| Tell me what they are like and I will tell you where they buy. An analysis of omnichannel consumer behavior P Rodríguez-Torrico, RSJ Cabezudo, S San-Martin Computers in Human Behavior 68, 465-471, 2017 | 229 | 2017 |
| Does involvement matter in online shopping satisfaction and trust? SS Martín, C Camarero, RS José Psychology & Marketing 28 (2), 145-167, 2011 | 181 | 2011 |
| Social and attitudinal determinants of viral marketing dynamics C Camarero, R San José Computers in Human Behavior 27 (6), 2292-2300, 2011 | 170 | 2011 |
| The combined influence of central and peripheral routes in the online persuasion process R SanJosé-Cabezudo, AM Gutiérrez-Arranz, J Gutiérrez-Cillán CyberPsychology & Behavior 12 (3), 299-308, 2009 | 134 | 2009 |
| Dual effect of perceived risk on cross‐national e‐commerce S San Martín, C Camarero, R San José Internet Research 21 (1), 46-66, 2011 | 107 | 2011 |
| Determinants of opening-forwarding e-mail messages RS José-Cabezudo, C Camarero-Izquierdo Journal of Advertising 41 (2), 97-112, 2012 | 106 | 2012 |
| How brand post content contributes to user's Facebook brand-page engagement. The experiential route of active participation J Gutiérrez-Cillán, C Camarero-Izquierdo, RS José-Cabezudo BRQ Business Research Quarterly 20 (4), 258-274, 2017 | 96 | 2017 |
| Have an omnichannel seamless interaction experience! Dimensions and effect on consumer satisfaction P Rodríguez-Torrico, L Trabold Apadula, S San-Martín, ... Journal of Marketing Management 36 (17-18), 1731-1761, 2020 | 86 | 2020 |
| What drives M-shoppers to continue using mobile devices to buy? P Rodríguez-Torrico, S San-Martín, R San José-Cabezudo Journal of Marketing Theory and Practice 27 (1), 83-102, 2019 | 80 | 2019 |
| Product and channel-related risk and involvement in online contexts SSM Gutiérrez, CC Izquierdo, RSJ Cabezudo Electronic Commerce Research and Applications 9 (3), 263-273, 2010 | 73 | 2010 |
| What works in Facebook content versus relational communication: a study of their effectiveness in the context of museums C Camarero, MJ Garrido, R San Jose International Journal of Human–Computer Interaction 34 (12), 1119-1134, 2018 | 70 | 2018 |
| Organizational and economic consequences of business e-procurement intensity MJ Garrido, A Gutiérrez, R San José Technovation 28 (9), 615-629, 2008 | 61 | 2008 |
| Informe: La empresa familiar en España (2015), Coordinado por JC Casillas (obra colectiva) CEF IEF Instituto de la Empresa Familiar, Barcelona, España, 2016 | 58* | 2016 |
| An exploratory study of online forums as a collaborative learning tool C Camarero, J Rodríguez, R San José Online Information Review 36 (4), 568-586, 2012 | 57 | 2012 |
| A comparison of the learning effectiveness of live cases and classroom projects. C Camarero, J Rodriguez, R San José International Journal of Management Education (Oxford Brookes University) 8 (3), 2010 | 54 | 2010 |
| Let it flow: the role of seamlessness and the optimal experience on consumer word of mouth in omnichannel marketing P Rodríguez-Torrico, R San José Cabezudo, S San-Martín, ... Journal of Research in Interactive Marketing 17 (1), 1-18, 2023 | 52 | 2023 |
| The moderating role of user motivation in Internet access and individuals' responses to a Website R San José‐Cabezudo, J Gutiérrez‐Cillán, AM Gutiérrez‐Arranz Internet Research 18 (4), 393-404, 2008 | 50 | 2008 |
| Determinants of internet use in the purchasing process M José Garrido Samaniego, AM Gutiérrez Arranz, R San José Cabezudo Journal of Business & Industrial Marketing 21 (3), 164-174, 2006 | 50 | 2006 |
| SOS to my followers! The role of marketing communications in reinforcing online travel community value during times of crisis IO González, C Camarero, RSJ Cabezudo Tourism Management Perspectives 39, 100843, 2021 | 49 | 2021 |
| The path between personality, self-efficacy, and shopping regarding games apps S San-Martín, N Jimenez, C Camarero, R San-José Journal of theoretical and applied electronic commerce research 15 (2), 59-75, 2020 | 44 | 2020 |
