, M Alonso-Dos-Santos, Y Soto-Fuentes, ...
Technology Analysis & Strategic Management 29 (9), 1015-1032, 2017
112017
Online sport event consumers: attitude, E-quality and E-satisfaction
MA Dos-Santos, F Calabuig Moreno, F Montoro Ríos, M Alguacil
Journal of theoretical and applied electronic commerce research 12 (2), 54-70, 2017
102017
Family business performance in a post-disaster scenario: The influence of socioemotional wealth importance and entrepreneurial orientation
M Alonso-Dos-Santos, O Llanos-Contreras
Journal of Business Research 101, 492-498, 2019
92019
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Artículos 1–20