Dinesh K. Gupta
Dinesh K. Gupta
Central University of Haryana
Dirección de correo verificada de cuh.ac.in
Título
Citado por
Citado por
Año
Marketing of library and information services: building a new discipline for library and information science education in Asia
DK Gupta
Malaysian Journal of Library & Information Science 8 (2), 2003
872003
What is marketing in libraries? Concepts, orientations, and practices
DK Gupta, A Jambhekar
Information outlook 6 (11), 24-30, 2002
49*2002
Marketing library and information services: International perspectives
DK Gupta, C Koontz, A Massisimo, R Savard
KG Saur, 2006
462006
Key publications in library marketing: a review
CM Koontz, DK Gupta, S Webber
IFLA journal 32 (3), 224-231, 2006
392006
Academic Library Websites in Rajasthan: an analysis of Content.
S Pareek, DK Gupta
Library Philosophy & Practice, 2013
352013
Broadening the concept of LIS marketing
DK Gupta
Marketing library and information services: international perspectives, 5-20, 2006
352006
Developing a customer-focus approach to marketing of library and information services
DK Gupta, A Jambhekar
DESIDOC Journal of Library & Information Technology 22 (3), 2002
322002
Marketing library and information services: a study of periodical literature
DK Gupta, AK Jain
CSIR, 2009
302009
Marketing libraries in a web 2.0 world
DK Gupta, R Savard
De Gruyter Saur, 2011
222011
Which Way Do You Want To Serve Your Customers?.
DK Gupta, A Jambheykar
Information outlook 6 (7), 2002
212002
Literature on LIS marketing: growth and pattern
DK Gupta
CSIR, 2007
202007
Marketing in library and information context: Myths and realities
DK Gupta
SRELS Journal of Information Management 35 (2), 99-104, 1998
161998
Bibliographical literature on LIS marketing: a review
DK Gupta
CSIR, 2008
152008
Librarians' changing role in distance education: need for training
DK Gupta
Journal of library administration 32 (1-2), 225-231, 2001
142001
Information about Services and Information Resources on Websites of Selected Libraries in Rajasthan: A Study.
S Pareek, DK Gupta
DESIDOC Journal of Library & Information Technology 32 (6), 2012
132012
An integrated approach to services marketing: a book of readings on marketing of library and information services
DK Gupta, A Jambhekar
Allied Publishers Private Limited, 2003
132003
Everything is Marketing: An Analysis of Functional Relationships of Marketing and Libraries.
DK Gupta
DESIDOC Journal of Library & Information Technology 36 (3), 2016
122016
User-focus approach: Central to Ranganathan's philosophy
DK Gupta
SRELS Journal of Information Management 36 (2), 123-128, 1999
111999
Changing paradigm in journals based current awareness services in libraries
G Mahesh, DK Gupta
Information services & use 28 (1), 59-65, 2008
102008
Marketing library and information services II: A global outlook
DK Gupta, C Koontz, A Massisimo
Walter de Gruyter, 2013
82013
El sistema no puede realizar la operación en estos momentos. Inténtalo de nuevo más tarde.
Artículos 1–20