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| When good brands do bad J Aaker, S Fournier, SA Brasel Journal of Consumer research 31 (1), 1-16, 2004 | 2812 | 2004 |
| The malleable self: The role of self-expression in persuasion JL Aaker Journal of marketing research 36 (1), 45-57, 1999 | 2447 | 1999 |
| Bringing the frame into focus: the influence of regulatory fit on processing fluency and persuasion. AY Lee, JL Aaker Journal of personality and social psychology 86 (2), 205, 2004 | 2039 | 2004 |
| Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts. JL Aaker, V Benet-Martinez, J Garolera Journal of personality and social psychology 81 (3), 492, 2001 | 1905 | 2001 |
| “I” seek pleasures and “we” avoid pains: The role of self-regulatory goals in information processing and persuasion JL Aaker, AY Lee Journal of consumer Research 28 (1), 33-49, 2001 | 1802 | 2001 |
| The pleasures and pains of distinct self-construals: the role of interdependence in regulatory focus. AY Lee, JL Aaker, WL Gardner Journal of personality and social psychology 78 (6), 1122, 2000 | 1543 | 2000 |
| Some key differences between a happy life and a meaningful life RF Baumeister, KD Vohs, JL Aaker, EN Garbinsky Positive Psychology in Search for Meaning, 49-60, 2016 | 1380 | 2016 |
| Nonprofits are seen as warm and for-profits as competent: Firm stereotypes matter J Aaker, KD Vohs, C Mogilner Journal of consumer research 37 (2), 224-237, 2010 | 1078 | 2010 |
| Empathy versus pride: The influence of emotional appeals across cultures JL Aaker, P Williams Journal of consumer research 25 (3), 241-261, 1998 | 944 | 1998 |
| The effect of cultural orientation on persuasion JL Aaker, D Maheswaran Journal of consumer research 24 (3), 315-328, 1997 | 913 | 1997 |
| Awe expands people’s perception of time, alters decision making, and enhances well-being M Rudd, KD Vohs, J Aaker Psychological science 23 (10), 1130-1136, 2012 | 882 | 2012 |
| A brand as a character, a partner and a person: Three perspectives on the question of brand personality J Aaker, S Fournier ACR North American Advances, 1995 | 805 | 1995 |
| Can mixed emotions peacefully coexist? P Williams, JL Aaker Journal of consumer research 28 (4), 636-649, 2002 | 752 | 2002 |
| The happiness of giving: The time-ask effect W Liu, J Aaker Journal of consumer research 35 (3), 543-557, 2008 | 589 | 2008 |
| Understanding regulatory fit JL Aaker, AY Lee Journal of marketing research 43 (1), 15-19, 2006 | 554 | 2006 |
| Nontarget markets and viewer distinctiveness: The impact of target marketing on advertising attitudes JL Aaker, AM Brumbaugh, SA Grier Journal of Consumer Psychology 9 (3), 127-140, 2000 | 511 | 2000 |
| Accessibility or diagnosticity? Disentangling the influence of culture on persuasion processes and attitudes JL Aaker Journal of Consumer Research 26 (4), 340-357, 2000 | 456 | 2000 |
| Cultivating admiration in brands: Warmth, competence, and landing in the “golden quadrant” JL Aaker, EN Garbinsky, KD Vohs Journal of consumer psychology 22 (2), 191-194, 2012 | 442 | 2012 |
| How happiness affects choice C Mogilner, J Aaker, SD Kamvar Journal of Consumer Research 39 (2), 429-443, 2012 | 406 | 2012 |
