Why we follow: An examination of parasocial interaction and fan motivations for following athlete archetypes on Twitter EL Frederick, CH Lim, G Clavio, P Walsh International journal of sport communication 5 (4), 481-502, 2012 | 411 | 2012 |
Uses and gratifications of a retired female athlete’s Twitter followers G Clavio, TM Kian International journal of sport communication 3 (4), 485-500, 2010 | 378 | 2010 |
Dimensions of social media utilization among college sport fans G Clavio, P Walsh Communication & Sport 2 (3), 261-281, 2014 | 249 | 2014 |
# WorldSeries: An empirical examination of a Twitter hashtag during a major sporting event M Blaszka, LM Burch, EL Frederick, G Clavio, P Walsh International Journal of Sport Communication 5 (4), 435-453, 2012 | 242 | 2012 |
Gender and sexually suggestive images in sports blogs G Clavio, AN Eagleman Journal of Sport Management 25 (4), 295-304, 2011 | 217 | 2011 |
Choosing between the one-way or two-way street: An exploration of relationship promotion by professional athletes on Twitter E Frederick, CH Lim, G Clavio, PM Pedersen, LM Burch Communication & Sport 2 (1), 80-99, 2014 | 150 | 2014 |
Differences in Event Brand Personality Between Social Media Users and Non-Users. P Walsh, G Clavio, MD Lovell, M Blaszka Sport Marketing Quarterly 22 (4), 2013 | 144 | 2013 |
Social media and the college football audience G Clavio Journal of Issues in Intercollegiate Athletics 4 (1), 17, 2011 | 129 | 2011 |
Homophobic and sexist yet uncontested: Examining football fan postings on internet message boards EM Kian, G Clavio, J Vincent, SD Shaw Sport, Masculinities and Sexualities, 136-155, 2013 | 128 | 2013 |
Demographics and usage profiles of users of college sport message boards G Clavio International Journal of Sport Communication 1 (4), 434-443, 2008 | 103 | 2008 |
A comparison of online media and traditional newspaper coverage of the men's and women's US Open tennis tournaments EM Kian, G Clavio Journal of Sports Media 6 (1), 55-84, 2011 | 76 | 2011 |
Networked fandom: Applying systems theory to sport Twitter analysis G Clavio, LM Burch, EL Frederick International Journal of Sport Communication 5 (4), 522-538, 2012 | 75 | 2012 |
Uses and gratifications of Internet collegiate sport message board users G Clavio Indiana University, 2008 | 64 | 2008 |
Characteristics of users of a mixed-martial-arts blog: A case study of demographics and usage trends EL Frederick, GE Clavio, LM Burch, MH Zimmerman International Journal of Sport Communication 5 (1), 109-125, 2012 | 60 | 2012 |
UTILIZING SOCIAL MEDIA AS A MARKETING COMMUNICATION TOOL: AN EXAMINATION OF MAINSTREAM AND NICHE SPORT ATHLETES'FACEBOOK PAGES. AN Guerin-Eagleman, G Clavio International Journal of Sport Management 16 (2), 2015 | 56 | 2015 |
Exploring the antecedents and consequences of personalizing sport video game experiences. DH Kwak, GE Clavio, AN Eagleman, KT Kim Sport Marketing Quarterly 19 (4), 2010 | 50 | 2010 |
Communicating with consumers through video games: An analysis of brand development within the video gaming segment of the sports industry G Clavio, PM Kraft, PM Pedersen International Journal of Sports Marketing and Sponsorship 10 (2), 39-52, 2009 | 49 | 2009 |
Set the agenda like Beckham: A professional sports league’s use of YouTube to disseminate messages to its users MH Zimmerman, GE Clavio, CH Lim International Journal of Sport Management and Marketing 10 (3-4), 180-195, 2011 | 43 | 2011 |
Emerging social media and applications in sport G Clavio Routledge handbook of sport communication, 259-268, 2013 | 36 | 2013 |
he Utilization of Twiter by Drivers in a Major Racing Series G Clavio, P Walsh, R Vooris Journal of Motorsport Management: Vol 2 (1), 2, 2013 | 35 | 2013 |