| Advertising and Word-of-Mouth Effects on Pre-Launch Consumer Interest and Initial Sales of Experience Products H Kim, DM Hanssens Journal of Interactive Marketing 37, 57-74, 2017 | 112 | 2017 |
| Innovation diffusion of telecommunications: General patterns, diffusion clusters and differences by technological attribute MS Kim, H Kim International Journal of Innovation Management 8 (02), 223-241, 2004 | 42 | 2004 |
| Does Deceptive Marketing Pay? The Evolution of Consumer Sentiment Surrounding a Pseudo-Product-Harm Crisis R Song, H Kim, G Lee, S Jang Journal of Business Ethics, 2019 | 37 | 2019 |
| Newspapers’ Content Policy and the Effect of Paywalls on Pageviews H Kim, R Song, Y Kim Journal of Interactive Marketing 49, 54-69, 2020 | 31* | 2020 |
| Should Sequels Differ from Original Movies in Pre-Launch Advertising Schedules? Lessons from Consumers’ Online Search Activity H Kim, N Bruce International Journal of Research in Marketing 35 (1), 2018 | 16 | 2018 |
| Marketing and the evolution of customer equity of frequently purchased brands S Yoo, DM Hanssens, H Kim anderson. ucla. edu, 2011 | 14 | 2011 |
| Is there early take-off phenomenon in diffusion of IP-based telecommunications services? MS Kim, H Kim Omega 35 (6), 727-739, 2007 | 14 | 2007 |
| Discovering Heterogeneous Consumer Journeys in Online Platforms: Implications for Networking Investment H Kim, J Jiang, NI Bruce Journal of the Academy of Marketing Science 49 (2), 374-396, 2021 | 9* | 2021 |
| Do Online Searches Influence Sales or Merely Predict Them? The Case of Motion Pictures H Kim European Journal of Marketing 55 (2), 337-362, 2021 | 8 | 2021 |
| Advertising Strategy and Its Effectiveness on Consumer Online Search in a Defaming Product-Harm Crisis S Jang, J Kim, R Song, H Kim Asia Pacific Journal of Marketing and Logistics, 2018 | 8 | 2018 |
| The Comprehensive Effects of a Digital Paywall Sales Strategy D Chung, H Kim, R Song Harvard Business School Working Knowledge, 2020 | 6 | 2020 |
| Rival-benefiting effect of advertising: experimental extension and empirical investigation HKJWL Tae Ho Song, Sang Yong Kim International Journal of Advertising, 2019 | 4 | 2019 |
| Consumer Online Search and New-Product Marketing H Kim University of California, Los Angeles, 2013 | 1 | 2013 |
| Newly subscribed! Effects of e-mail newsletters on news-reading habit and subscriber retention during onboarding: evidence from clickstream and subscription data SJ Kim, H Kim, JR Choi, EC Malthouse Journal of Media Economics, 2024 | | 2024 |
| A Dynamic Bayesian Model for Causal Inference with Mediation H Kim, J Jiang, N Bruce Available at SSRN 4029204, 2022 | | 2022 |
| Factors Affecting Consumers’ Switching Patterns between Mobile Telecommunications Service Providers H Kim, Y Park, DB Jun, Y Yoo Korean Management Science Review 25 (2), 57-71, 2008 | | 2008 |
| Diffusion Patterns of Telecommunications Services with Network Evolution M Kim, H Kim Korean Society for Internet Information Journal 7 (2), 93-102, 2006 | | 2006 |
| Efficient Frequency Management in the IMT-2000 CDMA System H Kim, G Jin, C Cho, D Tcha The Journal of Korean Information and Communication Society 24 (12), 1992-2001, 1999 | | 1999 |
| How Do Consumers Respond to Product Placements in Media Programming? Evidence from a Sentence-Based Sentiment Analysis of Consumer Reviews R Song, H Kim, J Moon | | |
| Why Doesn’t Every Paywall Pay Off? The Spillover Effect of a Paywall on Print Subscription H Kim, R Song Working paper, 0 | | |
Dominique HanssensProfessor of Marketing, UCLACorreu electrònic verificat a anderson.ucla.edu
