‪Maria Jesus Rios Romero‬ - ‪Google Scholar‬

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Co-authors

Carmen Abril ORCID- 0000-0003-159...Professor of Marketing . Complutense University of MadridVerified email at ucm.es
Elena Urquia-Grande (ORCID: 0000-0...Associate Professor. Accounting&Finance. Universidad Complutense de MadridVerified email at ucm.es

Maria Jesus Rios Romero

Maria Jesus Rios Romero

Universidad Complutense de Madrid

Verified email at ucm.es

Nonprofit NGO marketing accountability


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Insights on NGO brand equity: a donor-based brand equity model MJR Romero, C Abril, E Urquia-Grande European Journal of Management and Business Economics, 2023	11	2023
Exploring the dimensions of NGO donor‐based brand equity: A literature review MJR Romero, C Abril Nonprofit Management and Leadership, 2023	1	2023
NGO accountability to donors: better said than done? MJR Romero, EU Grande, CA Barrie Revista de Estudios Empresariales. Segunda época, 31-51, 2023		2023
NGO ACCOUNTABILITY TO DONORS: BETTER SAID THAN DONE RENDICIÓN DE CUENTAS DE LAS ONGS ANTE LOS DONANTES:¿ MEJOR DICHO QUE HECHO? MJR Romero, E Urquía-Grande, C Abril

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