Dinesh K. Gupta
Dinesh K. Gupta
Vardhaman Mahaveer Open University, Kota
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TítuloCitado porAño
Marketing of library and information services: building a new discipline for library and information science education in Asia
DK Gupta
Malaysian Journal of Library & Information Science 8 (2), 2003
642003
What is marketing in libraries? Concepts, orientations, and practices
DK Gupta, A Jambhekar
Information outlook 6 (11), 24-30, 2002
432002
Marketing library and information services: International perspectives
DK Gupta
Walter de Gruyter, 2006
342006
Key publications in library marketing: a review
CM Koontz, DK Gupta, S Webber
IFLA journal 32 (3), 224-231, 2006
332006
Broadening the concept of LIS marketing
DK Gupta
Marketing Library and Information Services: International Perspectives. Eds …, 2006
282006
Academic Library Websites in Rajasthan: an analysis of Content.
S Pareek, DK Gupta
Library Philosophy & Practice, 2013
262013
Marketing library and information services: A study of periodical literature
DK Gupta, AK Jain
CSIR, 2009
252009
Literature on LIS marketing: growth and pattern
DK Gupta
CSIR, 2007
192007
Developing a customer-focus approach to marketing of library and information services
DK Gupta, A Jambhekar
DESIDOC Journal of Library & Information Technology 22 (3), 2002
192002
Which Way Do You Want To Serve Your Customers?.
DK Gupta, A Jambheykar
Information outlook 6 (7), 2002
182002
Marketing libraries in a web 2.0 world
DK Gupta, R Savard
Walter de Gruyter, 2011
152011
Bibliographical literature on LIS marketing: a review
DK Gupta
CSIR, 2008
142008
Librarians' changing role in distance education: need for training
DK Gupta
Journal of library administration 32 (1-2), 225-231, 2001
132001
Marketing in library and information context: Myths and realities
DK Gupta
SRELS Journal of Information Management 35 (2), 99-104, 1998
131998
An integrated approach to services marketing: A book of readings on marketing of library and information services
DK Gupta, A Jambhekar
Allied Publishers Private Limited, 2003
112003
Changing paradigm in journals based current awareness services in libraries
G Mahesh, DK Gupta
Information Services & Use 28 (1), 59-65, 2008
102008
Information about services and information resources on websites of selected libraries in Rajasthan: A study
S Pareek, DK Gupta
DESIDOC Journal of Library & Information Technology 32 (6), 2012
92012
User-focus approach: Central to Ranganathan's philosophy
DK Gupta
SRELS Journal of Information Management 36 (2), 123-128, 1999
81999
Marketing library and information services II: A global outlook
DK Gupta, C Koontz, A Massisimo
Walter de Gruyter, 2013
72013
Everything is marketing: an analysis of functional relationships of marketing and libraries
DK Gupta
DESIDOC Journal of Library & Information Technology 36 (3), 2016
62016
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