| Consumption community commitment: Newbies' and longstanding members' brand engagement and loyalty K Raïes, H Mühlbacher, ML Gavard-Perret Journal of Business Research 68 (12), 2634-2644, 2015 | 152 | 2015 |
| Drivers of brand strength: Configural paths to strong cognitive brand equity H Mühlbacher, K Raies, R Grohs, O Koll Journal of Business Research 69 (8), 2774-2780, 2016 | 63 | 2016 |
| Intention de fidélité à la marque des participants à une communauté virtuelle de marque: le rôle dual de l'engagement K Raïes, ML Gavard-Perret Recherche et Applications en Marketing (French Edition) 26 (3), 23-43, 2011 | 45 | 2011 |
| One pie, many recipes: Alternative paths to high brand strength R Grohs, K Raies, O Koll, H Mühlbacher Journal of Business Research 69 (6), 2244-2251, 2016 | 42 | 2016 |
| Moments of care: How interpersonal interactions contribute to luxury experiences of healthcare consumers M Kreuzer, V Cado, K Raïes Journal of Business Research 116, 482-490, 2020 | 35 | 2020 |
| Brand loyalty intention among members of a virtual brand community: The dual role of commitment K Raïes, ML Gavard-Perret Recherche et Applications en Marketing (English Edition) 26 (3), 23-41, 2011 | 35 | 2011 |
| Employee well-being profiles during COVID-19 lockdown: a latent profile analysis of French and UK employees LK Harju, J Rokka, MM Lopes, M Airoldi, K Raïes Frontiers in psychology 12, 645300, 2021 | 18 | 2021 |
| Turning non-financial performance measurements into financial performance: The usefulness of front-office staff incentive systems in hotels N Bénet, A Deville, K Raïes, P Valette-Florence Journal of Business Research 142, 317-327, 2022 | 10 | 2022 |
| Gifts as conduits in choice overload environments N Papadopoulou, K Raïes, P Mir Bernal, AG Woodside Psychology & Marketing 36 (7), 716-729, 2019 | 10 | 2019 |
| Ancrer une proposition de valeur dans la simplicité Le cas d'un site web marchand K Raïes, A Helme-Guizon Décisions marketing, 139-152, 2014 | 5 | 2014 |
| «BFF»: Best Facebook Forever? The impact of social media attachment on the attitude towards brand presence on Facebook A Helme-Guizon, C Caldara, K Raïes Marketing ZFP 35 (1), 32-39, 2013 | 5 | 2013 |
| Intention de fidélité à la marque des participants à une communauté virtuelle de marque: le rôle dual de l'engagement ML Gavard-Perret, K Raies | 5 | 2011 |
| Vers une meilleure compréhension des besoins des participants à une communauté virtuelle de marque K RAÏES, ML Gavard-Perret Actes du XXII Congrès AFM–11 & 12, 2006 | 3 | 2006 |
| We link, you link: Social alliances and community engagement among vulnerable consumers in oncology SR Vessal, J Partouche-Sebban, F Schiavone, K Raïes Journal of Business Research 143, 36-45, 2022 | 2 | 2022 |
| The benefit of business simulations for entrepreneurship education and research: Results and suggestions F Bidault, A Castello, K Raïes Revue de lEntrepreneuriat/Review of Entrepreneurship 21 (2), 83-120, 2022 | 1 | 2022 |
| What is a strong brand? A configurational analysis of brand associations O Koll, K Raïes, R Grohs, H Mühlbacher Decisions Marketing 92 (4), 97-113, 2018 | 1 | 2018 |
| A configurational approach of organizational performance: the case of front office employees in the service industry N Bénet, A Deville, K Raies HAL Post-Print, 2017 | 1 | 2017 |
| Ancrer sa proposition de valeur dans la simplicité: L’exemple de «Archiduchesse. com» K RAÏES, A Helme-Guizon Rue 4 (63.53), 90, 2014 | 1 | 2014 |
| Participation à une communauté virtuelle de marque et fidélité à la marque: Rôles médiateurs de l'engagement envers la marque et/ou envers la communauté K RAÏES, ML GAVARD-PERRET | 1 | 2009 |
| Are you attractive enough? An empirical analysis on user innovators' characteristics and the creation of new social ventures G Rivieccio, K Raïes, F Schiavone Technological Forecasting and Social Change 189, 122383, 2023 | | 2023 |
Oliver KollUniversity of InnsbruckDirección de correo verificada de uibk.ac.at
