Hongfei Liu
Cited by
Cited by
COVID-19 information overload and generation Z’s social media discontinuance intention during the pandemic lockdown
H Liu, W Liu, V Yoganathan, VS Osburg
Technological Forecasting & Social Change 166, 120600, 2021
Strategic use of social media within business-to-business (B2B) marketing: A systematic literature review
S Cartwright, H Liu, C Raddats
Industrial Marketing Management 97, 35-58, 2021
Social sharing of consumption emotion in electronic word of mouth (eWOM): A cross-media perspective
H Liu, C Jayawardhena, VS Osburg, V Yoganathan, S Cartwright
Journal of Business Research 132, 208-220, 2021
Examining the trade-off between compensation and promptness in eWOM-triggered service recovery: A restorative justice perspective
H Liu, C Jayawardhena, S Dibb, C Ranaweera
Tourism Management 75, 381-392, 2019
Superfoods, super healthy: Myth or reality? Examining consumers’ repurchase and WOM intention regarding superfoods: A theory of consumption values perspective
H Liu, Y Meng-Lewis, F Ibrahim, X Zhu
Journal of Business Research 137, 69-88, 2021
Gamified money: exploring the effectiveness of gamification in mobile payment adoption among the silver generation in China
D Wong, H Liu, Y Meng-Lewis, Y Sun, Y Zhang
Information Technology & People 35 (1), 281-315, 2022
Effects of ethical certification and ethical eWoM on talent attraction
VS Osburg, V Yoganathan, B Bartikowski, H Liu, M Strack
Journal of Business Ethics 164, 535-548, 2020
Do online reviews still matter post-purchase?
H Liu, C Jayawardhena, VS Osburg, M Mohiuddin Babu
Internet Research 30 (1), 109-139, 2020
Influencer marketing within business-to-business organisations
S Cartwright, H Liu, IA Davies
Industrial Marketing Management 106, 338-350, 2022
Artificial intelligence-enabled personalization in interactive marketing: a customer journey perspective
Y Gao, H Liu
Journal of Research in Interactive Marketing 17 (5), 663-680, 2023
The more the better vs. less is more: Strategic alliances, bricolage and social performance in social enterprises
W Liu, CCY Kwong, YA Kim, H Liu
Journal of Business Research 137, 128-142, 2021
Impact of market orientation on firm’s customer-based performance: The moderating role of employee orientation
M Mohiuddin Babu, H Liu, C Jayawardhena, BL Dey
Journal of Marketing Management 35 (7-8), 662-692, 2019
Examining the impact of eWOM-triggered customer-to-customer interactions on travelers’ repurchase and social media engagement
EE Izogo, M Mpinganjira, H Karjaluoto, H Liu
Journal of Travel Research 61 (8), 1872-1894, 2022
A multi-analytical approach to studying customers motivations to use innovative totally autonomous vehicles
F McLeay, H Olya, H Liu, C Jayawardhena, C Dennis
Technological Forecasting and Social Change 174, 121252, 2022
Strengthening consumer–brand relationships through avatars
MH Elsharnouby, C Jayawardhena, H Liu, AM Elbedweihy
Journal of Research in Interactive Marketing 17 (4), 581-601, 2023
“If only…”: customer counterfactual thinking in failed recovery
HA Tran, Y Strizhakova, H Liu, I Golgeci
European Journal of Marketing 55 (12), 3221-3249, 2021
The impact of electronic word-of-mouth (eWOM) on consumer behaviours
H Liu, A Shaalan, C Jayawardhena
The SAGE Handbook of Digital Marketing, 136, 2022
Omnichannel management capabilities in international marketing: the effects of word of mouth on customer engagement and customer equity
S Akter, M Mohiuddin Babu, TMT Hossain, BL Dey, H Liu, P Singh
International Marketing Review 41 (1), 42-73, 2024
Reconceptualizing eWOM Communication: An Interactive Perspective
H Liu, C Jayawardhena
The Palgrave Handbook of Interactive Marketing, 547-570, 2023
Electronic word of mouth 2.0 (eWOM 2.0) – The evolution of eWOM research in the new age
H Liu, C Jayawardhena, P Shukla, VS Osburg, V Yoganathan
Journal of Business Research 176, 114587, 2024
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