| Potential of the social media as instruments of higher education marketing: A segmentation study E Constantinides, MC Zinck Stagno Journal of marketing for higher education 21 (1), 7-24, 2011 | 579 | 2011 |
| Higher education marketing: A study on the impact of social media on study selection and university choice E Constantinides, MCZ Stagno International journal of technology and educational marketing (IJTEM) 2 (1 …, 2012 | 196 | 2012 |
| Unlocking how start-ups create business value with mobile applications: Development of an App-enabled Business Innovation Cycle M Ehrenhard, F Wijnhoven, T van den Broek, MZ Stagno Technological forecasting and social change 115, 26-36, 2017 | 98 | 2017 |
| Potential of the social media as instruments of higher education marketing: Guidelines for a social media marketing strategy for the University of Twente Z Stagno University of Twente, 2010 | 8* | 2010 |
| Open platforms for web‐based applications and services in Europe, enlarging the stakeholders community B Kotterink, T van den Broek, M Zinck Stagno, et. al. Luxembourg, Publications Office of the European Union, 2013 | | 2013 |
| Measuring Social Media Activity: An Index Development and Validation. MZ Stagno, E Constantinides 41st EMAC Annual Conference 2012: Marketing to Citizens: Going beyond …, 2012 | | 2012 |
| The app economy: how start-ups create business value with mobile applications MC Zinck Stagno University of Twente, 2012 | | 2012 |
| Segmentation of the Higher Education market based on Social Media use: an explorative study in the Netherlands. MZ Stagno, E Constantinides 40th EMAC Annual Conference: The Day After-Inspiration, Innovation …, 2011 | | 2011 |
Efthymios ConstantinidesProfessor at Thapar Institute (India), non-resident Professor at the EUR, Researcher at the UTDirección de correo verificada de utwente.nl
