Ernest Cyril de Run
Ernest Cyril de Run
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TítuloCitado porAño
Private healthcare quality: applying a SERVQUAL model
M Muhammad Butt, E Cyril de Run
International journal of health care quality assurance 23 (7), 658-673, 2010
Attitudes towards offensive advertising: Malaysian Muslims' views
E Cyril De Run, M Mohsin Butt, KS Fam, H Yin Jong
Journal of Islamic Marketing 1 (1), 25-36, 2010
Beliefs about the use of Instagram: An exploratory study
H Ting, WWP Ming, EC de Run, SLY Choo
International Journal of business and innovation 2 (2), 15-31, 2015
Consumers' personal values and sales promotion preferences effect on behavioural intention and purchase satisfaction for consumer product
J Teck Weng, E Cyril de Run
Asia Pacific Journal of Marketing and Logistics 25 (1), 70-101, 2013
Does transformational leadership style foster commitment to change? The case of higher education in Malaysia
MC Lo, T Ramayah, EC De Run
Procedia-Social and Behavioral Sciences 2 (2), 5384-5388, 2010
New leadership, leader-member exchange and commitment to change: The case of higher education in Malaysia
MC Lo, T Ramayah, EC De Run, VM Ling
World Academy of Science, Engineering and Technology 41, 574-580, 2009
The influence of role models on young adults purchase
EC de Run, M Butt, CY Nee
Jurnal Kemanusiaan 8 (1), 2010
Patented and generic pharmaceutical drugs: perception and prescription
EC de Run, NF Mee-Kon
International Journal of Business and Society 7 (2), 55, 2006
Money donations intentions among Muslim donors: an extended theory of planned behavior model
M Kashif, EC De Run
International Journal of Nonprofit and Voluntary Sector Marketing 20 (1), 84-96, 2015
Generations X and Y attitude towards controversial advertising
H Ting
Asian Journal of Business Research 2 (2), 2012
Ethnically targeted advertising: views of those not targeted
EC De Run
Asia Pacific Journal of Marketing and Logistics 19 (3), 265, 2007
Testing multi-dimensional nature of" new leadership" in a non-western context: the case of Malaysia
MC Lo, T Ramayah, EC De Run
Journal of organizational culture, communications and conflict 14 (2), 61, 2010
Entrepreneurial orientation of public enterprises in Malaysia
H Entebang, RT Harrison, EC de Run
Business strategy series, 2010
Generational cohorts and their attitudes toward advertising/generacijske skupine i njihovi stavovi prema oglasavanju
EC de Run PhD
Trziste= Market 25 (2), 143, 2013
Satisfaction and Loyalty: Customer Perceptions of Malaysian Telecommunication Service Providers.
CE Ling, EC de Run
ICFAI Journal of Services Marketing 7 (1), 2009
Measuring Pakistani Mobile Cellular Customer Satisfaction.
MM Butt, EC De Run
Icfai Journal of services marketing 6 (1), 2008
Young adults’ attitude towards advertising: A multi-group analysis by ethnicity
H Ting, EC Run, R Thurasamy
Revista Brasileira de Gestão de Negócios 17 (54), 769-787, 2015
Sales promotion in Asia: successful strategies for Singapore and Malaysia
L McNeill
Asia Pacific Journal of Marketing and Logistics 25 (1), 48-69, 2013
Language use in packaging: The reaction of Malay and Chinese consumers in Malaysia
ECD Run, SF Chin
Sunway Academic Journal 3, 133-145, 2006
Food neophobia and ethnic food consumption intention: An extension of the theory of planned behaviour
H Ting, EC de Run, JH Cheah, F Chuah
British food journal 118 (11), 2781-2797, 2016
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