| Pictures speak louder than words: Motivations for using Instagram E Lee, JA Lee, JH Moon, Y Sung Cyberpsychology, behavior, and social networking 18 (9), 552-556, 2015 | 1093 | 2015 |
| Effects of brand personality on brand trust and brand affect Y Sung, J Kim Psychology & marketing 27 (7), 639-661, 2010 | 871 | 2010 |
| Brand personality structures in the United States and Korea: Common and culture-specific factors Y Sung, SF Tinkham Journal of Consumer Psychology 15 (4), 334-350, 2005 | 683 | 2005 |
| Why we post selfies: Understanding motivations for posting pictures of oneself Y Sung, JA Lee, E Kim, SM Choi Personality and individual differences 97, 260-265, 2016 | 452 | 2016 |
| Brand followers’ retweeting behavior on Twitter: How brand relationships influence brand electronic word-of-mouth E Kim, Y Sung, H Kang Computers in Human Behavior 37, 18-25, 2014 | 441 | 2014 |
| Understanding Attitudes toward and Behaviors in Response to Product Placement F de Gregorio, Y Sung Journal of Advertising 39 (1), 83-96, 2010 | 408 | 2010 |
| To app or not to app: Engaging consumers via branded mobile apps E Kim, JS Lin, Y Sung Journal of Interactive Advertising 13 (1), 53-65, 2013 | 343 | 2013 |
| The role of narcissism in self-promotion on Instagram JH Moon, E Lee, JA Lee, TR Choi, Y Sung Personality and individual Differences 101, 22-25, 2016 | 338 | 2016 |
| Follow me! Global marketers’ Twitter use ES Kwon, Y Sung Journal of Interactive Advertising 12 (1), 4-16, 2011 | 334 | 2011 |
| Predicting selfie-posting behavior on social networking sites: An extension of theory of planned behavior E Kim, JA Lee, Y Sung, SM Choi Computers in Human Behavior 62, 116-123, 2016 | 298 | 2016 |
| An explorative study of Korean consumer participation in virtual brand communities in social network sites Y Sung, Y Kim, O Kwon, J Moon Journal of Global Marketing 23 (5), 430-445, 2010 | 279 | 2010 |
| Dimensions of luxury brand personality: Scale development and validation Y Sung, SM Choi, H Ahn, YA Song Psychology & Marketing 32 (1), 121-132, 2015 | 235 | 2015 |
| Instagram versus Snapchat: Self-expression and privacy concern on social media TR Choi, Y Sung Telematics and informatics 35 (8), 2289-2298, 2018 | 199 | 2018 |
| Bridging or bonding? A cross-cultural study of social relationships in social networking sites SM Choi, Y Kim, Y Sung, D Sohn Information, Communication & Society 14 (1), 107-129, 2011 | 194 | 2011 |
| “I won't leave you although you disappoint me”: The interplay between satisfaction, investment, and alternatives in determining consumer–brand relationship commitment Y Sung, SM Choi Psychology & Marketing 27 (11), 1050-1073, 2010 | 192 | 2010 |
| Using a consumer socialization framework to understand electronic word-of-mouth (eWOM) group membership among brand followers on Twitter SC Chu, Y Sung Electronic Commerce Research and Applications 14 (4), 251-260, 2015 | 188 | 2015 |
| Brand followers: Consumer motivation and attitude towards brand communications on Twitter ES Kwon, E Kim, Y Sung, CY Yoo International Journal of Advertising 33 (4), 657-680, 2014 | 173 | 2014 |
| Anthropomorphism brings us closer: The mediating role of psychological distance in User–AI assistant interactions X Li, Y Sung Computers in Human Behavior 118, 106680, 2021 | 154 | 2021 |
| Brand commitment in consumer–brand relationships: An investment model approach Y Sung, WK Campbell Journal of Brand Management 17 (2), 97-113, 2009 | 153 | 2009 |
| To play or not to play: an exploratory content analysis of branded entertainment in Facebook J Zhang, Y Sung, WN Lee American Journal of Business 25 (1), 53-64, 2010 | 144 | 2010 |
Eunice (Eun Sil) KimEwha Womans UniversityDirección de correo verificada de ewha.ac.kr
