| Consumer response to corporate irresponsible behavior: Moral emotions and virtues S Grappi, S Romani, RP Bagozzi Journal of business research 66 (10), 1814-1821, 2013 | 564 | 2013 |
| Brand hate L Zarantonello, S Romani, S Grappi, RP Bagozzi Journal of Product & Brand Management 25 (1), 11-25, 2016 | 436 | 2016 |
| Explaining consumer reactions to corporate social responsibility: The role of gratitude and altruistic values S Romani, S Grappi, RP Bagozzi Journal of business ethics 114, 193-206, 2013 | 394 | 2013 |
| Emotions that drive consumers away from brands: Measuring negative emotions toward brands and their behavioral effects S Romani, S Grappi, D Dalli International Journal of Research in marketing 29 (1), 55-67, 2012 | 391 | 2012 |
| il comportamento del consumatore. D Dalli, S Romani Franco Angeli, 2003 | 242 | 2003 |
| The revenge of the consumer! How brand moral violations lead to consumer anti-brand activism S Romani, S Grappi, L Zarantonello, RP Bagozzi Journal of brand Management 22, 658-672, 2015 | 240 | 2015 |
| Domestic food practices: A study of food management behaviors and the role of food preparation planning in reducing waste S Romani, S Grappi, RP Bagozzi, AM Barone Appetite 121, 215-227, 2018 | 235 | 2018 |
| Corporate socially responsible initiatives and their effects on consumption of green products S Romani, S Grappi, RP Bagozzi Journal of Business Ethics 135, 253-264, 2016 | 205 | 2016 |
| Consumers' perceptions of luxury brands’ CSR initiatives: An investigation of the role of status and conspicuous consumption C Amatulli, M De Angelis, D Korschun, S Romani Journal of Cleaner Production 194, 277-287, 2018 | 186 | 2018 |
| Explaining consumer brand-related activities on social media: An investigation of the different roles of self-expression and socializing motivations L De Vries, AM Peluso, S Romani, PSH Leeflang, A Marcati Computers in Human Behavior 75, 272-282, 2017 | 185 | 2017 |
| My anger is your gain, my contempt your loss: Explaining consumer responses to corporate wrongdoing S Romani, S Grappi, RP Bagozzi Psychology & Marketing 30 (12), 1029-1042, 2013 | 179 | 2013 |
| Trajectories of brand hate L Zarantonello, S Romani, S Grappi, M Fetscherin Journal of Brand Management 25, 549-560, 2018 | 176 | 2018 |
| Brand dislike: Representing the negative side of consumer preferences. D Dalli, S Romani, G Gistri Advances in Consumer Research 33 (1), 2006 | 169 | 2006 |
| Consumption practices of counterfeit luxury goods in the Italian context G Gistri, S Romani, S Pace, V Gabrielli, S Grappi Journal of Brand Management 16 (5), 364-374, 2009 | 128 | 2009 |
| " The road to food waste is paved with good intentions": When consumers' goals inhibit the minimization of household food waste AM Barone, S Grappi, S Romani Resources, Conservation and Recycling 149, 97-105, 2019 | 124 | 2019 |
| How companies’ good deeds encourage consumers to adopt pro-social behavior S Romani, S Grappi European Journal of Marketing 48 (5/6), 943-963, 2014 | 111 | 2014 |
| Company post-crisis communication strategies and the psychological mechanism underlying consumer reactions S Grappi, S Romani Journal of Public Relations Research 27 (1), 22-45, 2015 | 110 | 2015 |
| Consumer stakeholder responses to reshoring strategies S Grappi, S Romani, RP Bagozzi Journal of the Academy of Marketing Science 43, 453-471, 2015 | 105 | 2015 |
| The effects of company offshoring strategies on consumer responses S Grappi, S Romani, RP Bagozzi Journal of the Academy of Marketing Science 41, 683-704, 2013 | 105 | 2013 |
| When counterfeits raise the appeal of luxury brands S Romani, G Gistri, S Pace Marketing Letters 23, 807-824, 2012 | 105 | 2012 |
