Rebeca San José Cabezudo
Rebeca San José Cabezudo
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Tell me what they are like and I will tell you where they buy. An analysis of omnichannel consumer behavior
P Rodríguez-Torrico, RSJ Cabezudo, S San-Martin
Computers in Human Behavior 68, 465-471, 2017
Does involvement matter in online shopping satisfaction and trust?
SS Martín, C Camarero, RS José
Psychology & Marketing 28 (2), 145-167, 2011
Social and attitudinal determinants of viral marketing dynamics
C Camarero, R San José
Computers in Human Behavior 27 (6), 2292-2300, 2011
The combined influence of central and peripheral routes in the online persuasion process
R SanJosé-Cabezudo, AM Gutiérrez-Arranz, J Gutiérrez-Cillán
CyberPsychology & Behavior 12 (3), 299-308, 2009
Dual effect of perceived risk on cross‐national e‐commerce
S San Martín, C Camarero, R San José
Internet Research 21 (1), 46-66, 2011
Determinants of opening-forwarding e-mail messages
RS José-Cabezudo, C Camarero-Izquierdo
Journal of Advertising 41 (2), 97-112, 2012
How brand post content contributes to user's Facebook brand-page engagement. The experiential route of active participation
J Gutiérrez-Cillán, C Camarero-Izquierdo, RS José-Cabezudo
BRQ Business Research Quarterly 20 (4), 258-274, 2017
Product and channel-related risk and involvement in online contexts
SSM Gutiérrez, CC Izquierdo, RSJ Cabezudo
Electronic Commerce Research and Applications 9 (3), 263-273, 2010
What drives M-shoppers to continue using mobile devices to buy?
P Rodríguez-Torrico, S San-Martín, R San José-Cabezudo
Journal of Marketing Theory and Practice 27 (1), 83-102, 2019
Organizational and economic consequences of business e-procurement intensity
MJ Garrido, A Gutiérrez, R San José
Technovation 28 (9), 615-629, 2008
What works in Facebook content versus relational communication: a study of their effectiveness in the context of museums
C Camarero, MJ Garrido, R San Jose
International Journal of Human–Computer Interaction 34 (12), 1119-1134, 2018
Informe: La empresa familiar en España (2015), Coordinado por JC Casillas (obra colectiva)
Instituto de la Empresa Familiar, Barcelona, España, 2016
An exploratory study of online forums as a collaborative learning tool
C Camarero, J Rodríguez, R San José
Online Information Review 36 (4), 568-586, 2012
A comparison of the learning effectiveness of live cases and classroom projects
C Camarero, J Rodriguez, R San José
International Journal of Management Education 8 (3), 83-94, 2010
Determinants of internet use in the purchasing process
M José Garrido Samaniego, AM Gutiérrez Arranz, R San José Cabezudo
Journal of Business & Industrial Marketing 21 (3), 164-174, 2006
The moderating role of user motivation in Internet access and individuals' responses to a Website
R San José‐Cabezudo, J Gutiérrez‐Cillán, AM Gutiérrez‐Arranz
Internet Research 18 (4), 393-404, 2008
Have an omnichannel seamless interaction experience! Dimensions and effect on consumer satisfaction
P Rodríguez-Torrico, L Trabold Apadula, S San-Martín, ...
Journal of Marketing Management 36 (17-18), 1731-1761, 2020
The path between personality, self-efficacy, and shopping regarding games apps
S San-Martín, N Jimenez, C Camarero, R San-José
Journal of theoretical and applied electronic commerce research 15 (2), 59-75, 2020
Dirección de Marketing de la Empresa Familiar (Capítulo de libro, Coord. Juan Corona)
J Hernangómez y Rebeca San José
Empresa familiar: aspectos jurídicos y económicos, 2011
What kind of video gamer are you?
N Jimenez, S San-Martin, C Camarero, RSJ Cabezudo
Journal of Consumer Marketing 36 (1), 218-227, 2019
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