| Do You Recognize Its Brand? The Effectiveness of Online In-Stream Video Advertisements H Li, HY Lo Journal of Advertising 44 (3), 208-218, 2015 | 240 | 2015 |
| Shopping without pain: Compulsive buying and the effects of credit card availability in Europe and the Far East HY Lo, N Harvey Journal of Economic Psychology 32 (1), 79-92, 2011 | 152 | 2011 |
| Antecedents of consumers’ intentions to upgrade their mobile phones FM Tseng, HY Lo Telecommunications Policy 35 (1), 74-86, 2011 | 133 | 2011 |
| Effects of shopping addiction on consumer decision-making: Web-based studies in real time HY Lo, N Harvey Journal of Behavioral Addictions 1 (4), 162-170, 2012 | 74 | 2012 |
| Quick response codes around us: Personality traits, attitudes toward innovation, and acceptance HY Lo Journal of Electronic Commerce Research 15 (1), 25-39, 2014 | 33 | 2014 |
| Compulsive Buying: Obsessive Acquisition, Collecting or Hoarding? HY Lo, N Harvey International Journal of Mental Health and Addiction 12 (4), 453-469, 2014 | 23 | 2014 |
| More than just a utensil: The influence of drinking straw size on perceived consumption HM Lin, HY Lo, YS Liao Marketing Letters 24 (4), 381-386, 2013 | 19 | 2013 |
| Attribution and effectiveness of cause-related marketing: The interplay between cause–brand fit and corporate reputation A Zhang, A Scodellaro, B Pang, HY Lo, Z Xu Sustainability 12 (20), 8338, 2020 | 17 | 2020 |
| Information search and product knowledge: differences between shopaholics and general shoppers in the UK and Taiwan HY Lo, N Harvey, M Thomson Journal of Customer Behaviour 11 (4), 348-370, 2012 | 13 | 2012 |
| BOUGHT IT, USED IT, RETURNED IT: REFUND POLICIES AND BUYING BEHAVIOUR IN EUROPE AND THE FAR EAST HUIYI LO International Journal of Management Cases 10 (4), 23-36, 2009 | 2 | 2009 |
| Tablets Shoot Out: To iPad or not to iPad HY Lo Asia-Pacific Advances in Consumer Research 2015 11, 185-186, 2015 | | 2015 |
| What does an electronic Buddha mean for senior consumers: Inspiring or assisting? HY Lo Gerontechnology 13 (2), 255, 2014 | | 2014 |
| The model of compulsive buying: Its determinants and effects HY Lo, N Harvey JOURNAL OF BEHAVIORAL ADDICTIONS 2, 22-22, 2013 | | 2013 |
| Re-creation of Senior Resources: New integrated 3V-3D model in KIBS HY Lo, CY Fan ISPIM Innovation Symposium, 1, 2012 | | 2012 |
| Insight into compulsive buying: a new exploration into choice behaviour in compulsive shopping HY Lo UCL (University College London), 2008 | | 2008 |
