| Internet, interaction and implications for marketing DC Arnott, S Bridgewater Marketing intelligence & planning 20 (2), 86-95, 2002 | 304 | 2002 |
| Internet and exporting: determinants of success in virtual export channels A Morgan‐Thomas, S Bridgewater International Marketing Review 21 (4/5), 393-408, 2004 | 172 | 2004 |
| Football brands S Bridgewater Palgrave Macmillan, 2010 | 119 | 2010 |
| Innovation in marketing P Doyle, S Bridgewater Routledge, 2012 | 106 | 2012 |
| Football management S Bridgewater Palgrave Macmillan, 2010 | 105 | 2010 |
| The internationalisation process of small, technology-based firms: market selection, mode choice and degree of internationalisation S Stray, S Bridgewater, G Murray Journal of Global Marketing 15 (1), 7-29, 2001 | 105 | 2001 |
| International Marketing and Relationships S Bridgewater, C Egan Palgrave Macmillan Ltd., 2001 | 77 | 2001 |
| Networks and internationalisation: the case of multinational corporations entering Ukraine S Bridgewater International Business Review 8 (1), 99-118, 1999 | 74 | 1999 |
| Substitution and complementarity between managers and subordinates: Evidence from British football S Bridgewater, LM Kahn, AH Goodall Labour Economics 18 (3), 275-286, 2011 | 50 | 2011 |
| An analysis of football management trends 1992–2005 in all four divisions S Bridgewater Coventry: League Managers' Association and Warwick Business School, 2006 | 27 | 2006 |
| The internationalization process and types of firms S Bridgewater International Business, Theories, Policies and Practices, 2000 | 23 | 2000 |
| Brand values and a typology of premiership football fans S Bridgewater, S Stray Warwick Business School, 2002 | 19 | 2002 |
| Business-to-business relationship marketing: An internet and international perspective TC Melewar, C Hunt, S Bridgewater The Marketing Review 2 (2), 169-185, 2001 | 19 | 2001 |
| Innovation in marketing. The chartered institute of marketing P Doyle, S Bridgewater Elsevier Butterworth-Heinemann, Oxford, 1988 | 16 | 1988 |
| Strategic investment decisions by western firms in Ukraine: the role of relationships in home and host market networks S Bridgewater, P McKiernan, R Wensley Journal of East-West Business 1 (3), 17-35, 1995 | 14 | 1995 |
| Marketing and innovation P Doyle Innovation in marketing, 1-16, 2012 | 13 | 2012 |
| What is a football brand? S Bridgewater, S Bridgewater Football brands, 11-45, 2010 | 13 | 2010 |
| What is the impact of changing football manager S Bridgewater University of Warwick Business School Working Paper, 2009 | 12 | 2009 |
| Informal network as a vehicle for international market entry: future research directions S Bridgewater na, 1992 | 11 | 1992 |
| The internationalization process and the role of learning in small service firms S Bridgewater, B Sullivan-Taylor, R Johnston, J Mattsson, B Millett Palgrave Macmillan, 2004 | 10 | 2004 |
