Manuel Alonso Dos Santos
Manuel Alonso Dos Santos
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Quality and satisfaction: The case of the University of Jaén
M Alonso Dos Santos
Revista de la educación superior 45 (178), 79-95, 2016
1252016
Factors that determine the adoption of Facebook commerce: The moderating effect of age
F Liebana-Cabanillas, M Alonso-Dos-Santos
Journal of Engineering and Technology Management 44, 1-18, 2017
692017
Involvement and image transfer in sports sponsorship
M Alonso-Dos-Santos, J Vveinhardt, F Calabuig-Moreno, F Montoro-Ríos
Engineering Economics 27 (1), 78-89, 2016
502016
Investigación de mercados: manual universitario
M Alonso Dos Santos
Ediciones Díaz de Santos, 2018
44*2018
Engagement in sports virtual brand communities
M Alonso-Dos-Santos, FR Guardia, CP Campos, F Calabuig-Moreno, ...
Journal of Business Research 89, 273-279, 2018
392018
Influence of the virtual brand community in sports sponsorship
M Alonso Dos Santos, F Calabuig Moreno, F Rejón Guardia, ...
Psychology & Marketing 33 (12), 1091-1097, 2016
332016
Assessing the effectiveness of sponsorship messaging
MA Dos Santos, FC Moreno
International Journal of Sports Marketing and Sponsorship, 2018
292018
Rendimiento académico en estudiantes de Ingeniería Comercial: modelo por competencias y factores de influencia
CA Avendaño, KA Gutiérrez, CF Salgado, MA Dos-Santos
Formación universitaria 9 (3), 03-10, 2016
252016
An attendance behavior model at sports events: comparison and constrast of two models
M Santos
Sport Science Review 21 (1-2), 21, 2012
242012
Family business performance in a post-disaster scenario: The influence of socioemotional wealth importance and entrepreneurial orientation
M Alonso-Dos-Santos, O Llanos-Contreras
Journal of Business Research 101, 492-498, 2019
232019
Destination image of a city hosting sport event: Effect on sponsorship
MA Dos Santos, FC Moreno, FM Rios, I Valantine, A Emeljanovas
Transformations in Business & Economics 13 (2A), 343-360, 2014
232014
Influencia de la calidad, satisfacción, valor percibido e imagen corporativa en la confianza en la marca en el servicio fitness
A Pastor-Barceló, M Alguacil, M Alonso-Dos-Santos
Revista de psicología del deporte 25 (1), 77-80, 2016
222016
Congruence and placement in sponsorship: An eye-tracking application
MA Dos Santos, FC Moreno, MS Franco
Physiology & behavior 200, 159-165, 2019
212019
Exploring the asymmetric influence of socioemotional wealth priorities on entrepreneurial behaviour in family businesses
O Llanos-Contreras, M Alonso-Dos-Santos
European Journal of International Management 12 (5-6), 576-595, 2018
182018
Online sport event consumers: Attitude, E-quality and E-satisfaction
M Alonso-Dos-Santos, FC Moreno, FM Ríos, M Alguacil
Journal of theoretical and applied electronic commerce research 12 (2), 54-70, 2017
182017
Unobserved heterogeneity and the importance of customer loyalty in mobile banking
F Liébana-Cabanillas, M Alonso-Dos-Santos, Y Soto-Fuentes, ...
Technology Analysis & Strategic Management 29 (9), 1015-1032, 2017
162017
Strategies in Sports Marketing: Technologies and Emerging Trends: Technologies and Emerging Trends
MA Dos Santos
IGI Global, 2014
162014
Scale of spectators’ motivations at soccer events
M Alonso Dos Santos, FJ Montoro Rios
Soccer & Society 17 (1), 58-71, 2016
152016
The influence of image valence on the attention paid to charity advertising
M Alonso Dos Santos, C Lobos, N Muñoz, D Romero, R Sanhueza
Journal of Nonprofit & Public Sector Marketing 29 (3), 346-363, 2017
142017
La importancia de los atributos del servicio y el valor percibido en la predicción de la satisfacción de los espectadores de balonmano
C Pérez-Campos, M Alonso-Dos-Santos
Journal of Sports Economics & Management 3 (1), 33-46, 2013
122013
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Artículos 1–20